Rascasse Audience Intelligence

Perfume (Japanese band) Audience in United States

A data profile of the people who buy, follow and care about Perfume (Japanese band) in United States — modelled from more than twelve digital signal sources. Perfume (Japanese band) has an estimated audience of 426,634 people in United States.

#612among Band in United States#9865among Person in United States#5679in Music & Radio

Perfume (Japanese band) fans in United States are concentrated in Texas, with strong brand affinity for BTS.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include BTS, Rakuten, Holland Roden, with strongest over-indexing on BTS (40.76× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Perfume (Japanese band) fan in United States shows strong Luxury Orientation tendencies and a notable affinity for BTS.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Perfume (Japanese band) profile in United States.

Audience size
427K
in United States
Country rank
#40129
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Perfume (Japanese band) fans

Fig. 02

Gender split

Demographic split for Perfume (Japanese band) audience in United States
MetricValue
Estimated audience size426,634
Fig. 04

Worldwide distribution

5.4%

of the worldwide Perfume (Japanese band) audience comes from United States.

Worldwide audience distribution share by country for Perfume (Japanese band)
CountryShare
Mexico29.8%
Japan23.5%
Argentina9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Perfume (Japanese band) audience in United States is strongest.

Fig. 05

Top regions by affinity

Perfume (Japanese band) fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~80K1.53×
02Texas~500K1.52×
03Mississippi~50K1.44×
04Florida~400K1.39×
05Georgia~200K1.39×
06New Jersey~100K1.35×
07New York~300K1.31×
08Maryland~90K1.26×
09Illinois~200K1.24×
10Arizona~100K1.23×
11Alabama~70K1.21×
12Arkansas~40K1.11×
13Connecticut~40K1.09×
14Delaware~10K1.09×
15Pennsylvania~100K1.08×
16Nevada~40K1.08×
17Tennessee~90K1.07×
18Massachusetts~80K1.07×
19Virginia~100K1.06×
20Indiana~80K1.05×
21Oklahoma~50K1.05×
22North Carolina~100K1.04×
23South Carolina~60K1.04×
24Kentucky~50K1.04×
25Missouri~70K1.02×
26Michigan~100K1.00×
27Washington~80K0.98×
28New Mexico~20K0.98×
29Kansas~30K0.97×
30Ohio~100K0.96×
31Washington, District of Columbia~10K0.96×
32Rhode Island~10K0.94×
33West Virginia~20K0.93×
34Nebraska~20K0.92×
35Oregon~40K0.91×
36Iowa~30K0.88×
37North Dakota~7K0.88×
38Minnesota~50K0.87×
39Wisconsin~50K0.83×
40Utah~30K0.82×
41Colorado~50K0.80×
42Idaho~20K0.77×
43Alaska~7K0.77×
44South Dakota~7K0.74×
45California~300K0.71×
46Hawaii~10K0.71×
47New Hampshire~10K0.71×
48Maine~10K0.67×
49Vermont~5K0.67×
50Montana~7K0.63×
Fig. 06

Affinity by region

Affinity by region — Perfume (Japanese band), United States
0.63×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Perfume (Japanese band) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Perfume (Japanese band) audience
#·InterestCategoryAffinity×
01Holland RodenMovies & TV64.44×
02BTSMusic & Radio40.76×
03IU (singer)Music & Radio31.71×
04RakutenShopping24.52×
05Max MaraFashion & Accessoires20.93×
06Ranveer SinghMovies & TV18.42×
07International educationBusiness & Career16.71×
08FIFA Club World CupSports13.21×
09Astro (Malaysian satellite television)Movies & TV11.39×
10MiniseriesMovies & TV11.16×
11Tom and JerryMovies & TV10.60×
12WebtoonInternet & Social Media9.24×
13JollibeeFood & Beverages7.87×
14JD SportsShopping6.56×
15CrunchyrollGames4.62×
16Diaper bagKids & Family4.02×
17CandleHome & Garden3.72×
18Hair ExtensionsBeauty & Wellness3.41×
19Bass guitarMusic & Radio2.74×
20SupermanMovies & TV1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Perfume (Japanese band) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Perfume (Japanese band) audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.94×
Pet OwnershipJOY1.75×
IndulgenceJOY1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Perfume (Japanese band) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
Need for SecurityCONSERVATISM0.75×
ExtroversionTHRILL0.87×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Perfume (Japanese band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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