Rascasse Audience Intelligence

Terrestrial television Audience in United States

A data profile of the people who buy, follow and care about Terrestrial television in United States — modelled from more than twelve digital signal sources. Terrestrial television has an estimated audience of 26,708,312 people in United States.

#761among Topic in United States#54in Technology & Electronics

The average Terrestrial television fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Genetics, Radio, with strongest over-indexing on Real property (1.95× the country average).

Demographically, the Terrestrial television audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Terrestrial television fan in United States is more female, around 41.8 years old, with strong Need for Security tendencies and a notable affinity for Real property.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Terrestrial television profile in United States.

Audience size
26.7M
in United States
Gender
55.3%♀
44.7% male
Age
41.8
average years
Country rank
#1108
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Terrestrial television fans

55.3% are female, 44.7% are male, average age 41.8.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Terrestrial television audience in United States
MetricValue
Female55.3%
Male44.7%
Average age41.8
Estimated audience size26,708,312
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Terrestrial television audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3921%
40-4924%
50+24%
Fig. 04

Worldwide distribution

28.3%

of the worldwide Terrestrial television audience comes from United States.

Worldwide audience distribution share by country for Terrestrial television
CountryShare
United States28.3%
India4.9%
Mexico3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Terrestrial television audience in United States is strongest.

Fig. 05

Top regions by affinity

Terrestrial television fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~80K1.37×
02Vermont~60K1.36×
03Delaware~90K1.26×
04Maine~100K1.25×
05Rhode Island~100K1.20×
06Washington, District of Columbia~90K1.18×
07Hawaii~100K1.16×
08West Virginia~100K1.12×
09New Hampshire~100K1.12×
10Idaho~100K1.11×
11Nebraska~100K1.09×
12New Mexico~100K1.08×
13Mississippi~200K1.05×
14South Dakota~60K1.05×
15Alaska~60K1.04×
16Arkansas~200K1.02×
17Kansas~200K1.01×
18Montana~80K1.01×
19Utah~200K0.99×
20Iowa~200K0.99×
21Oklahoma~300K0.98×
22Nevada~300K0.98×
23Kentucky~300K0.97×
24Connecticut~300K0.97×
25Alabama~400K0.96×
26Louisiana~300K0.96×
27Oregon~300K0.95×
28South Carolina~400K0.94×
29Missouri~400K0.92×
30Wisconsin~400K0.92×
31Tennessee~500K0.91×
32Indiana~400K0.91×
33Minnesota~300K0.91×
34Maryland~400K0.90×
35Colorado~400K0.90×
36Arizona~500K0.89×
37Massachusetts~500K0.89×
38Washington~500K0.88×
39Michigan~600K0.87×
40New Jersey~600K0.87×
41Virginia~600K0.87×
42Georgia~700K0.86×
43Ohio~700K0.86×
44North Carolina~700K0.86×
45Pennsylvania~800K0.84×
46Illinois~700K0.83×
47Florida~1.5M0.77×
48New York~1M0.77×
49Texas~1.5M0.73×
50California~2M0.67×
Fig. 06

Affinity by region

Affinity by region — Terrestrial television, United States
0.67×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Terrestrial television audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Terrestrial television audience
#·InterestCategoryAffinity×
01Web serverTechnology & Electronics2.78×
02Western UnionBusiness & Career2.31×
03New York PostNews2.05×
04Real propertyHome & Garden1.95×
05Drudge ReportSports1.89×
06Diane KeatonMovies & TV1.85×
07Breakfast televisionMovies & TV1.81×
08Spanish languagePolitics & Society1.75×
09CBS NewsMovies & TV1.75×
10Public transportCars & Mobility1.74×
11GeneticsKids & Family1.69×
12TicketmasterTravel & Leisure1.67×
13DentistryBusiness & Career1.64×
14Ace HardwareHome & Garden1.63×
15Online newspaperNews1.63×
16NASDAQBusiness & Career1.58×
17LinuxTechnology & Electronics1.55×
18Detroit TigersSports1.55×
19RadioTechnology & Electronics1.52×
20Catholic ChurchPolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Terrestrial television audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Terrestrial television audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.33×
PatriotismCONSERVATISM1.30×
Quality AwarenessPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Terrestrial television audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.66×
MindfulnessBALANCE0.69×
Luxury OrientationPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Terrestrial television have in United States?

Terrestrial television has an estimated audience of 26,708,312 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Terrestrial television fans?

55.3% of Terrestrial television fans are female, 44.7% are male, with an average age of 41.8 years.

03

Which brands do Terrestrial television fans like most?

Terrestrial television fans show strongest brand affinity for Real property (1.95×), Genetics (1.69×), and Radio (1.52×) over the country average.

04

Where do Terrestrial television fans live in United States?

Terrestrial television fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Terrestrial television fans also like?

Beyond Terrestrial television itself, the audience over-indexes on Genetics (1.69×), Radio (1.52×), Web server (2.78×), and Ticketmaster (1.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Terrestrial television audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Terrestrial television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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