Rascasse Audience Intelligence

Border Collie Audience in Spain

A data profile of the people who buy, follow and care about Border Collie in Spain — modelled from more than twelve digital signal sources. Border Collie has an estimated audience of 2,153,990 people in Spain.

The average Border Collie fan in Spain is 41.7 years old, more female, and lives primarily in Andalusia.

The audience is concentrated in Andalusia, Catalonia, Community of Madrid.

Top brand affinities include Real Madrid C.F., Pets, Hobbies and activities, with strongest over-indexing on Real Madrid C.F. (1.68× the country average).

Demographically, the Border Collie audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Pet Ownership, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Border Collie fan in Spain is more female, around 41.7 years old, with strong Pet Ownership tendencies and a notable affinity for Real Madrid C.F..

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Border Collie profile in Spain.

Audience size
2.2M
in Spain
Gender
67.4%
32.6% male
Age
41.7
average years
Country rank
#1862
Topic in Spain
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Border Collie fans

67.4% are female, 32.6% are male, average age 41.7.

Fig. 02

Gender split

67.4%
Female
32.6%
Male
Demographic split for Border Collie audience in Spain
MetricValue
Female67.4%
Male32.6%
Average age41.7
Estimated audience size2,153,990
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Border Collie audience in Spain
Age bracketShare%
16-1914%
20-2919%
30-3918%
40-4925%
50+24%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Border Collie audience comes from Spain.

Worldwide audience distribution share by country for Border Collie
CountryShare
United States23.8%
Japan17.9%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Border Collie audience in Spain is strongest.

Fig. 05

Top regions by affinity

Border Collie fans by region: top regions in Spain
#RegionReachAffinity×
01Galicia~100K1.47×
02Castilla-La Mancha~100K1.28×
03Andalusia~500K1.22×
04Comunidad Valenciana~300K1.11×
05Community of Madrid~400K1.09×
06Catalonia~400K1.05×
07Basque Autonomous Country~80K1.05×
08Castile and León~100K1.02×
09Region of Murcia~70K1.00×
10Aragon~50K0.91×
11Principality of Asturias~50K0.90×
12Balearic Islands~50K0.89×
13Extremadura~40K0.89×
14Canary Islands~90K0.85×
15Cantabria~20K0.80×
16La Rioja~10K0.79×
17Navarre~20K0.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Border Collie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Border Collie audience
#·InterestCategoryAffinity×
01Doberman PinscherPets & Animals3.36×
02American Pit Bull TerrierPets & Animals3.28×
03Boxer (dog)Pets & Animals3.22×
04Maquillaje ProfesionalBeauty & Wellness2.07×
05Dog breedPets & Animals1.85×
06PetsPets & Animals1.84×
07PizzaFood & Beverages1.83×
08Latin popMusic & Radio1.82×
09HorsesPets & Animals1.78×
10Moda FemininaFashion & Accessoires1.76×
11Veterinary medicineBusiness & Career1.76×
12Coches.netCars & Mobility1.75×
13FIFA World CupSports1.69×
14Animal welfarePolitics & Society1.69×
15Real Madrid C.F.Sports1.68×
16Harry PotterMovies & TV1.64×
17Hobbies and activitiesSports1.57×
18ReggaetonMusic & Radio1.53×
19La LigaSports1.51×
20UEFA Champions LeagueSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Border Collie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Border Collie audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.62×
MindfulnessBALANCE1.20×
Luxury OrientationPREMIUM1.06×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Border Collie audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.66×
TraditionCONSERVATISM0.66×
Need for SecurityCONSERVATISM0.68×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Border Collie have in Spain?

Border Collie has an estimated audience of 2,153,990 people in Spain, concentrated in Andalusia and Catalonia.

02

What is the gender split and age of Border Collie fans?

67.4% of Border Collie fans are female, 32.6% are male, with an average age of 41.7 years.

03

Which brands do Border Collie fans like most?

Border Collie fans show strongest brand affinity for Real Madrid C.F. (1.68×), Pets (1.84×), and Hobbies and activities (1.57×) over the country average.

04

Where do Border Collie fans live in Spain?

Border Collie fans in Spain are most concentrated in Andalusia (reach ~500K), Catalonia (reach ~400K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Border Collie fans also like?

Beyond Border Collie itself, the audience over-indexes on Pets (1.84×), Hobbies and activities (1.57×), FIFA World Cup (1.69×), and La Liga (1.51×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Border Collie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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