Rascasse Audience Intelligence

Kia Niro Audience in Germany

Name: Kia Niro — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Kia Niro in Germany — modelled from more than twelve digital signal sources. Kia Niro has an estimated audience of 261,445 people in Germany.

#294among Car type in Germany #295among Car Model in Germany #823in Cars & Mobility

The average Kia Niro fan in Germany is 40.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Plug-in hybrid, Tesla Motors, Efficient energy use, with strongest over-indexing on Plug-in hybrid (7.01× the country average).

Demographically, the Kia Niro audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Need for Security, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kia Niro fan in Germany is more male, around 40.2 years old, with strong Need for Security tendencies and a notable affinity for Plug-in hybrid.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kia Niro profile in Germany.

Audience size

261K

in Germany

Gender

31.8%♀

68.2% male

Age

40.2

average years

Country rank

#19081

Car Model in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Kia Niro fans

31.8% are female, 68.2% are male, average age 40.2.

Fig. 02

Gender split

31.8%

Female

68.2%

Male

Demographic split for Kia Niro audience in Germany
Metric	Value
Female	31.8%
Male	68.2%
Average age	40.2
Estimated audience size	261,445

Fig. 03

Age distribution

Age distribution of the Kia Niro audience in Germany
Age bracket	Share	%
16-19		19%
20-29		18%
30-39		19%
40-49		21%
50+		24%

Fig. 04

Worldwide distribution

4.4%

of the worldwide Kia Niro audience comes from Germany.

Worldwide audience distribution share by country for Kia Niro
Country	Share
United States	19.1%
United Kingdom	10.9%
Spain	8.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kia Niro audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kia Niro fans by region: top regions in Germany
#	Region	Reach	×
01	Nordrhein-Westfalen	~80K	1.34×
02	Hessen	~30K	1.27×
03	Niedersachsen	~30K	1.15×
04	Rheinland-Pfalz	~10K	1.12×
05	Hamburg	~6K	1.09×
06	Bayern	~40K	1.05×
07	Baden-Württemberg	~40K	1.02×
08	Saarland	~3K	1.02×
09	Brandenburg	~8K	1.01×
10	Bremen	~2K	0.96×
11	Berlin	~10K	0.95×
12	Schleswig-Holstein	~9K	0.95×
13	Sachsen-Anhalt	~5K	0.81×
14	Thüringen	~5K	0.80×
15	Mecklenburg-Vorpommern	~4K	0.79×
16	Sachsen	~10K	0.77×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kia Niro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kia Niro audience
#	Interest	Category	×
01	Plug-in hybrid	Cars & Mobility	7.01×
02	Tesla Motors	Cars & Mobility	4.70×
03	Photovoltaic system	Home & Garden	4.45×
04	Citroën	Cars & Mobility	4.37×
05	Cupra	Cars & Mobility	4.31×
06	Cleanliness	Home & Garden	4.28×
07	Used Cars	Cars & Mobility	4.10×
08	Family car	Cars & Mobility	4.02×
09	Hyundai	Cars & Mobility	3.90×
10	Mazda	Cars & Mobility	3.80×
11	Motorcycle helmet	Cars & Mobility	3.75×
12	Peugeot	Cars & Mobility	3.68×
13	Efficient energy use	Technology & Electronics	3.63×
14	Automobile repair shop	Cars & Mobility	3.44×
15	Photovoltaics	Home & Garden	3.36×
16	Hybrid electric vehicle	Cars & Mobility	3.36×
17	Electric vehicle	Cars & Mobility	3.02×
18	Used car	Cars & Mobility	2.77×
19	Škoda Auto	Cars & Mobility	2.61×
20	AutoScout24	Cars & Mobility	2.08×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kia Niro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Kia Niro audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	1.82×
Luxury Orientation	PREMIUM	1.49×
Family Orientation	CONSERVATISM	1.45×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Kia Niro audience · Rather not
Trait	Cluster	Score
Creativity	OPEN	0.60×
Pet Ownership	JOY	0.71×
Extroversion	THRILL	0.74×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Kia Niro have in Germany?

Kia Niro has an estimated audience of 261,445 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Kia Niro fans?

31.8% of Kia Niro fans are female, 68.2% are male, with an average age of 40.2 years.

Which brands do Kia Niro fans like most?

Kia Niro fans show strongest brand affinity for Plug-in hybrid (7.01×), Tesla Motors (4.7×), and Efficient energy use (3.63×) over the country average.

Where do Kia Niro fans live in Germany?

Kia Niro fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

What other brands do Kia Niro fans also like?

Beyond Kia Niro itself, the audience over-indexes on Tesla Motors (4.7×), Efficient energy use (3.63×), Used Cars (4.1×), and Hyundai (3.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

SUVs (10,724,718)
RVs (10,510,586)
Used car (9,687,214)
Electric car (9,135,585)
Electric vehicle (6,004,034)

See Kia Niro audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kia Niro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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