Rascasse Audience Intelligence

Perfume (Japanese band) Audience in Germany

A data profile of the people who buy, follow and care about Perfume (Japanese band) in Germany — modelled from more than twelve digital signal sources. Perfume (Japanese band) has an estimated audience of 72,955 people in Germany.

#687among Band in Germany#9854among Person in Germany#5850in Music & Radio

Perfume (Japanese band) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for NCT (band).

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include NCT (band), Song Hye-kyo, Tom Welling, with strongest over-indexing on NCT (band) (115.04× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Perfume (Japanese band) fan in Germany shows strong Family Orientation tendencies and a notable affinity for NCT (band).

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Perfume (Japanese band) profile in Germany.

Audience size
73K
in Germany
Country rank
#41023
Person in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Perfume (Japanese band) fans

Fig. 02

Gender split

Demographic split for Perfume (Japanese band) audience in Germany
MetricValue
Estimated audience size72,955
Fig. 04

Worldwide distribution

0.9%

of the worldwide Perfume (Japanese band) audience comes from Germany.

Worldwide audience distribution share by country for Perfume (Japanese band)
CountryShare
Mexico29.8%
Japan23.5%
Argentina9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Perfume (Japanese band) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Perfume (Japanese band) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.48×
02Hessen~20K1.24×
03Nordrhein-Westfalen~60K1.06×
04Hamburg~6K1.03×
05Bremen~2K1.03×
06Saarland~3K0.99×
07Rheinland-Pfalz~10K0.98×
08Baden-Württemberg~30K0.97×
09Sachsen-Anhalt~6K0.97×
10Thüringen~6K0.97×
11Bayern~40K0.96×
12Brandenburg~8K0.96×
13Sachsen~10K0.95×
14Schleswig-Holstein~9K0.95×
15Mecklenburg-Vorpommern~5K0.95×
16Niedersachsen~20K0.94×
Fig. 06

Affinity by region

Affinity by region — Perfume (Japanese band), Germany
0.94×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Perfume (Japanese band) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Perfume (Japanese band) audience
#·InterestCategoryAffinity×
01NCT (band)Music & Radio115.04×
02Song Hye-kyoFashion & Accessoires66.71×
03Got7Music & Radio64.11×
04Lucky CharmsFood & Beverages52.05×
05Celebrity FashionFashion & Accessoires33.11×
06Kaya ScodelarioMovies & TV25.34×
07Blind DatingMovies & TV20.89×
08Chicago MedMovies & TV20.76×
09Tom WellingMovies & TV20.00×
10Eva GreenMovies & TV20.00×
11Bill MurrayMovies & TV20.00×
12Bob OdenkirkMovies & TV20.00×
13Katey SagalMovies & TV20.00×
14Paul RuddMovies & TV20.00×
15Naomi WattsMovies & TV18.93×
16MØMusic & Radio17.02×
17Evangeline LillyMovies & TV13.44×
18Narciso RodriguezFashion & Accessoires13.17×
19Millie Bobby BrownMovies & TV5.14×
20TK MaxxShopping2.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Perfume (Japanese band) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Perfume (Japanese band) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.62×
IndividualismJOY1.40×
Quality AwarenessPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Perfume (Japanese band) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.71×
Risk AppetiteTHRILL0.82×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Perfume (Japanese band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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