Terrestrial television Audience in Germany
Terrestrial television has an estimated audience of 1,831,892 people in Germany. 41.7% are female, 58.3% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities: Medieval fantasy, Unique Gifts, Christmas Gift, Jeepney, Birthday Gifts.
The average Terrestrial television fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities include Medieval fantasy, Unique Gifts, Christmas Gift, with strongest over-indexing on Medieval fantasy (19.18× the country average). Demographically, the Terrestrial television audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Terrestrial television fans
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 41.2 |
| Estimated audience size | 1,831,892 |
Audience persona
The typical Terrestrial television fan in Germany is more male, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Medieval fantasy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 280,405 | 0.7× |
| Bayern | 219,732 | 0.75× |
| Sachsen | 212,645 | 2.37× |
| Baden-Württemberg | 159,348 | 0.64× |
| Niedersachsen | 136,360 | 0.77× |
| Hessen | 93,911 | 0.67× |
| Thüringen | 92,202 | 1.98× |
| Berlin | 75,750 | 0.92× |
| Sachsen-Anhalt | 73,473 | 1.55× |
| Brandenburg | 56,926 | 1× |
| Rheinland-Pfalz | 56,564 | 0.62× |
| Schleswig-Holstein | 48,916 | 0.74× |
| Mecklenburg-Vorpommern | 37,359 | 1.07× |
| Hamburg | 33,117 | 0.8× |
| Saarland | 14,554 | 0.65× |
| Bremen | 12,313 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Medieval fantasy | 19.18× | Literature |
| Unique Gifts | 1.99× | Shopping |
| Christmas Gift | 1.97× | Kids & Family |
| Jeepney | 20× | Cars & Mobility |
| Birthday Gifts | 1.88× | Kids & Family |
| Pillow | 1.65× | Home & Garden |
| Este, Veneto | 2.74× | Travel & Leisure |
| Humans (TV series) | 5.38× | Movies & TV |
| Corona (band) | 2.32× | Music & Radio |
| Snow White (Fables) | 1.9× | Literature |
| Captain Fantastic (film) | 7.05× | Movies & TV |
| Video izle | 2.62× | |
| The Journey (1959 film) | 11.28× | Movies & TV |
| Gudrun Sjödén | 2.38× | Fashion & Accessoires |
| Esra Erol | 4.27× | Movies & TV |
| Škoda Kodiaq | 1.51× | Cars & Mobility |
| Home Delivery | 1.97× | Food & Beverages |
| Buying and Selling | 20× | Home & Garden |
| Samanyolu Haber | 2.82× | Movies & TV |
| Buying a House | 3.82× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.47 |
| Need for Security | CONSERVATISM | 1.28 |
| Spirituality | BALANCE | 1.25 |
| Community Orientation | OPEN | 1.23 |
| Indulgence | JOY | 1.23 |
| Early Adopter Mentality | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.3% |
| India | 4.9% |
| Mexico | 3.8% |
See Terrestrial television audiences in other countries
- Terrestrial television — United States
- Terrestrial television — United Kingdom
- Terrestrial television — France
- Terrestrial television — Italy
- Terrestrial television — Spain
- Terrestrial television — Brazil
- Terrestrial television — Japan
- Terrestrial television — South Korea
- Terrestrial television — India
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Terrestrial television have in Germany?
Terrestrial television has an estimated audience of 1,831,892 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Terrestrial television fans?
41.7% of Terrestrial television fans are female, 58.3% are male, with an average age of 41.2 years.
Which brands do Terrestrial television fans like most?
Terrestrial television fans show strongest brand affinity for Medieval fantasy (19.18×), Unique Gifts (1.99×), and Christmas Gift (1.97×) over the country average.
Where do Terrestrial television fans live in Germany?
Terrestrial television fans in Germany are most concentrated in Nordrhein-Westfalen (reach 280,405), Bayern (reach 219,732), and Sachsen (reach 212,645). These three regions account for the largest share of the active audience.
What other brands do Terrestrial television fans also like?
Beyond Terrestrial television itself, the audience over-indexes on Unique Gifts (1.99×), Christmas Gift (1.97×), Jeepney (20×), and Birthday Gifts (1.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Terrestrial television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.