Dog park Audience in Germany
Dog park has an estimated audience of 2,068,995 people in Germany. 64.2% are female, 35.8% are male, average age 37.6. Top regions: Hessen, Bayern, Nordrhein-Westfalen. Top brand affinities: Borussia Dortmund, Harry Potter, Outdoor recreation, Pets, FIFA World Cup.
The average Dog park fan in Germany is 37.6 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Bayern, Nordrhein-Westfalen. Top brand affinities include Borussia Dortmund, Harry Potter, Outdoor recreation, with strongest over-indexing on Borussia Dortmund (1.82× the country average). Demographically, the Dog park audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Touchpoint
Demographics of Dog park fans
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 37.6 |
| Estimated audience size | 2,068,995 |
Audience persona
The typical Dog park fan in Germany is more female, around 37.6 years old, with strong Pet Ownership tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 491,680 | 3.12× |
| Bayern | 347,880 | 1.05× |
| Nordrhein-Westfalen | 274,989 | 0.61× |
| Berlin | 245,283 | 2.65× |
| Baden-Württemberg | 222,670 | 0.79× |
| Rheinland-Pfalz | 135,684 | 1.31× |
| Niedersachsen | 109,469 | 0.54× |
| Hamburg | 78,296 | 1.67× |
| Schleswig-Holstein | 58,302 | 0.78× |
| Brandenburg | 43,965 | 0.69× |
| Sachsen | 42,713 | 0.42× |
| Sachsen-Anhalt | 19,361 | 0.36× |
| Mecklenburg-Vorpommern | 18,306 | 0.46× |
| Thüringen | 17,942 | 0.34× |
| Saarland | 12,696 | 0.5× |
| Bremen | 12,459 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.82× | Sports |
| Harry Potter | 1.65× | Movies & TV |
| Outdoor recreation | 1.56× | Sports |
| Pets | 1.69× | Pets & Animals |
| FIFA World Cup | 1.88× | Sports |
| IKEA | 1.79× | Home & Garden |
| UEFA Champions League | 1.79× | Sports |
| ImmoScout24 | 2.02× | Home & Garden |
| FC Bayern Munich | 1.54× | Sports |
| Lieferando.de | 1.93× | Food & Beverages |
| Bundesliga | 1.53× | Sports |
| H&M | 1.78× | Shopping |
| Dog lovers | 2.46× | Pets & Animals |
| Lidl | 1.63× | Shopping |
| Aldi | 1.65× | Shopping |
| Dog harness | 2.8× | Pets & Animals |
| Dog walking | 2.22× | Pets & Animals |
| Siberian Husky | 2.71× | Pets & Animals |
| Pomeranian (dog) | 2.74× | Pets & Animals |
| Pet food | 2.08× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.32 |
| Sports Activity | POWER | 1.74 |
| Sustainability | BALANCE | 1.63 |
| DIY Mentality | THRILL | 1.46 |
| Travelling | THRILL | 1.37 |
| Urban Lifestyle | OPEN | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Japan | 17.8% |
| Germany | 6.1% |
See Dog park audiences in other countries
More Pets & Animals audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Dog park have in Germany?
Dog park has an estimated audience of 2,068,995 people in Germany, concentrated in Hessen and Bayern.
What is the gender split and age of Dog park fans?
64.2% of Dog park fans are female, 35.8% are male, with an average age of 37.6 years.
Which brands do Dog park fans like most?
Dog park fans show strongest brand affinity for Borussia Dortmund (1.82×), Harry Potter (1.65×), and Outdoor recreation (1.56×) over the country average.
Where do Dog park fans live in Germany?
Dog park fans in Germany are most concentrated in Hessen (reach 491,680), Bayern (reach 347,880), and Nordrhein-Westfalen (reach 274,989). These three regions account for the largest share of the active audience.
What other brands do Dog park fans also like?
Beyond Dog park itself, the audience over-indexes on Harry Potter (1.65×), Outdoor recreation (1.56×), Pets (1.69×), and FIFA World Cup (1.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dog park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.