Trigema Target Market in Germany
A data profile of the people who buy, follow and care about Trigema in Germany — modelled from more than twelve digital signal sources. Trigema has an estimated audience of 2,110,152 people in Germany.
The average Trigema fan in Germany is 38.9 years old, more female, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.
Top brand affinities include Otto GmbH, C&A, Deichmann, with strongest over-indexing on Otto GmbH (16.63× the country average).
Demographically, the Trigema audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Creativity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Trigema fan in Germany is more female, around 38.9 years old, with strong Creativity tendencies and a notable affinity for Otto GmbH.
At a glance
The key figures that characterise the Trigema profile in Germany.
Search interest · 12-month trend
Customer demographics of Trigema
69.8% are female, 30.2% are male, average age 38.9.
Gender split
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 38.9 |
| Estimated audience size | 2,110,152 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Trigema audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 91.2% |
| Austria | 3.0% |
| Switzerland | 2.1% |
Geography
Where the Trigema audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~600K | 2.15× | |
| 02 | Bayern | ~500K | 1.38× | |
| 03 | Rheinland-Pfalz | ~100K | 1.31× | |
| 04 | Hessen | ~200K | 1.21× | |
| 05 | Schleswig-Holstein | ~90K | 1.15× | |
| 06 | Niedersachsen | ~200K | 1.10× | |
| 07 | Nordrhein-Westfalen | ~400K | 0.97× | |
| 08 | Saarland | ~20K | 0.93× | |
| 09 | Sachsen | ~90K | 0.87× | |
| 10 | Hamburg | ~40K | 0.85× | |
| 11 | Thüringen | ~40K | 0.78× | |
| 12 | Mecklenburg-Vorpommern | ~30K | 0.71× | |
| 13 | Sachsen-Anhalt | ~40K | 0.69× | |
| 14 | Brandenburg | ~40K | 0.67× | |
| 15 | Berlin | ~60K | 0.66× | |
| 16 | Bremen | ~10K | 0.66× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Trigema audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Otto GmbH | Shopping | 16.63× | ||
| 02 | Bertolt Brecht | Literature | 7.97× | ||
| 03 | James Franco | Movies & TV | 7.66× | ||
| 04 | Jennifer Love Hewitt | Movies & TV | 7.65× | ||
| 05 | Otto Waalkes | Movies & TV | 5.16× | ||
| 06 | Gina Tricot | Fashion & Accessoires | 4.93× | ||
| 07 | Oysho | Fashion & Accessoires | 4.04× | ||
| 08 | Aerobics | Sports | 3.92× | ||
| 09 | Polo Ralph Lauren | Fashion & Accessoires | 3.87× | ||
| 10 | Ulla Popken | Fashion & Accessoires | 3.21× | ||
| 11 | Ernsting's family | Shopping | 2.94× | ||
| 12 | C&A | Shopping | 2.89× | ||
| 13 | Deichmann | Shopping | 2.34× | ||
| 14 | Tchibo | Shopping | 2.29× | ||
| 15 | RTL Television | Movies & TV | 2.20× | ||
| 16 | QVC | Movies & TV | 2.18× | ||
| 17 | H&M | Shopping | 1.77× | ||
| 18 | TK Maxx | Shopping | 1.70× | ||
| 19 | IKEA | Home & Garden | 1.65× | ||
| 20 | Lidl | Shopping | 1.52× |
Personality of the Trigema audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.43× | |
| Quality Awareness | PREMIUM | 1.28× | |
| Design Affinity | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.86× | |
| Pet Ownership | JOY | 0.88× | |
| Social Media Usage | JOY | 0.90× |
Frequently asked questions
Who is Trigema's target market in Germany?
Trigema's target market in Germany covers an estimated 2,110,152 people, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Trigema customers?
69.8% of the Trigema audience are female, 30.2% are male, with an average age of 38.9 years.
Which brands do Trigema fans like most?
Trigema fans show strongest brand affinity for Otto GmbH (16.63×), C&A (2.89×), and Deichmann (2.34×) over the country average.
Where do Trigema fans live in Germany?
Trigema fans in Germany are most concentrated in Baden-Württemberg (reach ~600K), Bayern (reach ~500K), and Nordrhein-Westfalen (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Trigema fans also like?
Beyond Trigema itself, the audience over-indexes on C&A (2.89×), Deichmann (2.34×), Gina Tricot (4.93×), and Aerobics (3.92×) compared to the Germany average.
Explore more audiences
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See Trigema audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Trigema. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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