Rascasse Audience Intelligence

Casamundo Target Market in Germany

A data profile of the people who buy, follow and care about Casamundo in Germany — modelled from more than twelve digital signal sources. Casamundo has an estimated audience of 859,916 people in Germany.

#971among Brand in Germany#591in Travel & Leisure

The average Casamundo fan in Germany is 45.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Vacations, Expedia, with strongest over-indexing on Nature (2.62× the country average).

Demographically, the Casamundo audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Casamundo fan in Germany is more female, around 45.9 years old, with strong Quality Awareness tendencies and a notable affinity for Nature.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Casamundo profile in Germany.

Audience size
860K
in Germany
Gender
68.8%♀
31.2% male
Age
45.9
average years
Country rank
#7425
Brand in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Casamundo

68.8% are female, 31.2% are male, average age 45.9.

Fig. 02

Gender split

68.8%
Female
31.2%
Male
Demographic split for Casamundo audience in Germany
MetricValue
Female68.8%
Male31.2%
Average age45.9
Estimated audience size859,916
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Casamundo audience in Germany
Age bracketShare%
16-192%
20-2911%
30-3926%
40-4938%
50+23%
Fig. 04

Worldwide distribution

67.3%

of the worldwide Casamundo audience comes from Germany.

Worldwide audience distribution share by country for Casamundo
CountryShare
Germany67.3%
Poland9.6%
Netherlands6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Casamundo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Casamundo customers by region in Germany
#RegionReachAffinity×
01Thüringen~30K1.51×
02Sachsen~50K1.23×
03Sachsen-Anhalt~30K1.20×
04Baden-Württemberg~100K1.17×
05Bayern~100K1.08×
06Mecklenburg-Vorpommern~20K1.08×
07Rheinland-Pfalz~50K1.07×
08Brandenburg~30K1.05×
09Saarland~10K1.05×
10Nordrhein-Westfalen~200K0.98×
11Niedersachsen~80K0.93×
12Schleswig-Holstein~30K0.89×
13Hessen~60K0.85×
14Bremen~5K0.73×
15Hamburg~10K0.65×
16Berlin~20K0.59×
Fig. 06

Affinity by region

Affinity by region — Casamundo, Germany
0.59×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Casamundo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Casamundo audience
#·InterestCategoryAffinity×
01Holiday InnTravel & Leisure11.22×
02VuelingTravel & Leisure7.81×
03Mila KunisMovies & TV6.51×
04Kelly OsbourneMusic & Radio5.23×
05ExpediaTravel & Leisure4.90×
06NordseeFood & Beverages4.24×
07TrivagoTravel & Leisure3.61×
08HolidayCheckTravel & Leisure3.48×
09Garden furnitureHome & Garden3.32×
10EssoCars & Mobility2.79×
11VacationsTravel & Leisure2.71×
12NatureHome & Garden2.62×
13EurowingsTravel & Leisure2.39×
14CHECK24Business & Career2.35×
15Müller (company)Food & Beverages1.95×
16KauflandShopping1.86×
17FamilyKids & Family1.75×
18TagesschauMovies & TV1.71×
19REWEShopping1.59×
20Obi (store)Shopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Casamundo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Casamundo audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.93×
Convenience OrientationPREMIUM1.54×
TravellingTHRILL1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Casamundo audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.81×
Social Media UsageJOY0.83×
Early Adopter MentalityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Casamundo's target market in Germany?

Casamundo's target market in Germany covers an estimated 859,916 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Casamundo customers?

68.8% of the Casamundo audience are female, 31.2% are male, with an average age of 45.9 years.

03

Which brands do Casamundo fans like most?

Casamundo fans show strongest brand affinity for Nature (2.62×), Vacations (2.71×), and Expedia (4.9×) over the country average.

04

Where do Casamundo fans live in Germany?

Casamundo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Casamundo fans also like?

Beyond Casamundo itself, the audience over-indexes on Vacations (2.71×), Expedia (4.9×), Holiday Inn (11.22×), and Trivago (3.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Casamundo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Casamundo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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