Finca Audience in Germany
Finca has an estimated audience of 415,873 people in Germany. 58.7% are female, 41.3% are male, average age 46.1. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: JACK & JONES, Real property, Mila Kunis, Satire, German television comedy.
The average Finca fan in Germany is 46.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include JACK & JONES, Real property, Mila Kunis, with strongest over-indexing on JACK & JONES (72.86× the country average). Demographically, the Finca audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Sports Activity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type
Demographics of Finca fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 46.1 |
| Estimated audience size | 415,873 |
Audience persona
The typical Finca fan in Germany is more female, around 46.1 years old, with strong Sports Activity tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 138,217 | 1.52× |
| Bayern | 66,332 | 0.99× |
| Niedersachsen | 55,055 | 1.36× |
| Hessen | 34,193 | 1.08× |
| Baden-Württemberg | 31,818 | 0.56× |
| Berlin | 21,658 | 1.16× |
| Rheinland-Pfalz | 21,386 | 1.03× |
| Sachsen | 18,844 | 0.92× |
| Schleswig-Holstein | 15,890 | 1.06× |
| Hamburg | 12,674 | 1.35× |
| Brandenburg | 12,527 | 0.97× |
| Thüringen | 8,059 | 0.76× |
| Sachsen-Anhalt | 7,757 | 0.72× |
| Mecklenburg-Vorpommern | 5,768 | 0.73× |
| Saarland | 4,603 | 0.9× |
| Bremen | 3,126 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 72.86× | Fashion & Accessoires |
| Real property | 9.27× | Home & Garden |
| Mila Kunis | 15.38× | Movies & TV |
| Satire | 7.72× | Literature |
| German television comedy | 7.73× | Movies & TV |
| Holiday Inn | 13.97× | Travel & Leisure |
| Allgäu | 6.62× | Travel & Leisure |
| Western Union | 4.57× | Business & Career |
| TUI | 3.73× | Travel & Leisure |
| Boris Becker | 5.66× | Sports |
| Majorca | 5.59× | Travel & Leisure |
| Pets | 1.73× | Pets & Animals |
| Pandora | 4.85× | Fashion & Accessoires |
| Social shopping | 6.1× | Shopping |
| Safari (web browser) | 7.92× | Technology & Electronics |
| Trivago | 3.52× | Travel & Leisure |
| Cindy Crawford | 11.66× | Fashion & Accessoires |
| Phoebe Tonkin | 12.96× | Movies & TV |
| Automobiles | 1.74× | Cars & Mobility |
| Sonnenklar.TV | 4.14× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.74 |
| Design Affinity | PREMIUM | 1.66 |
| Quality Awareness | PREMIUM | 1.6 |
| Travelling | THRILL | 1.53 |
| Pet Ownership | JOY | 1.51 |
| Indulgence | JOY | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 27.4% |
| Spain | 19.6% |
| Colombia | 12.8% |
See Finca audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does Finca have in Germany?
Finca has an estimated audience of 415,873 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Finca fans?
58.7% of Finca fans are female, 41.3% are male, with an average age of 46.1 years.
Which brands do Finca fans like most?
Finca fans show strongest brand affinity for JACK & JONES (72.86×), Real property (9.27×), and Mila Kunis (15.38×) over the country average.
Where do Finca fans live in Germany?
Finca fans in Germany are most concentrated in Nordrhein-Westfalen (reach 138,217), Bayern (reach 66,332), and Niedersachsen (reach 55,055). These three regions account for the largest share of the active audience.
What other brands do Finca fans also like?
Beyond Finca itself, the audience over-indexes on Real property (9.27×), Mila Kunis (15.38×), Satire (7.72×), and German television comedy (7.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Finca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.