Remodelista Audience in United States

Remodelista logo

Remodelista has an estimated audience of 339,247 people in United States. 63.1% are female, 36.9% are male, average age 38.6. Top regions: New York, California, Massachusetts. Top brand affinities: Janitor, Home equity, Product design, Mount Arafat, Staycation.

The average Remodelista fan in United States is 38.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Massachusetts. Top brand affinities include Janitor, Home equity, Product design, with strongest over-indexing on Janitor (17.34× the country average). Demographically, the Remodelista audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Website / Newspaper / Magazine

Demographics of Remodelista fans

Demographic split for Remodelista audience in United States
MetricValue
Female63.1%
Male36.9%
Average age38.6
Estimated audience size339,247

Audience persona

The typical Remodelista fan in United States is more female, around 38.6 years old, with strong Design Affinity tendencies and a notable affinity for Janitor.

Top regions in United States

Top regions ranked by reach for Remodelista in United States
RegionReachAffinity
New York52,7092.78×
California48,6721.3×
Massachusetts17,2552.58×
Washington11,9421.75×
Texas10,4240.36×
New Jersey8,8401.02×
Pennsylvania8,4840.74×
Illinois8,2250.73×
Virginia7,4780.9×
Florida6,8860.3×
Connecticut6,5931.94×
North Carolina6,5280.64×
Michigan6,4060.72×
Oregon6,1561.58×
Maryland5,8681.01×
Maine5,8574.82×
Georgia4,7820.46×
Colorado4,7180.88×
Tennessee4,5780.67×
Vermont3,4465.79×
Indiana3,4200.55×
Ohio3,4010.33×
New Hampshire3,2752.45×
Rhode Island2,9462.73×
Wisconsin2,9380.58×
Washington, District of Columbia2,7872.73×
Minnesota2,7730.57×
South Carolina2,7350.54×
Missouri2,3360.43×
Arizona2,1620.31×
New Mexico2,1271.25×
Alabama1,2890.27×
Kentucky1,2110.28×
Iowa9570.34×
Oklahoma9020.24×
Louisiana8810.2×
Utah8260.27×
Idaho7560.44×
Nevada6860.21×
Montana6780.72×
West Virginia6240.39×
Arkansas5870.21×
Alaska5830.8×
Mississippi5660.2×
Kansas5040.19×
Hawaii4810.33×
Nebraska4400.26×
South Dakota4020.51×
North Dakota3910.56×
Wyoming3780.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Remodelista audience
BrandAffinityCategory
Janitor17.34×Home & Garden
Home equity3.3×Home & Garden
Product design2.87×Business & Career
Mount Arafat77.84×Travel & Leisure
Staycation3.45×Home & Garden
Celtic punk10.34×Music & Radio
Minnesota1.71×Travel & Leisure
Nebraska Cornhuskers football3.26×Sports
UK garage4.86×Music & Radio
Bằng Kiều28.65×Travel & Leisure
Pro-Ject3.52×Music & Radio
JDSU2.41×Business & Career
Jesse Plemons2.68×Movies & TV
Jezebel (film)4.99×Movies & TV
Empire Distribution23.97×Music & Radio
Elsword10.94×Games
Buckhannon, West Virginia17.06×Travel & Leisure
Indigenous Australian art9.65×Arts & Culture
Laneige3.15×Beauty & Wellness
Grinch2.32×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Remodelista audience
TraitClusterScore
Design AffinityPREMIUM10.27
Luxury OrientationPREMIUM4.44
Quality AwarenessPREMIUM3.17
DIY MentalityTHRILL2.83
Family OrientationCONSERVATISM2.76
PatriotismCONSERVATISM2.54

Worldwide distribution

Worldwide audience distribution share by country for Remodelista
CountryShare
United States59.3%
United Kingdom8.6%
Canada5.3%

See Remodelista audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Remodelista have in United States?

Remodelista has an estimated audience of 339,247 people in United States, concentrated in New York and California.

What is the gender split and age of Remodelista fans?

63.1% of Remodelista fans are female, 36.9% are male, with an average age of 38.6 years.

Which brands do Remodelista fans like most?

Remodelista fans show strongest brand affinity for Janitor (17.34×), Home equity (3.3×), and Product design (2.87×) over the country average.

Where do Remodelista fans live in United States?

Remodelista fans in United States are most concentrated in New York (reach 52,709), California (reach 48,672), and Massachusetts (reach 17,255). These three regions account for the largest share of the active audience.

What other brands do Remodelista fans also like?

Beyond Remodelista itself, the audience over-indexes on Home equity (3.3×), Product design (2.87×), Mount Arafat (77.84×), and Staycation (3.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Remodelista. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.