Trigema Audience in Germany
Trigema has an estimated audience of 2,168,212 people in Germany. 74.2% are female, 25.8% are male, average age 39.4. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Gil Ofarim, Rossmann, Home Office, Corfu (regional unit), Rote Sonne.
The average Trigema fan in Germany is 39.4 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Gil Ofarim, Rossmann, Home Office, with strongest over-indexing on Gil Ofarim (3.04× the country average). Demographically, the Trigema audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of Trigema fans
| Metric | Value |
|---|---|
| Female | 74.2% |
| Male | 25.8% |
| Average age | 39.4 |
| Estimated audience size | 2,168,212 |
Audience persona
The typical Trigema fan in Germany is more female, around 39.4 years old, with strong Creativity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 601,564 | 2.03× |
| Nordrhein-Westfalen | 484,787 | 1.02× |
| Bayern | 473,705 | 1.36× |
| Niedersachsen | 242,185 | 1.15× |
| Hessen | 206,558 | 1.25× |
| Rheinland-Pfalz | 139,352 | 1.28× |
| Sachsen | 96,713 | 0.91× |
| Schleswig-Holstein | 81,201 | 1.04× |
| Berlin | 69,165 | 0.71× |
| Brandenburg | 45,857 | 0.68× |
| Hamburg | 44,384 | 0.91× |
| Thüringen | 42,979 | 0.78× |
| Sachsen-Anhalt | 39,202 | 0.7× |
| Mecklenburg-Vorpommern | 26,776 | 0.65× |
| Saarland | 23,428 | 0.88× |
| Bremen | 11,909 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 3.04× | Music & Radio |
| Rossmann | 1.67× | Shopping |
| Home Office | 1.7× | Business & Career |
| Corfu (regional unit) | 3.59× | Travel & Leisure |
| Rote Sonne | 15.97× | Music & Radio |
| Esra Erol | 4.02× | Movies & TV |
| Information sensitivity | 3.18× | Technology & Electronics |
| Home Delivery | 1.63× | Food & Beverages |
| The Hunt (2012 film) | 2.58× | Movies & TV |
| Homesteading | 3× | Home & Garden |
| Höxter | 4.36× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.18× | Music & Radio |
| Julius Caesar (play) | 3.21× | |
| Figure painting (hobby) | 1.74× | Arts & Culture |
| Liberace | 2.45× | Music & Radio |
| Jersey (fabric) | 2× | Fashion & Accessoires |
| Fantasy Earth: Zero | 2.54× | Games |
| Man's Search for Meaning | 4.44× | |
| Microsoft Exchange Server | 4.87× | Technology & Electronics |
| Building insulation | 1.63× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.22 |
| Design Affinity | PREMIUM | 1.16 |
| DIY Mentality | THRILL | 1.12 |
| Sports Activity | POWER | 1.11 |
| Luxury Orientation | PREMIUM | 1.09 |
| Family Orientation | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.1% |
| Austria | 3.1% |
| Switzerland | 2.3% |
See Trigema audiences in other countries
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
Frequently asked questions
How many fans does Trigema have in Germany?
Trigema has an estimated audience of 2,168,212 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Trigema fans?
74.2% of Trigema fans are female, 25.8% are male, with an average age of 39.4 years.
Which brands do Trigema fans like most?
Trigema fans show strongest brand affinity for Gil Ofarim (3.04×), Rossmann (1.67×), and Home Office (1.7×) over the country average.
Where do Trigema fans live in Germany?
Trigema fans in Germany are most concentrated in Baden-Württemberg (reach 601,564), Nordrhein-Westfalen (reach 484,787), and Bayern (reach 473,705). These three regions account for the largest share of the active audience.
What other brands do Trigema fans also like?
Beyond Trigema itself, the audience over-indexes on Rossmann (1.67×), Home Office (1.7×), Corfu (regional unit) (3.59×), and Rote Sonne (15.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Trigema. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.