Rascasse Audience Intelligence

Sands Casino Resort Bethlehem Audience in United States

A data profile of the people who buy, follow and care about Sands Casino Resort Bethlehem in United States — modelled from more than twelve digital signal sources. Sands Casino Resort Bethlehem has an estimated audience of 519,712 people in United States.

#3722among POI in United States

The average Sands Casino Resort Bethlehem fan in United States is 44.6 years old, balanced, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New Jersey, New York.

Top brand affinities include Lavazza, Chumba Casino, Maryland Terrapins men's basketball, with strongest over-indexing on Lavazza (101.38× the country average).

Demographically, the Sands Casino Resort Bethlehem audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sands Casino Resort Bethlehem fan in United States is balanced, around 44.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Lavazza.

Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sands Casino Resort Bethlehem profile in United States.

Audience size
520K
in United States
Gender
49.9%♀
50.1% male
Age
44.6
average years
Country rank
#35800
POI in United States
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sands Casino Resort Bethlehem fans

49.9% are female, 50.1% are male, average age 44.6.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Sands Casino Resort Bethlehem audience in United States
MetricValue
Female49.9%
Male50.1%
Average age44.6
Estimated audience size519,712
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Sands Casino Resort Bethlehem audience in United States
Age bracketShare%
16-1913%
20-2912%
30-3917%
40-4924%
50+35%
Fig. 04

Worldwide distribution

60.1%

of the worldwide Sands Casino Resort Bethlehem audience comes from United States.

Worldwide audience distribution share by country for Sands Casino Resort Bethlehem
CountryShare
United States60.1%
Japan7.1%
Germany4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sands Casino Resort Bethlehem audience in United States is strongest.

Fig. 05

Top regions by affinity

Sands Casino Resort Bethlehem fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~200K12.73×
02New Jersey~100K8.59×
03New York~60K2.16×
04Delaware~2K1.21×
05Vermont~1K1.13×
06West Virginia~3K1.05×
07North Dakota~1K1.05×
08South Dakota~1K1.03×
09Rhode Island~2K1.02×
10Maryland~9K1.00×
11New Hampshire~2K1.00×
12Montana~1K1.00×
13Maine~2K0.99×
14Washington, District of Columbia~2K0.99×
15Alaska~1K0.99×
16South Carolina~8K0.96×
17Hawaii~2K0.96×
18Idaho~2K0.94×
19New Mexico~2K0.94×
20Connecticut~5K0.93×
21Nebraska~2K0.93×
22Mississippi~4K0.92×
23Arkansas~4K0.92×
24Iowa~4K0.91×
25Kansas~4K0.90×
26Utah~4K0.89×
27Louisiana~6K0.88×
28Oklahoma~5K0.88×
29Kentucky~6K0.87×
30Nevada~4K0.87×
31Massachusetts~9K0.86×
32Wisconsin~7K0.86×
33Alabama~6K0.86×
34Oregon~5K0.86×
35Missouri~7K0.85×
36Minnesota~6K0.85×
37Indiana~8K0.83×
38Tennessee~9K0.82×
39Colorado~7K0.82×
40Arizona~9K0.80×
41Washington~8K0.80×
42Michigan~10K0.79×
43Virginia~10K0.78×
44Ohio~10K0.76×
45Georgia~10K0.75×
46North Carolina~10K0.73×
47Illinois~10K0.72×
48Texas~30K0.61×
49Florida~20K0.60×
50California~30K0.53×
Fig. 06

Affinity by region

Affinity by region — Sands Casino Resort Bethlehem, United States
0.53×1.00×12.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sands Casino Resort Bethlehem audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sands Casino Resort Bethlehem audience
#·InterestCategoryAffinity×
01LavazzaFood & Beverages101.38×
02Maryland Terrapins men's basketballSports46.27×
03Memphis Tigers men's basketballSports36.46×
04Tropicana Las VegasTravel & Leisure32.26×
05Flamingo Las VegasTravel & Leisure29.78×
06Mohegan SunTravel & Leisure26.49×
07Chumba CasinoTravel & Leisure25.78×
08UCLA Bruins men's basketballSports20.15×
09Gonzaga Bulldogs men's basketballSports17.48×
10Dental tourismHealth17.17×
11Caesars PalaceTravel & Leisure16.80×
12FlightAwareTravel & Leisure16.10×
13North Carolina Tar Heels men's basketballSports15.58×
14MGM Grand Las VegasTravel & Leisure14.72×
15Bellagio (resort)Travel & Leisure14.34×
16World SeriesSports11.43×
17Duke Blue Devils men's basketballSports11.01×
18Hilton Hotels & ResortsTravel & Leisure9.97×
19Seattle MarinersSports9.67×
20Wawa Inc.Shopping3.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sands Casino Resort Bethlehem audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sands Casino Resort Bethlehem audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.55×
Family OrientationCONSERVATISM1.50×
Quality AwarenessPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sands Casino Resort Bethlehem audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.81×
Pet OwnershipJOY0.83×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sands Casino Resort Bethlehem have in United States?

Sands Casino Resort Bethlehem has an estimated audience of 519,712 people in United States, concentrated in Pennsylvania and New Jersey.

02

What is the gender split and age of Sands Casino Resort Bethlehem fans?

49.9% of Sands Casino Resort Bethlehem fans are female, 50.1% are male, with an average age of 44.6 years.

03

Which brands do Sands Casino Resort Bethlehem fans like most?

Sands Casino Resort Bethlehem fans show strongest brand affinity for Lavazza (101.38×), Chumba Casino (25.78×), and Maryland Terrapins men's basketball (46.27×) over the country average.

04

Where do Sands Casino Resort Bethlehem fans live in United States?

Sands Casino Resort Bethlehem fans in United States are most concentrated in Pennsylvania (reach ~200K), New Jersey (reach ~100K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Sands Casino Resort Bethlehem fans also like?

Beyond Sands Casino Resort Bethlehem itself, the audience over-indexes on Chumba Casino (25.78×), Maryland Terrapins men's basketball (46.27×), FlightAware (16.1×), and Mohegan Sun (26.49×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sands Casino Resort Bethlehem. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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