Perfume (Japanese band) Audience in United States

Perfume (Japanese band) has an estimated audience of 3,988,041 people in United States. Top regions: Texas, California, Florida. Top brand affinities: Holland Roden, Autism Awareness, Diabetes mellitus awareness, BTS, Jollibee.

Perfume (Japanese band) fans in United States are concentrated in Texas, with strong brand affinity for Holland Roden. The audience is concentrated in Texas, California, Florida. Top brand affinities include Holland Roden, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Holland Roden (258.06× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Perfume (Japanese band) fans

Demographic split for Perfume (Japanese band) audience in United States
MetricValue
Estimated audience size3,988,041

Audience persona

The typical Perfume (Japanese band) fan in United States shows strong LGBTQ+ Identity tendencies and a notable affinity for Holland Roden.

Top regions in United States

Top regions ranked by reach for Perfume (Japanese band) in United States
RegionReachAffinity
Texas552,6651.61×
California466,6961.06×
Florida386,5831.43×
New York307,8241.38×
Georgia177,2991.44×
Illinois171,9521.29×
Pennsylvania148,1341.1×
New Jersey141,7581.4×
North Carolina129,3581.08×
Ohio118,9930.97×
Virginia106,3861.1×
Michigan104,8641.01×
Arizona100,2231.23×
Maryland85,9531.25×
Massachusetts85,6401.09×
Tennessee85,5321.07×
Washington80,4651.01×
Louisiana79,2871.54×
Indiana77,4411.06×
Alabama66,7371.2×
Missouri66,0661.03×
South Carolina62,6841.04×
Kentucky52,2391.04×
Colorado50,6160.81×
Minnesota50,5650.88×
Wisconsin48,9370.82×
Oklahoma46,2771.04×
Mississippi45,6721.39×
Connecticut43,4811.09×
Nevada42,1811.09×
Oregon42,0400.92×
Arkansas35,9731.09×
Kansas30,8770.98×
Utah29,2500.82×
Iowa28,0080.85×
New Mexico18,6610.93×
Nebraska17,7970.89×
West Virginia15,9260.86×
Idaho13,6470.68×
Delaware11,4851.04×
Hawaii11,4350.67×
Rhode Island11,2720.89×
Washington, District of Columbia11,2230.94×
New Hampshire10,2070.65×
Maine8,4450.59×
North Dakota6,4300.78×
Montana6,2190.56×
South Dakota6,1840.67×
Alaska5,6600.66×
Vermont3,7790.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Perfume (Japanese band) audience
BrandAffinityCategory
Holland Roden258.06×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
BTS22.29×Music & Radio
Jollibee18.52×Food & Beverages
Rakuten17.18×Shopping
Max Mara26.47×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Astro (Malaysian satellite television)27.03×Movies & TV
Income tax13.19×Business & Career
JD Sports13.72×Shopping
Tom and Jerry18.67×Movies & TV
Hair Extensions6.22×Beauty & Wellness
Indeed.com4.14×Business & Career
IU (singer)20.93×Music & Radio
Le Figaro33.22×News
Kia Sportage17.96×Cars & Mobility
Planet Fitness3.28×Sports
Philippine Airlines19.65×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Perfume (Japanese band) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.5
Luxury OrientationPREMIUM1.63
Pet OwnershipJOY1.46
Design AffinityPREMIUM1.3
SustainabilityBALANCE1.29
Early Adopter MentalityPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for Perfume (Japanese band)
CountryShare
United States17.2%
India16.8%
Brazil16.7%

See Perfume (Japanese band) audiences in other countries

More Band audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Perfume (Japanese band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.