Rascasse Audience Intelligence

Baldur's Gate Audience in United States

A data profile of the people who buy, follow and care about Baldur's Gate in United States — modelled from more than twelve digital signal sources. Baldur's Gate has an estimated audience of 521,083 people in United States.

#281among Video game in United States#468among Video / Board Game in United States#780in Games

The average Baldur's Gate fan in United States is 29.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mission: Impossible, Red Dead Redemption, Action role-playing game, with strongest over-indexing on Mission: Impossible (58.1× the country average).

Demographically, the Baldur's Gate audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baldur's Gate fan in United States is more male, around 29.2 years old, with strong Patriotism tendencies and a notable affinity for Mission: Impossible.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baldur's Gate profile in United States.

Audience size
521K
in United States
Gender
19.4%♀
80.6% male
Age
29.2
average years
Country rank
#35750
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baldur's Gate fans

19.4% are female, 80.6% are male, average age 29.2.

Fig. 02

Gender split

19.4%
Female
80.6%
Male
Demographic split for Baldur's Gate audience in United States
MetricValue
Female19.4%
Male80.6%
Average age29.2
Estimated audience size521,083
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the Baldur's Gate audience in United States
Age bracketShare%
16-1946%
20-2924%
30-3916%
40-4910%
50+4%
Fig. 04

Worldwide distribution

39.2%

of the worldwide Baldur's Gate audience comes from United States.

Worldwide audience distribution share by country for Baldur's Gate
CountryShare
United States39.2%
Canada9.2%
Australia3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baldur's Gate audience in United States is strongest.

Fig. 05

Top regions by affinity

Baldur's Gate fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~2K1.81×
02Washington~20K1.45×
03Oregon~9K1.42×
04Utah~6K1.29×
05Arizona~10K1.26×
06Idaho~3K1.20×
07Colorado~9K1.12×
08Maine~2K1.11×
09Oklahoma~6K1.07×
10New Hampshire~2K1.07×
11Montana~2K1.06×
12California~60K1.05×
13Missouri~9K1.04×
14Vermont<1K1.04×
15Arkansas~4K1.02×
16Minnesota~8K1.01×
17Ohio~20K1.00×
18Indiana~10K1.00×
19Alabama~7K1.00×
20Kentucky~7K1.00×
21Kansas~4K1.00×
22West Virginia~2K1.00×
23Michigan~10K0.99×
24Virginia~10K0.99×
25Wisconsin~8K0.99×
26Nebraska~3K0.99×
27North Dakota~1K0.99×
28Hawaii~2K0.97×
29Nevada~5K0.96×
30Iowa~4K0.96×
31Washington, District of Columbia~2K0.96×
32Massachusetts~10K0.95×
33Texas~40K0.93×
34Illinois~20K0.93×
35Tennessee~10K0.93×
36New Mexico~2K0.93×
37Rhode Island~2K0.93×
38North Carolina~10K0.92×
39Pennsylvania~20K0.91×
40South Dakota~1K0.89×
41New York~30K0.88×
42Georgia~10K0.86×
43Connecticut~4K0.86×
44Florida~30K0.85×
45Maryland~8K0.85×
46Louisiana~5K0.78×
47Delaware~1K0.77×
48South Carolina~6K0.76×
49Mississippi~3K0.74×
50New Jersey~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Baldur's Gate, United States
0.73×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baldur's Gate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baldur's Gate audience
#·InterestCategoryAffinity×
01UnibetGames68.47×
02Red Dead RedemptionGames58.37×
03Mission: ImpossibleMovies & TV58.10×
04PeugeotCars & Mobility34.23×
05Action role-playing gameGames24.37×
06Magic: The GatheringGames20.33×
07Apocalyptic and post-apocalyptic fictionLiterature19.85×
08PatreonInternet & Social Media15.90×
09Action-adventure gameGames15.44×
10The Lord of the RingsMovies & TV15.39×
11Miles TellerMovies & TV15.23×
12Real-time strategyGames14.33×
13The Legend of ZeldaGames14.09×
14Family carCars & Mobility11.84×
15Assassin's CreedGames11.20×
16World of WarcraftGames11.07×
17Adventure gameGames9.26×
18Mobile gameGames7.99×
19PokémonGames6.78×
20RedditInternet & Social Media4.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baldur's Gate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baldur's Gate audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.17×
Family OrientationCONSERVATISM3.05×
IndividualismJOY2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baldur's Gate audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.65×
CreativityOPEN0.69×
SustainabilityBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baldur's Gate have in United States?

Baldur's Gate has an estimated audience of 521,083 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Baldur's Gate fans?

19.4% of Baldur's Gate fans are female, 80.6% are male, with an average age of 29.2 years.

03

Which brands do Baldur's Gate fans like most?

Baldur's Gate fans show strongest brand affinity for Mission: Impossible (58.1×), Red Dead Redemption (58.37×), and Action role-playing game (24.37×) over the country average.

04

Where do Baldur's Gate fans live in United States?

Baldur's Gate fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Baldur's Gate fans also like?

Beyond Baldur's Gate itself, the audience over-indexes on Red Dead Redemption (58.37×), Action role-playing game (24.37×), Unibet (68.47×), and Action-adventure game (15.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Baldur's Gate audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Baldur's Gate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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