Rascasse Audience Intelligence

Radio BAYERN 3 Audience in Germany

A data profile of the people who buy, follow and care about Radio BAYERN 3 in Germany — modelled from more than twelve digital signal sources. Radio BAYERN 3 has an estimated audience of 385,651 people in Germany.

#67among Radio Station in Germany#1738in Music & Radio

The average Radio BAYERN 3 fan in Germany is 39.2 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Bayerischer Rundfunk, Bauer sucht Frau, Christmas shopping, with strongest over-indexing on Bayerischer Rundfunk (6.73× the country average).

Demographically, the Radio BAYERN 3 audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Radio BAYERN 3 fan in Germany is more female, around 39.2 years old, with strong Tradition tendencies and a notable affinity for Bayerischer Rundfunk.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Radio BAYERN 3 profile in Germany.

Audience size
386K
in Germany
Gender
61.5%♀
38.5% male
Age
39.2
average years
Country rank
#14438
Radio Station in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Radio BAYERN 3 fans

61.5% are female, 38.5% are male, average age 39.2.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Radio BAYERN 3 audience in Germany
MetricValue
Female61.5%
Male38.5%
Average age39.2
Estimated audience size385,651
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Radio BAYERN 3 audience in Germany
Age bracketShare%
16-1917%
20-2920%
30-3923%
40-4925%
50+15%
Fig. 04

Worldwide distribution

88.5%

of the worldwide Radio BAYERN 3 audience comes from Germany.

Worldwide audience distribution share by country for Radio BAYERN 3
CountryShare
Germany88.5%
Austria2.9%
Italy1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Radio BAYERN 3 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Radio BAYERN 3 fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K8.68×
02Baden-Württemberg~60K1.13×
03Thüringen~10K1.03×
04Sachsen~20K0.86×
05Hessen~20K0.85×
06Bremen~2K0.65×
07Saarland~3K0.55×
08Mecklenburg-Vorpommern~4K0.51×
09Brandenburg~6K0.50×
10Sachsen-Anhalt~5K0.49×
11Rheinland-Pfalz~9K0.44×
12Hamburg~4K0.42×
13Berlin~7K0.41×
14Niedersachsen~10K0.40×
15Schleswig-Holstein~5K0.37×
16Nordrhein-Westfalen~30K0.32×
Fig. 06

Affinity by region

Affinity by region — Radio BAYERN 3, Germany
0.32×1.00×8.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Radio BAYERN 3 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Radio BAYERN 3 audience
#·InterestCategoryAffinity×
01Christmas shoppingShopping8.08×
02DirndlFashion & Accessoires7.00×
03Antenne BayernMusic & Radio6.99×
04Bayerischer RundfunkMovies & TV6.73×
05Bauer sucht FrauMovies & TV5.38×
06Alles was zähltMovies & TV3.04×
07Let's Dance (German TV series)Movies & TV2.83×
08Radio broadcastingMusic & Radio2.65×
09Wetter.comHome & Garden2.24×
10Tyrol (state)Travel & Leisure2.23×
11TagesschauMovies & TV2.19×
12SportschauSports2.06×
13FOCUS OnlineNews2.04×
14TchiboShopping2.02×
15ZDFMovies & TV1.93×
16DeichmannShopping1.78×
17BildNews1.76×
18MunichTravel & Leisure1.73×
19Deutsche BahnCars & Mobility1.57×
20REWEShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Radio BAYERN 3 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Radio BAYERN 3 audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.01×
SpiritualityBALANCE1.31×
Pet OwnershipJOY1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Radio BAYERN 3 audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
TravellingTHRILL0.86×
Urban LifestyleOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Radio BAYERN 3 have in Germany?

Radio BAYERN 3 has an estimated audience of 385,651 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Radio BAYERN 3 fans?

61.5% of Radio BAYERN 3 fans are female, 38.5% are male, with an average age of 39.2 years.

03

Which brands do Radio BAYERN 3 fans like most?

Radio BAYERN 3 fans show strongest brand affinity for Bayerischer Rundfunk (6.73×), Bauer sucht Frau (5.38×), and Christmas shopping (8.08×) over the country average.

04

Where do Radio BAYERN 3 fans live in Germany?

Radio BAYERN 3 fans in Germany are most concentrated in Bayern (reach ~300K), Baden-Württemberg (reach ~60K), and Nordrhein-Westfalen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Radio BAYERN 3 fans also like?

Beyond Radio BAYERN 3 itself, the audience over-indexes on Bauer sucht Frau (5.38×), Christmas shopping (8.08×), Tagesschau (2.19×), and Antenne Bayern (6.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Radio BAYERN 3 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Radio BAYERN 3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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