Rascasse Audience Intelligence

Kia Niro Audience in United States

A data profile of the people who buy, follow and care about Kia Niro in United States — modelled from more than twelve digital signal sources. Kia Niro has an estimated audience of 1,128,686 people in United States.

#166among Car type in United States#166among Car Model in United States#685in Cars & Mobility

The average Kia Niro fan in United States is 39.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Plug-in hybrid, Kia Motors, Used Cars, with strongest over-indexing on Plug-in hybrid (19× the country average).

Demographically, the Kia Niro audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kia Niro fan in United States is more male, around 39.5 years old, with strong Family Orientation tendencies and a notable affinity for Plug-in hybrid.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kia Niro profile in United States.

Audience size
1.1M
in United States
Gender
27.2%♀
72.8% male
Age
39.5
average years
Country rank
#21792
Car Model in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kia Niro fans

27.2% are female, 72.8% are male, average age 39.5.

Fig. 02

Gender split

27.2%
Female
72.8%
Male
Demographic split for Kia Niro audience in United States
MetricValue
Female27.2%
Male72.8%
Average age39.5
Estimated audience size1,128,686
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Kia Niro audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3918%
40-4918%
50+24%
Fig. 04

Worldwide distribution

19.1%

of the worldwide Kia Niro audience comes from United States.

Worldwide audience distribution share by country for Kia Niro
CountryShare
United States19.1%
United Kingdom10.9%
Spain8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kia Niro audience in United States is strongest.

Fig. 05

Top regions by affinity

Kia Niro fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.95×
02Washington~30K1.61×
03Oregon~20K1.59×
04Hawaii~7K1.57×
05Nevada~20K1.55×
06Arizona~30K1.50×
07Washington, District of Columbia~4K1.40×
08Florida~100K1.37×
09Massachusetts~30K1.34×
10Colorado~20K1.24×
11Maryland~20K1.19×
12Virginia~30K1.15×
13Utah~10K1.10×
14Rhode Island~4K1.10×
15Pennsylvania~40K1.08×
16Illinois~40K1.07×
17New Jersey~30K1.07×
18Connecticut~10K1.07×
19Vermont~2K1.07×
20Maine~4K1.03×
21New Hampshire~4K1.01×
22Georgia~30K1.00×
23North Carolina~30K0.99×
24New York~60K0.98×
25Missouri~20K0.98×
26Delaware~3K0.98×
27Texas~90K0.96×
28Ohio~30K0.95×
29Kansas~8K0.95×
30Idaho~5K0.94×
31Indiana~20K0.93×
32Oklahoma~10K0.92×
33New Mexico~5K0.88×
34Michigan~20K0.87×
35Wisconsin~10K0.87×
36Tennessee~20K0.84×
37Iowa~7K0.83×
38West Virginia~4K0.80×
39Minnesota~10K0.79×
40Kentucky~10K0.78×
41Nebraska~4K0.78×
42South Carolina~10K0.76×
43Arkansas~7K0.76×
44Alaska~2K0.75×
45Louisiana~9K0.69×
46Alabama~10K0.68×
47Montana~2K0.66×
48South Dakota~2K0.66×
49North Dakota~1K0.64×
50Mississippi~5K0.56×
Fig. 06

Affinity by region

Affinity by region — Kia Niro, United States
0.56×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kia Niro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kia Niro audience
#·InterestCategoryAffinity×
01Hyundai IoniqCars & Mobility22.64×
02SC FreiburgSports20.00×
03Plug-in hybridCars & Mobility19.00×
04Toyota CrownCars & Mobility10.24×
05Kia MotorsCars & Mobility9.09×
06Hybrid electric vehicleCars & Mobility8.08×
07Inter MilanSports6.40×
08City carCars & Mobility5.99×
09Family carCars & Mobility4.89×
10Used CarsCars & Mobility4.12×
11WhataburgerFood & Beverages3.64×
12Electric carCars & Mobility3.44×
13Enterprise Rent-A-CarCars & Mobility2.67×
14Discount TireShopping2.44×
15Solar energyHome & Garden2.33×
16O'Reilly Auto PartsCars & Mobility2.32×
17CarMaxCars & Mobility2.30×
18AutoZoneCars & Mobility2.15×
19Used carCars & Mobility2.15×
20T-MobileTechnology & Electronics1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kia Niro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kia Niro audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.84×
Need for SecurityCONSERVATISM1.51×
Convenience OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kia Niro audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
Pet OwnershipJOY0.81×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kia Niro have in United States?

Kia Niro has an estimated audience of 1,128,686 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Kia Niro fans?

27.2% of Kia Niro fans are female, 72.8% are male, with an average age of 39.5 years.

03

Which brands do Kia Niro fans like most?

Kia Niro fans show strongest brand affinity for Plug-in hybrid (19×), Kia Motors (9.09×), and Used Cars (4.12×) over the country average.

04

Where do Kia Niro fans live in United States?

Kia Niro fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Kia Niro fans also like?

Beyond Kia Niro itself, the audience over-indexes on Kia Motors (9.09×), Used Cars (4.12×), Whataburger (3.64×), and Hybrid electric vehicle (8.08×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kia Niro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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