Deutsche Welle Audience in United States

Deutsche Welle logo

Deutsche Welle has an estimated audience of 382,004 people in United States. 63.4% are female, 36.6% are male, average age 42.9. Top regions: California, Texas, New York. Top brand affinities: Kabul, BBC iPlayer, CBBC (TV channel), ABC Television, Iranian languages.

The average Deutsche Welle fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kabul, BBC iPlayer, CBBC (TV channel), with strongest over-indexing on Kabul (54.84× the country average). Demographically, the Deutsche Welle audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Radio Station

Demographics of Deutsche Welle fans

Demographic split for Deutsche Welle audience in United States
MetricValue
Female63.4%
Male36.6%
Average age42.9
Estimated audience size382,004

Audience persona

The typical Deutsche Welle fan in United States is more female, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Kabul.

Top regions in United States

Top regions ranked by reach for Deutsche Welle in United States
RegionReachAffinity
California52,6531.25×
Texas31,6850.96×
New York26,8631.26×
Florida26,0321.01×
Illinois15,3481.21×
Virginia13,6111.46×
Pennsylvania13,3291.04×
Ohio12,4621.06×
Michigan12,2041.22×
Georgia11,8071×
North Carolina10,8870.95×
Washington9,7871.28×
Massachusetts9,3171.24×
New Jersey9,2630.95×
Arizona8,1021.04×
Maryland7,9271.21×
Colorado6,9661.16×
Tennessee6,2330.81×
Minnesota6,0141.1×
Indiana5,7150.82×
Oregon5,7141.31×
Wisconsin5,5290.96×
Missouri5,0520.82×
South Carolina4,8160.84×
Louisiana4,2020.85×
Kentucky4,0650.85×
Alabama4,0490.76×
Connecticut3,5200.92×
Nevada3,3900.92×
Oklahoma3,3340.79×
Utah3,0150.88×
Iowa2,7240.87×
Mississippi2,5320.8×
Kansas2,4630.82×
Washington, District of Columbia2,4332.12×
Arkansas2,1780.69×
New Mexico1,9961.04×
Nebraska1,6830.88×
Maine1,6691.22×
Hawaii1,5890.97×
New Hampshire1,5431.03×
Idaho1,5240.8×
West Virginia1,3710.77×
North Dakota9881.26×
Delaware9370.89×
Alaska9151.12×
Rhode Island9100.75×
South Dakota8040.91×
Montana7610.72×
Vermont5700.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Deutsche Welle audience
BrandAffinityCategory
Kabul54.84×Travel & Leisure
BBC iPlayer40×Movies & TV
CBBC (TV channel)48.7×Movies & TV
ABC Television24.62×Movies & TV
Iranian languages32.35×Politics & Society
CBeebies42.94×Movies & TV
HBO (Asia)19.63×Movies & TV
The National (CBC)39.8×Movies & TV
Public broadcasting9.23×Movies & TV
Radio Farda62.86×Music & Radio
Shohreh Aghdashloo37.5×Movies & TV
Wikipedia4.3×Internet & Social Media
Science2.77×Business & Career
Ponyo18.09×Movies & TV
Jonathan Ross18.57×Movies & TV
Channel 410×Movies & TV
Current events2.21×Arts & Culture
Online newspaper4.44×News
DStv23.08×Movies & TV
Motherhood2.45×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Deutsche Welle audience
TraitClusterScore
PatriotismCONSERVATISM2.5
SpiritualityBALANCE1.79
Need for SecurityCONSERVATISM1.77
Urban LifestyleOPEN1.76
Risk AppetiteTHRILL1.46
TravellingTHRILL1.46

Worldwide distribution

Worldwide audience distribution share by country for Deutsche Welle
CountryShare
China18.3%
Germany11.7%
United States7.7%

See Deutsche Welle audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Deutsche Welle have in United States?

Deutsche Welle has an estimated audience of 382,004 people in United States, concentrated in California and Texas.

What is the gender split and age of Deutsche Welle fans?

63.4% of Deutsche Welle fans are female, 36.6% are male, with an average age of 42.9 years.

Which brands do Deutsche Welle fans like most?

Deutsche Welle fans show strongest brand affinity for Kabul (54.84×), BBC iPlayer (40×), and CBBC (TV channel) (48.7×) over the country average.

Where do Deutsche Welle fans live in United States?

Deutsche Welle fans in United States are most concentrated in California (reach 52,653), Texas (reach 31,685), and New York (reach 26,863). These three regions account for the largest share of the active audience.

What other brands do Deutsche Welle fans also like?

Beyond Deutsche Welle itself, the audience over-indexes on BBC iPlayer (40×), CBBC (TV channel) (48.7×), ABC Television (24.62×), and Iranian languages (32.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Deutsche Welle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.