A data profile of the people who buy, follow and care about Philipp Hochmair in Germany — modelled from more than twelve digital signal sources. Philipp Hochmair has an estimated audience of 752,161 people in Germany.
The average Philipp Hochmair fan in Germany is 43.6 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Maria Callas, Non-alcoholic beverage, Bee Gees, with strongest over-indexing on Maria Callas (11.36× the country average).
Demographically, the Philipp Hochmair audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Philipp Hochmair fan in Germany is more female, around 43.6 years old, with strong Quality Awareness tendencies and a notable affinity for Maria Callas.
The key figures that characterise the Philipp Hochmair profile in Germany.
61.8% are female, 38.2% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 43.6 |
| Estimated audience size | 752,161 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 27% |
of the worldwide Philipp Hochmair audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 50.7% |
| Austria | 43.2% |
| Switzerland | 2.3% |
Where the Philipp Hochmair audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~20K | 1.32× | |
| 02 | Bayern | ~100K | 1.26× | |
| 03 | Sachsen | ~40K | 1.20× | |
| 04 | Rheinland-Pfalz | ~40K | 1.07× | |
| 05 | Brandenburg | ~20K | 1.05× | |
| 06 | Saarland | ~9K | 1.04× | |
| 07 | Schleswig-Holstein | ~30K | 1.01× | |
| 08 | Thüringen | ~20K | 0.99× | |
| 09 | Niedersachsen | ~70K | 0.95× | |
| 10 | Mecklenburg-Vorpommern | ~10K | 0.95× | |
| 11 | Hessen | ~50K | 0.93× | |
| 12 | Nordrhein-Westfalen | ~100K | 0.90× | |
| 13 | Baden-Württemberg | ~90K | 0.87× | |
| 14 | Bremen | ~5K | 0.87× | |
| 15 | Berlin | ~30K | 0.86× | |
| 16 | Hamburg | ~10K | 0.82× |
The strongest cross-interests of the Philipp Hochmair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maria Callas | Music & Radio | 11.36× | ||
| 02 | Holiday Inn | Travel & Leisure | 11.36× | ||
| 03 | Adriano Celentano | Music & Radio | 11.36× | ||
| 04 | Cobie Smulders | Movies & TV | 11.36× | ||
| 05 | Lang Lang (pianist) | Music & Radio | 11.36× | ||
| 06 | Richard Wagner | Music & Radio | 11.36× | ||
| 07 | Rembrandt | Arts & Culture | 11.36× | ||
| 08 | Anna Netrebko | Music & Radio | 11.36× | ||
| 09 | Cyndi Lauper | Music & Radio | 8.55× | ||
| 10 | Bee Gees | Music & Radio | 7.56× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 6.57× | ||
| 12 | David Harbour | Movies & TV | 5.92× | ||
| 13 | Mineral water | Food & Beverages | 5.77× | ||
| 14 | Michael Patrick Kelly | Music & Radio | 4.79× | ||
| 15 | Andy Borg | Music & Radio | 4.50× | ||
| 16 | Bonnie Tyler | Music & Radio | 4.38× | ||
| 17 | Udo Lindenberg | Music & Radio | 3.48× | ||
| 18 | Der Tagesspiegel | News | 2.95× | ||
| 19 | Müller (company) | Food & Beverages | 1.93× | ||
| 20 | Nature | Home & Garden | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.82× | |
| Convenience Orientation | PREMIUM | 1.62× | |
| Community Orientation | OPEN | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.71× | |
| Pet Ownership | JOY | 0.77× | |
| Social Media Usage | JOY | 0.94× |
Philipp Hochmair has an estimated audience of 752,161 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
61.8% of Philipp Hochmair fans are female, 38.2% are male, with an average age of 43.6 years.
Philipp Hochmair fans show strongest brand affinity for Maria Callas (11.36×), Non-alcoholic beverage (6.57×), and Bee Gees (7.56×) over the country average.
Philipp Hochmair fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Philipp Hochmair itself, the audience over-indexes on Non-alcoholic beverage (6.57×), Bee Gees (7.56×), Holiday Inn (11.36×), and Adriano Celentano (11.36×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Philipp Hochmair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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