Kia Niro Audience in United States

Kia Niro logo

Kia Niro has an estimated audience of 1,137,730 people in United States. 26.3% are female, 73.7% are male, average age 42.1. Top regions: California, Florida, Texas. Top brand affinities: Tipsy Elves, Elsword, Northrop Grumman, Barclays Center, Home construction.

The average Kia Niro fan in United States is 42.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Tipsy Elves, Elsword, Northrop Grumman, with strongest over-indexing on Tipsy Elves (31.11× the country average). Demographically, the Kia Niro audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Kia Niro fans

Demographic split for Kia Niro audience in United States
MetricValue
Female26.3%
Male73.7%
Average age42.1
Estimated audience size1,137,730

Audience persona

The typical Kia Niro fan in United States is more male, around 42.1 years old, with strong Family Orientation tendencies and a notable affinity for Tipsy Elves.

Top regions in United States

Top regions ranked by reach for Kia Niro in United States
RegionReachAffinity
California266,4152.13×
Florida102,2341.33×
Texas91,6210.94×
New York66,5071.05×
Pennsylvania42,8411.12×
Illinois42,4701.12×
Washington39,3341.72×
Georgia36,4871.04×
Arizona36,2141.56×
North Carolina35,1031.03×
Massachusetts33,9371.51×
Ohio33,8440.97×
New Jersey32,5451.12×
Virginia31,8721.15×
Michigan26,3520.89×
Maryland23,8091.22×
Colorado22,8491.27×
Oregon21,3431.64×
Indiana18,8150.91×
Tennessee18,7020.82×
Missouri18,2220.99×
Nevada17,2331.57×
Wisconsin13,5370.79×
South Carolina12,6270.74×
Connecticut12,5571.1×
Minnesota12,5100.77×
Utah11,5201.13×
Kentucky10,8030.76×
Oklahoma10,4690.83×
Alabama10,1170.64×
Louisiana8,3090.57×
Hawaii7,9231.62×
Kansas7,8980.88×
Iowa7,3490.78×
Arkansas6,4060.68×
Idaho5,1350.9×
Washington, District of Columbia5,0301.47×
New Mexico4,7050.82×
Maine4,4221.09×
New Hampshire4,3670.97×
Nebraska4,2870.75×
Mississippi4,1750.45×
Rhode Island4,0511.12×
West Virginia3,8250.72×
Delaware2,8280.9×
Vermont2,2171.11×
Montana1,6240.51×
South Dakota1,2780.49×
Alaska1,2770.52×
North Dakota9390.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kia Niro audience
BrandAffinityCategory
Tipsy Elves31.11×Shopping
Elsword23.45×Games
Northrop Grumman8.36×Business & Career
Barclays Center16.33×Sports
Home construction1.52×Home & Garden
Nationality1.98×Politics & Society
Arrietty13.27×Movies & TV
Hipster8.5×Politics & Society
Life of Pi8.42×Movies & TV
Penn & Teller7.24×Movies & TV
Dental hygienist5.58×Health
Israel1.69×Travel & Leisure
Vivian Campbell14.47×Music & Radio
MK3.03×Music & Radio
Leverage (TV series)4.72×Movies & TV
Wow! Wow! Wubbzy!4.88×Movies & TV
Emperor Entertainment Group7.12×Business & Career
Kendra Scott1.65×Fashion & Accessoires
Wikia1.87×Internet & Social Media
Sighthound6.79×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kia Niro audience
TraitClusterScore
Family OrientationCONSERVATISM1.78
Quality AwarenessPREMIUM1.29
Need for SecurityCONSERVATISM1.27
Early Adopter MentalityPOWER1.25
Luxury OrientationPREMIUM1.2
Career OrientationPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Kia Niro
CountryShare
United States19.1%
United Kingdom11.3%
France8.5%

See Kia Niro audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Kia Niro have in United States?

Kia Niro has an estimated audience of 1,137,730 people in United States, concentrated in California and Florida.

What is the gender split and age of Kia Niro fans?

26.3% of Kia Niro fans are female, 73.7% are male, with an average age of 42.1 years.

Which brands do Kia Niro fans like most?

Kia Niro fans show strongest brand affinity for Tipsy Elves (31.11×), Elsword (23.45×), and Northrop Grumman (8.36×) over the country average.

Where do Kia Niro fans live in United States?

Kia Niro fans in United States are most concentrated in California (reach 266,415), Florida (reach 102,234), and Texas (reach 91,621). These three regions account for the largest share of the active audience.

What other brands do Kia Niro fans also like?

Beyond Kia Niro itself, the audience over-indexes on Elsword (23.45×), Northrop Grumman (8.36×), Barclays Center (16.33×), and Home construction (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kia Niro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.