Fatbike Audience in United States
Fatbike has an estimated audience of 361,856 people in United States. 22.4% are female, 77.6% are male, average age 45.3. Top regions: California, New York, Texas.
The average Fatbike fan in United States is 45.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Demographically, the Fatbike audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Cars & Mobility · Type: Topic · Subtype: Bicycle
Demographics of Fatbike fans
| Metric | Value |
|---|---|
| Female | 22.4% |
| Male | 77.6% |
| Average age | 45.3 |
| Estimated audience size | 361,856 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 30,690 | 0.77× |
| New York | 18,256 | 0.9× |
| Texas | 16,026 | 0.52× |
| Florida | 13,364 | 0.55× |
| Michigan | 10,203 | 1.08× |
| Colorado | 10,080 | 1.77× |
| Massachusetts | 9,182 | 1.29× |
| Illinois | 9,080 | 0.75× |
| Pennsylvania | 7,909 | 0.65× |
| Wisconsin | 7,781 | 1.43× |
| Minnesota | 7,394 | 1.43× |
| Washington | 7,211 | 0.99× |
| New Jersey | 6,564 | 0.71× |
| Ohio | 6,360 | 0.57× |
| Utah | 6,222 | 1.92× |
| Virginia | 5,247 | 0.6× |
| North Carolina | 5,093 | 0.47× |
| Indiana | 4,909 | 0.74× |
| Georgia | 4,737 | 0.42× |
| Oregon | 4,197 | 1.01× |
| Arizona | 3,884 | 0.53× |
| New Hampshire | 3,796 | 2.66× |
| Tennessee | 3,784 | 0.52× |
| Connecticut | 3,588 | 0.99× |
| Alaska | 3,586 | 4.63× |
| Maine | 3,444 | 2.66× |
| Maryland | 3,051 | 0.49× |
| Missouri | 2,941 | 0.5× |
| Idaho | 2,439 | 1.34× |
| Vermont | 2,356 | 3.71× |
| South Carolina | 2,301 | 0.42× |
| Iowa | 2,155 | 0.72× |
| Nevada | 2,064 | 0.59× |
| Kentucky | 1,877 | 0.41× |
| Louisiana | 1,819 | 0.39× |
| Kansas | 1,731 | 0.61× |
| Oklahoma | 1,713 | 0.43× |
| Montana | 1,603 | 1.6× |
| New Mexico | 1,455 | 0.8× |
| Alabama | 1,447 | 0.29× |
| Arkansas | 1,388 | 0.47× |
| Nebraska | 1,363 | 0.75× |
| West Virginia | 1,229 | 0.73× |
| Wyoming | 1,168 | 2.18× |
| Hawaii | 840 | 0.54× |
| Washington, District of Columbia | 822 | 0.76× |
| Mississippi | 819 | 0.27× |
| Rhode Island | 758 | 0.66× |
| South Dakota | 580 | 0.69× |
| North Dakota | 539 | 0.73× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.26 |
| Luxury Orientation | PREMIUM | 1.78 |
| Sustainability | BALANCE | 1.66 |
| Sports Activity | POWER | 1.6 |
| Travelling | THRILL | 1.33 |
| Patriotism | CONSERVATISM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Belgium | 24.7% |
| United States | 18.7% |
| Canada | 8.1% |
See Fatbike audiences in other countries
More Bicycle audiences in United States
- Trek Bicycle Corporation (4,588,785)
- Shimano (3,673,074)
- SRAM Corporation (2,436,622)
- Sigma (1,866,073)
- Cannondale Bicycle Corporation (1,279,595)
How to read this data
Audience size is the estimated number of people in United States who actively search for Fatbike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.