A data profile of the people who buy, follow and care about Dog park in United States — modelled from more than twelve digital signal sources. Dog park has an estimated audience of 8,149,696 people in United States.
The average Dog park fan in United States is 36.2 years old, more female, and lives primarily in California.
The audience is concentrated in California, Oregon, Texas.
Top brand affinities include Dog lovers, Dog collar, Maltese (dog), with strongest over-indexing on Dog lovers (6.13× the country average).
Demographically, the Dog park audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Dog park fan in United States is more female, around 36.2 years old, with strong Pet Ownership tendencies and a notable affinity for Dog lovers.
The key figures that characterise the Dog park profile in United States.
64.0% are female, 36.0% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 36.2 |
| Estimated audience size | 8,149,696 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 18% | |
| 50+ | 17% |
Where the Dog park audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~800K | 8.44× | |
| 02 | Wyoming | ~20K | 1.86× | |
| 03 | Colorado | ~200K | 1.72× | |
| 04 | New Mexico | ~70K | 1.60× | |
| 05 | Virginia | ~300K | 1.46× | |
| 06 | Washington | ~200K | 1.45× | |
| 07 | Idaho | ~60K | 1.38× | |
| 08 | Nevada | ~100K | 1.33× | |
| 09 | Montana | ~30K | 1.33× | |
| 10 | Utah | ~90K | 1.27× | |
| 11 | Ohio | ~300K | 1.26× | |
| 12 | California | ~1M | 1.25× | |
| 13 | Florida | ~600K | 1.10× | |
| 14 | Arizona | ~200K | 1.09× | |
| 15 | South Dakota | ~20K | 1.05× | |
| 16 | Kansas | ~70K | 1.04× | |
| 17 | Wisconsin | ~100K | 1.02× | |
| 18 | Minnesota | ~100K | 1.01× | |
| 19 | Texas | ~700K | 0.99× | |
| 20 | North Dakota | ~20K | 0.98× | |
| 21 | Vermont | ~10K | 0.97× | |
| 22 | Washington, District of Columbia | ~20K | 0.96× | |
| 23 | Nebraska | ~40K | 0.91× | |
| 24 | North Carolina | ~200K | 0.88× | |
| 25 | Tennessee | ~100K | 0.88× | |
| 26 | Alaska | ~20K | 0.87× | |
| 27 | Oklahoma | ~80K | 0.84× | |
| 28 | New Jersey | ~200K | 0.82× | |
| 29 | Missouri | ~100K | 0.82× | |
| 30 | South Carolina | ~100K | 0.81× | |
| 31 | Georgia | ~200K | 0.78× | |
| 32 | Arkansas | ~50K | 0.76× | |
| 33 | Iowa | ~50K | 0.76× | |
| 34 | Maine | ~20K | 0.75× | |
| 35 | Hawaii | ~30K | 0.72× | |
| 36 | New York | ~300K | 0.71× | |
| 37 | Illinois | ~200K | 0.68× | |
| 38 | Maryland | ~100K | 0.68× | |
| 39 | Alabama | ~80K | 0.68× | |
| 40 | Pennsylvania | ~200K | 0.66× | |
| 41 | Massachusetts | ~100K | 0.65× | |
| 42 | Rhode Island | ~20K | 0.65× | |
| 43 | Michigan | ~100K | 0.63× | |
| 44 | New Hampshire | ~20K | 0.61× | |
| 45 | Kentucky | ~60K | 0.60× | |
| 46 | Connecticut | ~50K | 0.58× | |
| 47 | Indiana | ~90K | 0.57× | |
| 48 | West Virginia | ~20K | 0.56× | |
| 49 | Louisiana | ~60K | 0.53× | |
| 50 | Mississippi | ~30K | 0.50× |
The strongest cross-interests of the Dog park audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog lovers | Pets & Animals | 6.13× | ||
| 02 | British Shorthair | Pets & Animals | 5.24× | ||
| 03 | Maltese (dog) | Pets & Animals | 5.22× | ||
| 04 | Siamese cat | Pets & Animals | 5.07× | ||
| 05 | Shih Tzu | Pets & Animals | 4.97× | ||
| 06 | Siberian Husky | Pets & Animals | 4.87× | ||
| 07 | Poodle | Pets & Animals | 4.75× | ||
| 08 | Dog collar | Pets & Animals | 4.72× | ||
| 09 | Pug | Pets & Animals | 4.68× | ||
| 10 | Beagle | Pets & Animals | 4.66× | ||
| 11 | French Bulldog | Pets & Animals | 4.44× | ||
| 12 | Yorkshire Terrier | Pets & Animals | 4.39× | ||
| 13 | Golden Retriever | Pets & Animals | 4.17× | ||
| 14 | Scooby-Doo | Movies & TV | 4.14× | ||
| 15 | Chihuahua (dog) | Pets & Animals | 4.09× | ||
| 16 | Labrador Retriever | Pets & Animals | 4.04× | ||
| 17 | Pomeranian (dog) | Pets & Animals | 4.01× | ||
| 18 | Dachshund | Pets & Animals | 3.84× | ||
| 19 | Dog harness | Pets & Animals | 3.78× | ||
| 20 | Dog breed | Pets & Animals | 2.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.25× | |
| Healthy Lifestyle | BALANCE | 1.57× | |
| Luxury Orientation | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.01× | |
| Tradition | CONSERVATISM | 1.05× | |
| Family Orientation | CONSERVATISM | 1.06× |
Dog park has an estimated audience of 8,149,696 people in United States, concentrated in California and Oregon.
64.0% of Dog park fans are female, 36.0% are male, with an average age of 36.2 years.
Dog park fans show strongest brand affinity for Dog lovers (6.13×), Dog collar (4.72×), and Maltese (dog) (5.22×) over the country average.
Dog park fans in United States are most concentrated in California (reach ~1M), Oregon (reach ~800K), and Texas (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Dog park itself, the audience over-indexes on Dog collar (4.72×), Maltese (dog) (5.22×), Scooby-Doo (4.14×), and Poodle (4.75×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Dog park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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