A data profile of the people who buy, follow and care about Terrestrial television in India — modelled from more than twelve digital signal sources. Terrestrial television has an estimated audience of 4,587,710 people in India.
Terrestrial television has an estimated audience of 4,587,710 people in India. 22.0% are female, 78.0% are male, average age 33.1. Top brand affinities: Radio, Videography, Real property, Jim Carrey, Internet celebrity.
Top brand affinities include Radio, Videography, Real property, with strongest over-indexing on Radio (2.16× the country average).
Demographically, the Terrestrial television audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Terrestrial television fan in India is more male, around 33.1 years old, with strong Quality Awareness tendencies and a notable affinity for Radio.
The key figures that characterise the Terrestrial television profile in India.
22.0% are female, 78.0% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 22.0% |
| Male | 78.0% |
| Average age | 33.1 |
| Estimated audience size | 4,587,710 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Terrestrial television audience comes from India.
| Country | Share |
|---|---|
| United States | 28.3% |
| India | 4.9% |
| Mexico | 3.8% |
The strongest cross-interests of the Terrestrial television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SEMrush | Internet & Social Media | 5.47× | ||
| 02 | Jim Carrey | Movies & TV | 5.36× | ||
| 03 | Alibaba.com | Shopping | 5.16× | ||
| 04 | Lena Headey | Movies & TV | 4.67× | ||
| 05 | Zootopia | Movies & TV | 4.55× | ||
| 06 | Pirates of the Caribbean (film series) | Movies & TV | 4.08× | ||
| 07 | Roman Reigns | Sports | 3.58× | ||
| 08 | Videography | Internet & Social Media | 3.02× | ||
| 09 | Real property | Home & Garden | 2.89× | ||
| 10 | Google News | News | 2.82× | ||
| 11 | Breakfast television | Movies & TV | 2.59× | ||
| 12 | Radio | Technology & Electronics | 2.16× | ||
| 13 | OnePlus | Technology & Electronics | 1.93× | ||
| 14 | Handball | Sports | 1.93× | ||
| 15 | Activism | Politics & Society | 1.90× | ||
| 16 | Internet celebrity | Internet & Social Media | 1.80× | ||
| 17 | Buddhism | Health | 1.79× | ||
| 18 | Innovation | Business & Career | 1.67× | ||
| 19 | Wedding invitation | Home & Garden | 1.52× | ||
| 20 | Earring | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.59× | |
| Convenience Orientation | PREMIUM | 1.56× | |
| Indulgence | JOY | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.59× | |
| Mindfulness | BALANCE | 0.68× | |
| Design Affinity | PREMIUM | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Terrestrial television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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