Terrestrial television Audience in United States

Terrestrial television logo

Terrestrial television has an estimated audience of 26,708,312 people in United States. 55.3% are female, 44.7% are male, average age 41.8. Top regions: California, New York, Texas. Top brand affinities: Goop, Wok, headspace, Governor of Michigan, Grace Slick.

The average Terrestrial television fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Goop, Wok, headspace, with strongest over-indexing on Goop (10.83× the country average). Demographically, the Terrestrial television audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Terrestrial television fans

Demographic split for Terrestrial television audience in United States
MetricValue
Female55.3%
Male44.7%
Average age41.8
Estimated audience size26,708,312

Audience persona

The typical Terrestrial television fan in United States is more female, around 41.8 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Terrestrial television in United States
RegionReachAffinity
California845,7350.29×
New York603,7260.4×
Texas466,6450.2×
Florida413,0170.23×
Pennsylvania309,1540.34×
Mississippi307,3401.4×
Louisiana273,2630.79×
Arkansas273,0361.24×
Oklahoma267,0170.9×
Kentucky262,7860.78×
Illinois257,7490.29×
Alabama254,3650.68×
West Virginia253,7232.04×
Tennessee242,3280.45×
South Carolina240,5940.6×
North Carolina236,1370.29×
Ohio235,1790.29×
Indiana234,4180.48×
Kansas234,3551.11×
Idaho234,3001.75×
Michigan234,1180.34×
Missouri227,0260.53×
Hawaii223,8211.95×
Iowa222,4841.01×
Georgia216,2050.26×
Wisconsin214,9580.53×
New Jersey212,8100.31×
North Dakota212,1233.87×
New Hampshire209,0581.99×
Arizona207,0110.38×
Nebraska204,7131.53×
Connecticut204,4020.76×
New Mexico203,6451.52×
Nevada202,9860.79×
Rhode Island201,8702.37×
Maine201,7492.11×
Oregon200,3950.65×
Utah199,1980.83×
Vermont198,5514.23×
Virginia197,9100.3×
Maryland196,9160.43×
Minnesota192,0570.5×
Massachusetts190,0860.36×
Washington185,5560.35×
Colorado185,0390.44×
Delaware180,7812.45×
Washington, District of Columbia130,5301.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Terrestrial television audience
BrandAffinityCategory
Goop10.83×Internet & Social Media
Wok12.85×Food & Beverages
headspace15.5×Health
Governor of Michigan12.26×Politics & Society
Grace Slick12.08×Music & Radio
Google Home8.78×Technology & Electronics
Grinch5.37×Movies & TV
Cherish (group)12.81×Music & Radio
Vocal harmony5.27×Music & Radio
Hibachi9.02×Food & Beverages
Nationality2.13×Politics & Society
Hipster9.21×Politics & Society
TV Fanatic9.85×Movies & TV
Cryptic crossword14.14×Technology & Electronics
Guitarist (magazine)10.44×Music & Radio
El Paso County, Colorado11.7×Travel & Leisure
Whataburger1.51×Food & Beverages
Fairy godmother6.38×Literature
Progressive rock1.79×Music & Radio
Kikar HaShabbat13.94×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Terrestrial television audience
TraitClusterScore
Risk AppetiteTHRILL2.53
Luxury OrientationPREMIUM1.45
Quality AwarenessPREMIUM1.26
Need for SecurityCONSERVATISM1.2
Urban LifestyleOPEN1.14
IndividualismJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Terrestrial television
CountryShare
United States28.3%
India4.9%
Mexico3.8%

See Terrestrial television audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Terrestrial television have in United States?

Terrestrial television has an estimated audience of 26,708,312 people in United States, concentrated in California and New York.

What is the gender split and age of Terrestrial television fans?

55.3% of Terrestrial television fans are female, 44.7% are male, with an average age of 41.8 years.

Which brands do Terrestrial television fans like most?

Terrestrial television fans show strongest brand affinity for Goop (10.83×), Wok (12.85×), and headspace (15.5×) over the country average.

Where do Terrestrial television fans live in United States?

Terrestrial television fans in United States are most concentrated in California (reach 845,735), New York (reach 603,726), and Texas (reach 466,645). These three regions account for the largest share of the active audience.

What other brands do Terrestrial television fans also like?

Beyond Terrestrial television itself, the audience over-indexes on Wok (12.85×), headspace (15.5×), Governor of Michigan (12.26×), and Grace Slick (12.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Terrestrial television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.