Finca Audience in United States
Finca has an estimated audience of 438,649 people in United States. 46.5% are female, 53.5% are male, average age 40.2. Top regions: California, Utah, Florida. Top brand affinities: Nationality, Mathcore, Minnesota, Google Home, Panama.
The average Finca fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Utah, Florida. Top brand affinities include Nationality, Mathcore, Minnesota, with strongest over-indexing on Nationality (7.91× the country average). Demographically, the Finca audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type
Demographics of Finca fans
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 40.2 |
| Estimated audience size | 438,649 |
Audience persona
The typical Finca fan in United States is balanced, around 40.2 years old, with strong Spirituality tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 144,149 | 2.99× |
| Utah | 52,866 | 13.46× |
| Florida | 40,934 | 1.38× |
| Texas | 34,039 | 0.9× |
| New York | 23,178 | 0.95× |
| Georgia | 13,857 | 1.03× |
| New Jersey | 10,275 | 0.92× |
| Illinois | 9,686 | 0.66× |
| Virginia | 9,023 | 0.84× |
| North Carolina | 8,089 | 0.61× |
| Massachusetts | 7,933 | 0.92× |
| Hawaii | 7,739 | 4.1× |
| Wisconsin | 7,693 | 1.17× |
| Pennsylvania | 7,581 | 0.51× |
| Washington | 6,334 | 0.72× |
| Colorado | 6,113 | 0.88× |
| Maryland | 6,072 | 0.81× |
| Arizona | 5,768 | 0.64× |
| Ohio | 5,188 | 0.38× |
| Michigan | 4,950 | 0.43× |
| Oregon | 3,862 | 0.77× |
| Tennessee | 3,683 | 0.42× |
| Indiana | 3,562 | 0.44× |
| Minnesota | 3,469 | 0.55× |
| Connecticut | 3,444 | 0.78× |
| Missouri | 2,975 | 0.42× |
| South Carolina | 2,967 | 0.45× |
| Nevada | 2,526 | 0.6× |
| Kentucky | 2,257 | 0.41× |
| Washington, District of Columbia | 2,257 | 1.71× |
| New Mexico | 2,130 | 0.97× |
| Oklahoma | 2,117 | 0.43× |
| Alabama | 2,101 | 0.34× |
| Louisiana | 1,986 | 0.35× |
| Iowa | 1,740 | 0.48× |
| Kansas | 1,626 | 0.47× |
| Arkansas | 1,503 | 0.42× |
| New Hampshire | 1,128 | 0.65× |
| Idaho | 1,109 | 0.5× |
| Rhode Island | 889 | 0.64× |
| Nebraska | 857 | 0.39× |
| Maine | 800 | 0.51× |
| Mississippi | 745 | 0.21× |
| West Virginia | 643 | 0.31× |
| Montana | 583 | 0.48× |
| Vermont | 568 | 0.74× |
| Delaware | 498 | 0.41× |
| Alaska | 446 | 0.48× |
| Wyoming | 429 | 0.66× |
| South Dakota | 336 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 7.91× | Politics & Society |
| Mathcore | 17.86× | Music & Radio |
| Minnesota | 3.48× | Travel & Leisure |
| Google Home | 11.88× | Technology & Electronics |
| Panama | 4.17× | Travel & Leisure |
| The Historian | 16.83× | Literature |
| Natural rubber | 2.02× | Cars & Mobility |
| Eurail | 16.92× | Cars & Mobility |
| Buying and Selling Real Estate | 5.93× | Home & Garden |
| James Madison University | 9.3× | Business & Career |
| Penn & Teller | 5.93× | Movies & TV |
| Sears | 2.74× | Shopping |
| Parral, Chihuahua | 8.68× | Travel & Leisure |
| Grand Prairie, Texas | 4.12× | Travel & Leisure |
| JTV (Indonesia) | 2.67× | |
| Suikoden IV | 14.67× | Games |
| Toros de Tijuana | 11.99× | Sports |
| Buying a House | 3.14× | Home & Garden |
| Isabela (province) | 6.08× | |
| Boystown | 13.95× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.55 |
| Travelling | THRILL | 1.42 |
| Sustainability | BALANCE | 1.39 |
| Quality Awareness | PREMIUM | 1.36 |
| Urban Lifestyle | OPEN | 1.28 |
| DIY Mentality | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 27.4% |
| Spain | 19.6% |
| Colombia | 12.8% |
See Finca audiences in other countries
More Travel type audiences in United States
- Hotels (84,111,201)
- Camping (74,150,658)
- Beaches (61,204,740)
- Theme parks (49,060,589)
- Cruises (40,983,177)
Frequently asked questions
How many fans does Finca have in United States?
Finca has an estimated audience of 438,649 people in United States, concentrated in California and Utah.
What is the gender split and age of Finca fans?
46.5% of Finca fans are female, 53.5% are male, with an average age of 40.2 years.
Which brands do Finca fans like most?
Finca fans show strongest brand affinity for Nationality (7.91×), Mathcore (17.86×), and Minnesota (3.48×) over the country average.
Where do Finca fans live in United States?
Finca fans in United States are most concentrated in California (reach 144,149), Utah (reach 52,866), and Florida (reach 40,934). These three regions account for the largest share of the active audience.
What other brands do Finca fans also like?
Beyond Finca itself, the audience over-indexes on Mathcore (17.86×), Minnesota (3.48×), Google Home (11.88×), and Panama (4.17×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Finca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.