Finca Audience in Germany
A data profile of the people who buy, follow and care about Finca in Germany — modelled from more than twelve digital signal sources. Finca has an estimated audience of 415,873 people in Germany.
The average Finca fan in Germany is 46.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Mila Kunis, Boris Becker, Real property, with strongest over-indexing on Mila Kunis (15.38× the country average).
Demographically, the Finca audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Travelling, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Finca fan in Germany is more female, around 46.1 years old, with strong Travelling tendencies and a notable affinity for Mila Kunis.
At a glance
The key figures that characterise the Finca profile in Germany.
Search interest · 12-month trend
Demographics of Finca fans
58.7% are female, 41.3% are male, average age 46.1.
Gender split
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 46.1 |
| Estimated audience size | 415,873 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 22% | |
| 40-49 | 32% | |
| 50+ | 30% |
Geography
Where the Finca audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~100K | 1.46× | |
| 02 | Niedersachsen | ~50K | 1.31× | |
| 03 | Hamburg | ~10K | 1.31× | |
| 04 | Berlin | ~20K | 1.10× | |
| 05 | Hessen | ~30K | 1.07× | |
| 06 | Rheinland-Pfalz | ~20K | 1.04× | |
| 07 | Schleswig-Holstein | ~20K | 1.03× | |
| 08 | Bayern | ~70K | 1.00× | |
| 09 | Sachsen | ~20K | 0.95× | |
| 10 | Brandenburg | ~10K | 0.95× | |
| 11 | Bremen | ~3K | 0.93× | |
| 12 | Saarland | ~5K | 0.91× | |
| 13 | Thüringen | ~9K | 0.84× | |
| 14 | Mecklenburg-Vorpommern | ~6K | 0.80× | |
| 15 | Sachsen-Anhalt | ~8K | 0.78× | |
| 16 | Baden-Württemberg | ~40K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Finca audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mila Kunis | Movies & TV | 15.38× | ||
| 02 | Holiday Inn | Travel & Leisure | 15.38× | ||
| 03 | Cindy Crawford | Fashion & Accessoires | 10.40× | ||
| 04 | Adriatic Sea | Travel & Leisure | 10.11× | ||
| 05 | Marie Curie | Business & Career | 9.04× | ||
| 06 | Gran Canaria | Travel & Leisure | 8.91× | ||
| 07 | Boris Becker | Sports | 8.24× | ||
| 08 | Real property | Home & Garden | 6.46× | ||
| 09 | Allgäu | Travel & Leisure | 4.42× | ||
| 10 | Sonnenklar.TV | Travel & Leisure | 4.36× | ||
| 11 | Trivago | Travel & Leisure | 3.68× | ||
| 12 | Travel website | Travel & Leisure | 3.26× | ||
| 13 | Alexander Zverev | Sports | 2.69× | ||
| 14 | Transfermarkt | Sports | 2.46× | ||
| 15 | Nature | Home & Garden | 2.43× | ||
| 16 | Vacations | Travel & Leisure | 2.38× | ||
| 17 | Eurowings | Travel & Leisure | 2.25× | ||
| 18 | Family | Kids & Family | 2.00× | ||
| 19 | Tagesschau | Movies & TV | 1.94× | ||
| 20 | Müller (company) | Food & Beverages | 1.81× |
Personality of the Finca audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.88× | |
| Quality Awareness | PREMIUM | 1.81× | |
| Design Affinity | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.82× | |
| Price Sensitivity | PREMIUM | 0.88× | |
| Creativity | OPEN | 0.90× |
Frequently asked questions
How many fans does Finca have in Germany?
Finca has an estimated audience of 415,873 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Finca fans?
58.7% of Finca fans are female, 41.3% are male, with an average age of 46.1 years.
Which brands do Finca fans like most?
Finca fans show strongest brand affinity for Mila Kunis (15.38×), Boris Becker (8.24×), and Real property (6.46×) over the country average.
Where do Finca fans live in Germany?
Finca fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Niedersachsen (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Finca fans also like?
Beyond Finca itself, the audience over-indexes on Boris Becker (8.24×), Real property (6.46×), Holiday Inn (15.38×), and Nature (2.43×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
See Finca audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Finca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.