Sands Casino Resort Bethlehem Audience in United States

Sands Casino Resort Bethlehem logo

Sands Casino Resort Bethlehem has an estimated audience of 519,712 people in United States. 49.9% are female, 50.1% are male, average age 44.6. Top regions: Pennsylvania, New Jersey, New York. Top brand affinities: Kevin Carroll, Waukesha County, Wisconsin, Justice, Google Wallet, San Pellegrino.

The average Sands Casino Resort Bethlehem fan in United States is 44.6 years old, balanced, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New Jersey, New York. Top brand affinities include Kevin Carroll, Waukesha County, Wisconsin, Justice, with strongest over-indexing on Kevin Carroll (62.18× the country average). Demographically, the Sands Casino Resort Bethlehem audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Type: POI

Demographics of Sands Casino Resort Bethlehem fans

Demographic split for Sands Casino Resort Bethlehem audience in United States
MetricValue
Female49.9%
Male50.1%
Average age44.6
Estimated audience size519,712

Audience persona

The typical Sands Casino Resort Bethlehem fan in United States is balanced, around 44.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Kevin Carroll.

Top regions in United States

Top regions ranked by reach for Sands Casino Resort Bethlehem in United States
RegionReachAffinity
Pennsylvania167,7689.59×
New Jersey109,4958.28×
New York73,6142.53×
California13,9140.24×
Florida12,4070.35×
Maryland10,1301.13×
Texas9,3540.21×
Massachusetts8,6280.84×
Ohio8,4090.53×
South Carolina8,3001.06×
Virginia8,0250.63×
Illinois6,0840.35×
North Carolina5,8040.37×
Georgia5,2340.33×
Connecticut4,4530.85×
Arizona3,3830.32×
Michigan3,1390.23×
West Virginia2,9181.21×
Tennessee2,7870.27×
Indiana2,6960.28×
Washington2,6950.26×
Delaware2,6261.83×
Kentucky2,5450.39×
Louisiana2,4810.37×
Alabama2,4630.34×
Nevada2,4570.49×
Colorado2,2400.27×
Mississippi2,2320.52×
Oklahoma2,1010.36×
Missouri2,0610.25×
New Hampshire2,0240.99×
Kansas1,9860.48×
Arkansas1,9830.46×
Iowa1,9100.45×
Minnesota1,7440.23×
Rhode Island1,7101.03×
Idaho1,7020.65×
Oregon1,6980.29×
Wisconsin1,6910.22×
Utah1,6880.36×
Hawaii1,6250.73×
Montana1,6031.11×
Maine1,5870.85×
South Dakota1,5821.32×
North Dakota1,5411.44×
Washington, District of Columbia1,5010.96×
Nebraska1,4870.57×
New Mexico1,4790.57×
Vermont1,4421.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sands Casino Resort Bethlehem audience
BrandAffinityCategory
Kevin Carroll62.18×Movies & TV
Waukesha County, Wisconsin17.02×Travel & Leisure
Justice3.34×Politics & Society
Google Wallet6.01×Technology & Electronics
San Pellegrino5.56×Food & Beverages
Jingoism1.59×Politics & Society
Jesse Plemons2.24×Movies & TV
Home Delivery1.97×Food & Beverages
South Asian cuisine5.59×Food & Beverages
Graham Greene (actor)3.77×
Chili con carne4.75×Food & Beverages
Urban horticulture2.08×Home & Garden
Sub Zero (Official)5.67×Literature
Noodle (Gorillaz)1.9×Music & Radio
Stracchino15.31×Food & Beverages
Ken Griffey Jr.4.07×Sports
American Jewish University15.55×Business & Career
Fernando Valenzuela5×Sports
Home staging2.21×Home & Garden
Captain America (1990 film)1.83×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sands Casino Resort Bethlehem audience
TraitClusterScore
Luxury OrientationPREMIUM1.7
Family OrientationCONSERVATISM1.4
IndulgenceJOY1.33
DIY MentalityTHRILL1.33
TravellingTHRILL1.31
Early Adopter MentalityPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for Sands Casino Resort Bethlehem
CountryShare
United States60.1%
Japan7.1%
Germany4.3%

See Sands Casino Resort Bethlehem audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Sands Casino Resort Bethlehem have in United States?

Sands Casino Resort Bethlehem has an estimated audience of 519,712 people in United States, concentrated in Pennsylvania and New Jersey.

What is the gender split and age of Sands Casino Resort Bethlehem fans?

49.9% of Sands Casino Resort Bethlehem fans are female, 50.1% are male, with an average age of 44.6 years.

Which brands do Sands Casino Resort Bethlehem fans like most?

Sands Casino Resort Bethlehem fans show strongest brand affinity for Kevin Carroll (62.18×), Waukesha County, Wisconsin (17.02×), and Justice (3.34×) over the country average.

Where do Sands Casino Resort Bethlehem fans live in United States?

Sands Casino Resort Bethlehem fans in United States are most concentrated in Pennsylvania (reach 167,768), New Jersey (reach 109,495), and New York (reach 73,614). These three regions account for the largest share of the active audience.

What other brands do Sands Casino Resort Bethlehem fans also like?

Beyond Sands Casino Resort Bethlehem itself, the audience over-indexes on Waukesha County, Wisconsin (17.02×), Justice (3.34×), Google Wallet (6.01×), and San Pellegrino (5.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sands Casino Resort Bethlehem. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.