Radio BAYERN 3 Audience in Germany
Radio BAYERN 3 has an estimated audience of 384,900 people in Germany. 61.5% are female, 38.5% are male, average age 39.2. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Bayerischer Rundfunk, Tagesschau, Christmas shopping, Antenne Bayern, Bauer sucht Frau.
The average Radio BAYERN 3 fan in Germany is 39.2 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Bayerischer Rundfunk, Tagesschau, Christmas shopping, with strongest over-indexing on Bayerischer Rundfunk (6.73× the country average). Demographically, the Radio BAYERN 3 audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of Radio BAYERN 3 fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 39.2 |
| Estimated audience size | 384,900 |
Audience persona
The typical Radio BAYERN 3 fan in Germany is more female, around 39.2 years old, with strong Pet Ownership tendencies and a notable affinity for Bayerischer Rundfunk.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 288,675 | 9× |
| Baden-Württemberg | 59,512 | 1.13× |
| Nordrhein-Westfalen | 26,151 | 0.31× |
| Hessen | 24,343 | 0.83× |
| Sachsen | 15,399 | 0.82× |
| Niedersachsen | 11,494 | 0.31× |
| Thüringen | 7,548 | 0.77× |
| Rheinland-Pfalz | 7,190 | 0.37× |
| Berlin | 6,843 | 0.4× |
| Brandenburg | 4,786 | 0.4× |
| Schleswig-Holstein | 3,348 | 0.24× |
| Sachsen-Anhalt | 3,153 | 0.32× |
| Hamburg | 2,848 | 0.33× |
| Mecklenburg-Vorpommern | 2,773 | 0.38× |
| Saarland | 1,022 | 0.22× |
| Bremen | 597 | 0.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bayerischer Rundfunk | 6.73× | Movies & TV |
| Tagesschau | 2.19× | Movies & TV |
| Christmas shopping | 8.08× | Shopping |
| Antenne Bayern | 6.99× | Music & Radio |
| Bauer sucht Frau | 5.38× | Movies & TV |
| Wetter.com | 2.24× | Home & Garden |
| Bild | 1.76× | News |
| Let's Dance (German TV series) | 2.83× | Movies & TV |
| Sportschau | 2.06× | Sports |
| Dirndl | 7× | Fashion & Accessoires |
| ZDF | 1.93× | Movies & TV |
| FOCUS Online | 2.04× | News |
| REWE | 1.52× | Shopping |
| Deichmann | 1.78× | Shopping |
| Tyrol (state) | 2.23× | Travel & Leisure |
| Munich | 1.73× | Travel & Leisure |
| Deutsche Bahn | 1.57× | Cars & Mobility |
| Radio broadcasting | 2.65× | Music & Radio |
| Public broadcasting | 2.51× | Movies & TV |
| Tchibo | 2.02× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.3 |
| Healthy Lifestyle | BALANCE | 1.22 |
| LGBTQ+ Identity | OPEN | 1.17 |
| Family Orientation | CONSERVATISM | 1.07 |
| Sports Activity | POWER | 1.06 |
| Need for Security | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.5% |
| Austria | 2.9% |
| Italy | 1.5% |
See Radio BAYERN 3 audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does Radio BAYERN 3 have in Germany?
Radio BAYERN 3 has an estimated audience of 384,900 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Radio BAYERN 3 fans?
61.5% of Radio BAYERN 3 fans are female, 38.5% are male, with an average age of 39.2 years.
Which brands do Radio BAYERN 3 fans like most?
Radio BAYERN 3 fans show strongest brand affinity for Bayerischer Rundfunk (6.73×), Tagesschau (2.19×), and Christmas shopping (8.08×) over the country average.
Where do Radio BAYERN 3 fans live in Germany?
Radio BAYERN 3 fans in Germany are most concentrated in Bayern (reach 288,675), Baden-Württemberg (reach 59,512), and Nordrhein-Westfalen (reach 26,151). These three regions account for the largest share of the active audience.
What other brands do Radio BAYERN 3 fans also like?
Beyond Radio BAYERN 3 itself, the audience over-indexes on Tagesschau (2.19×), Christmas shopping (8.08×), Antenne Bayern (6.99×), and Bauer sucht Frau (5.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Radio BAYERN 3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.