Rascasse Audience Intelligence

Remodelista Audience in United States

A data profile of the people who buy, follow and care about Remodelista in United States — modelled from more than twelve digital signal sources. Remodelista has an estimated audience of 338,988 people in United States.

#1481among Website / Newspaper / Magazine in United States#1651in Home & Garden

The average Remodelista fan in United States is 38.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Massachusetts.

Top brand affinities include Leroy Merlin, Danish design, Scandinavian design, with strongest over-indexing on Leroy Merlin (235.73× the country average).

Demographically, the Remodelista audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Design Affinity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Remodelista fan in United States is more female, around 38.6 years old, with strong Design Affinity tendencies and a notable affinity for Leroy Merlin.

Category: Home & Garden · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Remodelista profile in United States.

Audience size
339K
in United States
Gender
63.1%♀
36.9% male
Age
38.6
average years
Country rank
#45377
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Remodelista

63.1% are female, 36.9% are male, average age 38.6.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Remodelista audience in United States
MetricValue
Female63.1%
Male36.9%
Average age38.6
Estimated audience size338,988
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Remodelista audience in United States
Age bracketShare%
16-1916%
20-2922%
30-3925%
40-4920%
50+15%
Fig. 04

Worldwide distribution

59.3%

of the worldwide Remodelista audience comes from United States.

Worldwide audience distribution share by country for Remodelista
CountryShare
United States59.3%
United Kingdom8.6%
Canada5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Remodelista audience in United States is strongest.

Fig. 05

Top regions by affinity

Remodelista fans by region: top regions in United States
#RegionReachAffinity×
01Maine~5K4.32×
02Vermont~2K4.15×
03New York~50K2.68×
04Massachusetts~20K2.35×
05Rhode Island~2K2.17×
06Washington, District of Columbia~2K1.97×
07Connecticut~6K1.76×
08New Hampshire~2K1.71×
09Washington~10K1.64×
10Oregon~6K1.49×
11California~40K1.18×
12New Mexico~2K1.16×
13Maryland~6K1.00×
14Montana<1K0.99×
15Iowa~3K0.97×
16Alaska<1K0.96×
17South Dakota<1K0.93×
18North Dakota<1K0.93×
19New Jersey~8K0.91×
20Delaware<1K0.88×
21Tennessee~6K0.87×
22West Virginia~1K0.87×
23Hawaii~1K0.86×
24Virginia~7K0.85×
25Mississippi~2K0.85×
26Idaho~1K0.85×
27Nebraska~1K0.84×
28Colorado~4K0.83×
29Kansas~2K0.83×
30Indiana~5K0.82×
31Arkansas~2K0.82×
32Oklahoma~3K0.80×
33Pennsylvania~9K0.79×
34Nevada~3K0.79×
35Michigan~7K0.77×
36Louisiana~3K0.77×
37Kentucky~3K0.76×
38Utah~2K0.76×
39Alabama~4K0.75×
40Minnesota~4K0.74×
41South Carolina~4K0.72×
42Wisconsin~4K0.72×
43Illinois~8K0.71×
44Missouri~4K0.68×
45North Carolina~7K0.66×
46Arizona~4K0.63×
47Georgia~6K0.60×
48Ohio~6K0.56×
49Florida~10K0.45×
50Texas~10K0.44×
Fig. 06

Affinity by region

Affinity by region — Remodelista, United States
0.44×1.00×4.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Remodelista audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Remodelista audience
#·InterestCategoryAffinity×
01Leroy MerlinShopping235.73×
02Danish designHome & Garden54.87×
03Scandinavian designHome & Garden36.58×
04Joey DiazMovies & TV27.69×
05Indiana Jones (franchise)Movies & TV19.81×
06Cath KidstonFashion & Accessoires18.53×
07Pulp FictionMovies & TV16.15×
08Katie HolmesMovies & TV13.75×
09Family carCars & Mobility11.25×
10Yard HouseFood & Beverages11.06×
11LivemusicMusic & Radio9.82×
12Peaky Blinders (TV series)Movies & TV9.38×
13The SopranosMovies & TV8.74×
14High-net-worth individualBusiness & Career7.93×
15IKEAHome & Garden7.67×
16Property finderHome & Garden6.67×
17Modern architectureArts & Culture6.51×
18Hobby LobbyHome & Garden4.63×
19RenovationHome & Garden3.64×
20Home improvementHome & Garden2.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Remodelista audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Remodelista audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM13.96×
PatriotismCONSERVATISM4.37×
Quality AwarenessPREMIUM3.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Remodelista audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.58×
Need for SecurityCONSERVATISM0.84×
Community OrientationOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Remodelista have in United States?

Remodelista has an estimated audience of 338,988 people in United States, concentrated in New York and California.

02

What is the gender split and age of Remodelista fans?

63.1% of Remodelista fans are female, 36.9% are male, with an average age of 38.6 years.

03

Which brands do Remodelista fans like most?

Remodelista fans show strongest brand affinity for Leroy Merlin (235.73×), Danish design (54.87×), and Scandinavian design (36.58×) over the country average.

04

Where do Remodelista fans live in United States?

Remodelista fans in United States are most concentrated in New York (reach ~50K), California (reach ~40K), and Massachusetts (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Remodelista fans also like?

Beyond Remodelista itself, the audience over-indexes on Danish design (54.87×), Scandinavian design (36.58×), Livemusic (9.82×), and IKEA (7.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Remodelista audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Remodelista. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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