Rascasse Audience Intelligence

Dog park Audience in Germany

A data profile of the people who buy, follow and care about Dog park in Germany — modelled from more than twelve digital signal sources. Dog park has an estimated audience of 2,068,995 people in Germany.

#88among Touchpoint in Germany#92in Pets & Animals

The average Dog park fan in Germany is 37.6 years old, more female, and lives primarily in Hessen.

The audience is concentrated in Hessen, Bayern, Berlin.

Top brand affinities include FIFA World Cup, Borussia Dortmund, FC Bayern Munich, with strongest over-indexing on FIFA World Cup (1.88× the country average).

Demographically, the Dog park audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Pet Ownership, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dog park fan in Germany is more female, around 37.6 years old, with strong Pet Ownership tendencies and a notable affinity for FIFA World Cup.

Category: Pets & Animals · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dog park profile in Germany.

Audience size
2.1M
in Germany
Gender
64.2%♀
35.8% male
Age
37.6
average years
Country rank
#3248
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dog park fans

64.2% are female, 35.8% are male, average age 37.6.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Dog park audience in Germany
MetricValue
Female64.2%
Male35.8%
Average age37.6
Estimated audience size2,068,995
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Dog park audience in Germany
Age bracketShare%
16-1923%
20-2921%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Dog park audience comes from Germany.

Worldwide audience distribution share by country for Dog park
CountryShare
United States23.9%
Japan17.8%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dog park audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dog park fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~100K2.97×
02Berlin~300K2.93×
03Hessen~400K2.59×
04Rheinland-Pfalz~100K1.20×
05Bayern~400K1.19×
06Schleswig-Holstein~70K0.97×
07Bremen~20K0.92×
08Saarland~20K0.87×
09Baden-Württemberg~200K0.81×
10Mecklenburg-Vorpommern~30K0.79×
11Brandenburg~50K0.77×
12Thüringen~40K0.76×
13Sachsen-Anhalt~40K0.75×
14Sachsen~60K0.63×
15Niedersachsen~100K0.59×
16Nordrhein-Westfalen~300K0.57×
Fig. 06

Affinity by region

Affinity by region — Dog park, Germany
0.57×1.00×2.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dog park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dog park audience
#·InterestCategoryAffinity×
01Dog harnessPets & Animals2.80×
02Pomeranian (dog)Pets & Animals2.74×
03Siberian HuskyPets & Animals2.71×
04Dog loversPets & Animals2.46×
05Dog walkingPets & Animals2.22×
06Pet foodPets & Animals2.08×
07ImmoScout24Home & Garden2.02×
08Lieferando.deFood & Beverages1.93×
09FIFA World CupSports1.88×
10Borussia DortmundSports1.82×
11IKEAHome & Garden1.79×
12UEFA Champions LeagueSports1.79×
13H&MShopping1.78×
14PetsPets & Animals1.69×
15Harry PotterMovies & TV1.65×
16AldiShopping1.65×
17LidlShopping1.63×
18Outdoor recreationSports1.56×
19FC Bayern MunichSports1.54×
20BundesligaSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dog park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dog park audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.81×
MindfulnessBALANCE1.43×
Design AffinityPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dog park audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
Quality AwarenessPREMIUM0.75×
Price SensitivityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dog park have in Germany?

Dog park has an estimated audience of 2,068,995 people in Germany, concentrated in Hessen and Bayern.

02

What is the gender split and age of Dog park fans?

64.2% of Dog park fans are female, 35.8% are male, with an average age of 37.6 years.

03

Which brands do Dog park fans like most?

Dog park fans show strongest brand affinity for FIFA World Cup (1.88×), Borussia Dortmund (1.82×), and FC Bayern Munich (1.54×) over the country average.

04

Where do Dog park fans live in Germany?

Dog park fans in Germany are most concentrated in Hessen (reach ~400K), Bayern (reach ~400K), and Berlin (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Dog park fans also like?

Beyond Dog park itself, the audience over-indexes on Borussia Dortmund (1.82×), FC Bayern Munich (1.54×), Outdoor recreation (1.56×), and Pets (1.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Dog park audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dog park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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