Rascasse Audience Intelligence

Otto GmbH Audience in United States

A data profile of the people who buy, follow and care about Otto GmbH in United States — modelled from more than twelve digital signal sources. Otto GmbH has an estimated audience of 22,108 people in United States.

#57among Fashion in United States#4655among Website / Newspaper / Magazine in United States#1954in Shopping

The average Otto GmbH fan in United States is 36.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include La colombe, Nordstrom Rack, Food, with strongest over-indexing on La colombe (78.79× the country average).

Demographically, the Otto GmbH audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Otto GmbH fan in United States is balanced, around 36.3 years old, with strong Design Affinity tendencies and a notable affinity for La colombe.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Otto GmbH profile in United States.

Audience size
22K
in United States
Gender
52.9%♀
47.1% male
Age
36.3
average years
Country rank
#123459
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Otto GmbH

52.9% are female, 47.1% are male, average age 36.3.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Otto GmbH audience in United States
MetricValue
Female52.9%
Male47.1%
Average age36.3
Estimated audience size22,108
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Otto GmbH audience in United States
Age bracketShare%
16-1925%
20-2923%
30-3921%
40-4918%
50+14%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Otto GmbH audience comes from United States.

Worldwide audience distribution share by country for Otto GmbH
CountryShare
Germany86.0%
Switzerland2.1%
United States1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Otto GmbH audience in United States is strongest.

Fig. 05

Top regions by affinity

Otto GmbH fans by region: top regions in United States
#RegionReachAffinity×
01Oregon<1K1.36×
02Wyoming<1K1.29×
03Vermont<1K1.21×
04North Dakota<1K1.19×
05South Dakota<1K1.16×
06Kansas<1K1.13×
07Montana<1K1.11×
08New Hampshire<1K1.09×
09Washington, District of Columbia<1K1.09×
10Delaware<1K1.08×
11Rhode Island<1K1.07×
12West Virginia<1K1.05×
13Maine<1K1.04×
14Hawaii<1K1.03×
15Illinois<1K1.02×
16Idaho<1K1.02×
17Nebraska<1K1.02×
18New York~1K1.00×
19Massachusetts<1K1.00×
20Mississippi<1K1.00×
21New Mexico<1K1.00×
22Arkansas<1K0.99×
23Connecticut<1K0.98×
24Georgia<1K0.97×
25Iowa<1K0.97×
26Kentucky<1K0.96×
27Oklahoma<1K0.96×
28Nevada<1K0.96×
29Utah<1K0.96×
30Alabama<1K0.95×
31Louisiana<1K0.95×
32Virginia<1K0.94×
33Indiana<1K0.94×
34Missouri<1K0.94×
35Arizona<1K0.93×
36Washington<1K0.93×
37Wisconsin<1K0.93×
38South Carolina<1K0.93×
39Minnesota<1K0.93×
40New Jersey<1K0.92×
41Tennessee<1K0.91×
42Maryland<1K0.91×
43Colorado<1K0.90×
44Ohio<1K0.89×
45Michigan<1K0.89×
46North Carolina<1K0.87×
47Pennsylvania<1K0.84×
48California~2K0.83×
49Florida~1K0.82×
50Texas~1K0.78×
Fig. 06

Affinity by region

Affinity by region — Otto GmbH, United States
0.78×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Otto GmbH audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Otto GmbH audience
#·InterestCategoryAffinity×
01La colombeFood & Beverages78.79×
02GaleriaShopping39.61×
03Joss and MainHome & Garden13.39×
04J.Crew FactoryShopping7.08×
05Dining roomHome & Garden4.34×
06DesignerHome & Garden3.28×
07Nordstrom RackFashion & Accessoires3.25×
08AnthropologieShopping2.90×
09ChairHome & Garden2.62×
10SeasonTravel & Leisure2.62×
11Macy'sShopping2.28×
12Family (biology)Kids & Family2.25×
13Hobby LobbyHome & Garden2.02×
14MarshallsFashion & Accessoires2.02×
15KitchenHome & Garden1.98×
16Old NavyFashion & Accessoires1.97×
17PhotographTechnology & Electronics1.92×
18Kohl'sShopping1.75×
19PinterestInternet & Social Media1.57×
20FoodFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Otto GmbH audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Otto GmbH audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.46×
Quality AwarenessPREMIUM2.19×
CreativityOPEN1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Otto GmbH audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
Need for SecurityCONSERVATISM0.90×
Social Media UsageJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Otto GmbH have in United States?

Otto GmbH has an estimated audience of 22,108 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Otto GmbH fans?

52.9% of Otto GmbH fans are female, 47.1% are male, with an average age of 36.3 years.

03

Which brands do Otto GmbH fans like most?

Otto GmbH fans show strongest brand affinity for La colombe (78.79×), Nordstrom Rack (3.25×), and Food (1.55×) over the country average.

04

Where do Otto GmbH fans live in United States?

Otto GmbH fans in United States are most concentrated in California (reach ~2K), Texas (reach ~1K), and New York (reach ~1K). These three regions account for the largest share of the active audience.

05

What other brands do Otto GmbH fans also like?

Beyond Otto GmbH itself, the audience over-indexes on Nordstrom Rack (3.25×), Food (1.55×), J.Crew Factory (7.08×), and Galeria (39.61×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Otto GmbH audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Otto GmbH. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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