Casamundo Audience in Germany
Casamundo has an estimated audience of 832,280 people in Germany. 65.7% are female, 34.3% are male, average age 45.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vacation rental, HolidayCheck, Secret Escapes, Obi (store), Kelly Osbourne.
The average Casamundo fan in Germany is 45.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vacation rental, HolidayCheck, Secret Escapes, with strongest over-indexing on Vacation rental (6× the country average). Demographically, the Casamundo audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand
Demographics of Casamundo fans
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 45.7 |
| Estimated audience size | 832,280 |
Audience persona
The typical Casamundo fan in Germany is more female, around 45.7 years old, with strong Design Affinity tendencies and a notable affinity for Vacation rental.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 184,387 | 1.01× |
| Bayern | 149,695 | 1.12× |
| Baden-Württemberg | 137,015 | 1.21× |
| Niedersachsen | 74,890 | 0.93× |
| Hessen | 54,676 | 0.86× |
| Sachsen | 51,379 | 1.26× |
| Rheinland-Pfalz | 45,379 | 1.09× |
| Thüringen | 32,188 | 1.52× |
| Brandenburg | 26,917 | 1.04× |
| Schleswig-Holstein | 26,570 | 0.89× |
| Sachsen-Anhalt | 25,741 | 1.19× |
| Berlin | 22,061 | 0.59× |
| Mecklenburg-Vorpommern | 16,699 | 1.05× |
| Hamburg | 11,636 | 0.62× |
| Saarland | 10,210 | 1× |
| Bremen | 4,427 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vacation rental | 6× | Travel & Leisure |
| HolidayCheck | 3.63× | Travel & Leisure |
| Secret Escapes | 5.28× | Travel & Leisure |
| Obi (store) | 1.96× | Shopping |
| Kelly Osbourne | 6.41× | Music & Radio |
| Trivago | 3.67× | Travel & Leisure |
| Holiday Inn | 10.81× | Travel & Leisure |
| Hygiene | 2.85× | Beauty & Wellness |
| Vacations | 2.29× | Travel & Leisure |
| Western Union | 3.35× | Business & Career |
| Airbnb | 1.94× | Travel & Leisure |
| Family | 1.59× | Kids & Family |
| Self care | 2.69× | Health |
| Tchibo | 2.36× | Shopping |
| Walking | 3.36× | Sports |
| Stuttgart | 2.37× | Travel & Leisure |
| Vueling | 7.18× | Travel & Leisure |
| Garden furniture | 2.99× | Home & Garden |
| Ryanair | 1.82× | Travel & Leisure |
| Mila Kunis | 5.97× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.56 |
| Quality Awareness | PREMIUM | 1.49 |
| DIY Mentality | THRILL | 1.39 |
| Indulgence | JOY | 1.38 |
| Travelling | THRILL | 1.36 |
| Family Orientation | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 67.5% |
| Poland | 9.8% |
| Netherlands | 6.5% |
See Casamundo audiences in other countries
More Travel & Leisure audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Casamundo have in Germany?
Casamundo has an estimated audience of 832,280 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Casamundo fans?
65.7% of Casamundo fans are female, 34.3% are male, with an average age of 45.7 years.
Which brands do Casamundo fans like most?
Casamundo fans show strongest brand affinity for Vacation rental (6×), HolidayCheck (3.63×), and Secret Escapes (5.28×) over the country average.
Where do Casamundo fans live in Germany?
Casamundo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 184,387), Bayern (reach 149,695), and Baden-Württemberg (reach 137,015). These three regions account for the largest share of the active audience.
What other brands do Casamundo fans also like?
Beyond Casamundo itself, the audience over-indexes on HolidayCheck (3.63×), Secret Escapes (5.28×), Obi (store) (1.96×), and Kelly Osbourne (6.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Casamundo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.