Rascasse Audience Intelligence

Finca Audience in United States

A data profile of the people who buy, follow and care about Finca in United States — modelled from more than twelve digital signal sources. Finca has an estimated audience of 438,649 people in United States.

#65among Travel type in United States#347among Touchpoint in United States#3224in Travel & Leisure

The average Finca fan in United States is 40.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Utah, Florida.

Top brand affinities include Web server, Sustainable energy, Las Vegas, with strongest over-indexing on Web server (10.64× the country average).

Demographically, the Finca audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Sustainability, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Finca fan in United States is balanced, around 40.2 years old, with strong Sustainability tendencies and a notable affinity for Web server.

Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Finca profile in United States.

Audience size
439K
in United States
Gender
46.5%♀
53.5% male
Age
40.2
average years
Country rank
#39505
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Finca fans

46.5% are female, 53.5% are male, average age 40.2.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for Finca audience in United States
MetricValue
Female46.5%
Male53.5%
Average age40.2
Estimated audience size438,649
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Finca audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3921%
40-4923%
50+21%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Finca audience comes from United States.

Worldwide audience distribution share by country for Finca
CountryShare
Italy27.3%
Spain19.6%
Colombia12.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Finca audience in United States is strongest.

Fig. 05

Top regions by affinity

Finca fans by region: top regions in United States
#RegionReachAffinity×
01Utah~60K16.40×
02California~200K3.31×
03Hawaii~6K3.23×
04Wyoming<1K1.31×
05Washington, District of Columbia~2K1.30×
06Florida~30K1.15×
07Ohio~10K1.05×
08Wisconsin~7K0.99×
09New Mexico~2K0.90×
10Georgia~10K0.87×
11Alaska<1K0.86×
12North Dakota<1K0.85×
13New Jersey~9K0.84×
14South Dakota<1K0.83×
15Texas~30K0.82×
16New York~20K0.82×
17Rhode Island~1K0.81×
18Montana<1K0.81×
19Colorado~5K0.79×
20New Hampshire~1K0.78×
21Delaware<1K0.78×
22Massachusetts~7K0.77×
23Kansas~3K0.77×
24Connecticut~3K0.76×
25West Virginia~2K0.76×
26Maine~1K0.76×
27Maryland~6K0.74×
28Virginia~8K0.73×
29Idaho~2K0.73×
30Oregon~4K0.71×
31Mississippi~3K0.70×
32Nebraska~2K0.70×
33Arkansas~2K0.67×
34Washington~6K0.65×
35Nevada~3K0.65×
36Iowa~2K0.65×
37Arizona~6K0.62×
38Oklahoma~3K0.62×
39Illinois~9K0.61×
40Kentucky~3K0.60×
41North Carolina~8K0.59×
42Louisiana~3K0.59×
43South Carolina~4K0.58×
44Minnesota~4K0.58×
45Alabama~3K0.57×
46Indiana~4K0.54×
47Missouri~4K0.54×
48Pennsylvania~8K0.53×
49Tennessee~5K0.53×
50Michigan~6K0.48×
Fig. 06

Affinity by region

Affinity by region — Finca, United States
0.48×1.00×16.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Finca audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Finca audience
#·InterestCategoryAffinity×
01Campeonato Brasileiro Série BSports37.11×
02Lyric poetryLiterature15.96×
03El PaísNews12.17×
04FIFA Club World CupSports11.36×
05Atlético MadridSports11.06×
06Web serverTechnology & Electronics10.64×
07Colorado RockiesSports7.90×
08Sustainable energyHome & Garden7.07×
09Renewable energyBusiness & Career5.33×
10Milwaukee BrewersSports4.89×
11Las VegasTravel & Leisure4.75×
12Weather forecastingHome & Garden4.35×
13Solar energyHome & Garden4.31×
14First class travelTravel & Leisure3.71×
15Discount storesShopping3.43×
16FedExBusiness & Career3.13×
17Mortgage loansBusiness & Career2.95×
18Shopping mallsShopping2.75×
19AirbnbTravel & Leisure2.39×
20FurnitureHome & Garden1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Finca audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Finca audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.29×
Quality AwarenessPREMIUM2.09×
Convenience OrientationPREMIUM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Finca audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.66×
Pet OwnershipJOY0.73×
Healthy LifestyleBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Finca have in United States?

Finca has an estimated audience of 438,649 people in United States, concentrated in California and Utah.

02

What is the gender split and age of Finca fans?

46.5% of Finca fans are female, 53.5% are male, with an average age of 40.2 years.

03

Which brands do Finca fans like most?

Finca fans show strongest brand affinity for Web server (10.64×), Sustainable energy (7.07×), and Las Vegas (4.75×) over the country average.

04

Where do Finca fans live in United States?

Finca fans in United States are most concentrated in California (reach ~200K), Utah (reach ~60K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Finca fans also like?

Beyond Finca itself, the audience over-indexes on Sustainable energy (7.07×), Las Vegas (4.75×), Renewable energy (5.33×), and Solar energy (4.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Finca audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Finca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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