A data profile of the people who buy, follow and care about Terrestrial television in Spain — modelled from more than twelve digital signal sources. Terrestrial television has an estimated audience of 2,121,604 people in Spain.
Terrestrial television has an estimated audience of 2,121,604 people in Spain. 53.0% are female, 47.0% are male, average age 45.1. Top brand affinities: Catherine Zeta-Jones, OK!, Rayo Vallecano, Badoo, Breaking news.
Top brand affinities include Catherine Zeta-Jones, OK!, Rayo Vallecano, with strongest over-indexing on Catherine Zeta-Jones (9.66× the country average).
Demographically, the Terrestrial television audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical Terrestrial television fan in Spain is balanced, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Catherine Zeta-Jones.
The key figures that characterise the Terrestrial television profile in Spain.
53.0% are female, 47.0% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 45.1 |
| Estimated audience size | 2,121,604 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Terrestrial television audience comes from Spain.
| Country | Share |
|---|---|
| United States | 28.3% |
| India | 4.9% |
| Mexico | 3.8% |
The strongest cross-interests of the Terrestrial television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OK! | News | 10.91× | ||
| 02 | Cigna | Business & Career | 10.91× | ||
| 03 | Malcolm in the Middle | Movies & TV | 9.71× | ||
| 04 | Catherine Zeta-Jones | Movies & TV | 9.66× | ||
| 05 | Colin Farrell | Movies & TV | 8.98× | ||
| 06 | New Testament | Politics & Society | 6.19× | ||
| 07 | Rayo Vallecano | Travel & Leisure | 4.73× | ||
| 08 | Satire | Literature | 4.50× | ||
| 09 | Political science | Business & Career | 3.15× | ||
| 10 | Breaking news | Movies & TV | 2.98× | ||
| 11 | Dentistry | Business & Career | 2.94× | ||
| 12 | Badoo | Internet & Social Media | 2.78× | ||
| 13 | Public transport | Cars & Mobility | 2.60× | ||
| 14 | Volunteering | Politics & Society | 2.49× | ||
| 15 | Genetics | Kids & Family | 2.31× | ||
| 16 | Michael Jackson | Music & Radio | 2.25× | ||
| 17 | Radio | Technology & Electronics | 2.20× | ||
| 18 | Real property | Home & Garden | 2.00× | ||
| 19 | Religion | Business & Career | 1.64× | ||
| 20 | Aldi | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.27× | |
| Spirituality | BALANCE | 1.74× | |
| Individualism | JOY | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.68× | |
| Healthy Lifestyle | BALANCE | 0.72× | |
| DIY Mentality | THRILL | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Terrestrial television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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