Kia Niro Audience in Germany
Kia Niro has an estimated audience of 245,996 people in Germany. 33.3% are female, 66.7% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Efficient energy use, Tesla Motors, Škoda Auto, Hyundai, AutoScout24.
The average Kia Niro fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Efficient energy use, Tesla Motors, Škoda Auto, with strongest over-indexing on Efficient energy use (3.87× the country average). Demographically, the Kia Niro audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Luxury Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Kia Niro fans
| Metric | Value |
|---|---|
| Female | 33.3% |
| Male | 66.7% |
| Average age | 38.9 |
| Estimated audience size | 245,996 |
Audience persona
The typical Kia Niro fan in Germany is more male, around 38.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Efficient energy use.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 76,617 | 1.42× |
| Bayern | 42,415 | 1.07× |
| Baden-Württemberg | 35,530 | 1.06× |
| Niedersachsen | 28,475 | 1.19× |
| Hessen | 23,800 | 1.27× |
| Rheinland-Pfalz | 13,972 | 1.13× |
| Berlin | 11,045 | 1× |
| Sachsen | 8,883 | 0.74× |
| Schleswig-Holstein | 8,481 | 0.96× |
| Brandenburg | 7,638 | 1× |
| Hamburg | 6,334 | 1.14× |
| Sachsen-Anhalt | 4,628 | 0.73× |
| Thüringen | 4,600 | 0.73× |
| Mecklenburg-Vorpommern | 3,389 | 0.72× |
| Saarland | 2,801 | 0.93× |
| Bremen | 1,894 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Efficient energy use | 3.87× | Technology & Electronics |
| Tesla Motors | 4.4× | Cars & Mobility |
| Škoda Auto | 3.16× | Cars & Mobility |
| Hyundai | 3.81× | Cars & Mobility |
| AutoScout24 | 2.34× | Cars & Mobility |
| Family car | 3.96× | Cars & Mobility |
| Hybrid electric vehicle | 3.7× | Cars & Mobility |
| Used car | 2.54× | Cars & Mobility |
| Mazda | 4.03× | Cars & Mobility |
| Luxury yacht | 3.96× | Travel & Leisure |
| Photovoltaic system | 3.98× | Home & Garden |
| Transfermarkt | 2.2× | Sports |
| SUVs | 2.24× | Cars & Mobility |
| Cupra | 4.36× | Cars & Mobility |
| Citroën | 4.11× | Cars & Mobility |
| Electric vehicle | 2.87× | Cars & Mobility |
| Volkswagen | 2.09× | Cars & Mobility |
| Expensive Taste | 3.45× | Business & Career |
| Photovoltaics | 2.86× | Home & Garden |
| City car | 3.26× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.61 |
| Need for Security | CONSERVATISM | 1.5 |
| Family Orientation | CONSERVATISM | 1.46 |
| Indulgence | JOY | 1.45 |
| Early Adopter Mentality | POWER | 1.31 |
| DIY Mentality | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| United Kingdom | 11.3% |
| France | 8.5% |
See Kia Niro audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Kia Niro have in Germany?
Kia Niro has an estimated audience of 245,996 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kia Niro fans?
33.3% of Kia Niro fans are female, 66.7% are male, with an average age of 38.9 years.
Which brands do Kia Niro fans like most?
Kia Niro fans show strongest brand affinity for Efficient energy use (3.87×), Tesla Motors (4.4×), and Škoda Auto (3.16×) over the country average.
Where do Kia Niro fans live in Germany?
Kia Niro fans in Germany are most concentrated in Nordrhein-Westfalen (reach 76,617), Bayern (reach 42,415), and Baden-Württemberg (reach 35,530). These three regions account for the largest share of the active audience.
What other brands do Kia Niro fans also like?
Beyond Kia Niro itself, the audience over-indexes on Tesla Motors (4.4×), Škoda Auto (3.16×), Hyundai (3.81×), and AutoScout24 (2.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kia Niro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.