Rascasse Audience Intelligence

Style at Home Audience in United States

A data profile of the people who buy, follow and care about Style at Home in United States — modelled from more than twelve digital signal sources. Style at Home has an estimated audience of 803,284 people in United States.

#9514among Topic in United States#215in News

The average Style at Home fan in United States is 42.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Leroy Merlin, Danish design, Scandinavian design, with strongest over-indexing on Leroy Merlin (384.41× the country average).

Demographically, the Style at Home audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Design Affinity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Style at Home fan in United States is balanced, around 42.4 years old, with strong Design Affinity tendencies and a notable affinity for Leroy Merlin.

Category: News · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Style at Home profile in United States.

Audience size
803K
in United States
Gender
54.2%♀
45.8% male
Age
42.4
average years
Country rank
#27389
Topic in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Style at Home fans

54.2% are female, 45.8% are male, average age 42.4.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Style at Home audience in United States
MetricValue
Female54.2%
Male45.8%
Average age42.4
Estimated audience size803,284
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Style at Home audience in United States
Age bracketShare%
16-199%
20-2920%
30-3923%
40-4924%
50+24%
Fig. 04

Worldwide distribution

34.2%

of the worldwide Style at Home audience comes from United States.

Worldwide audience distribution share by country for Style at Home
CountryShare
United States34.2%
United Kingdom20.7%
Canada6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Style at Home audience in United States is strongest.

Fig. 05

Top regions by affinity

Style at Home fans by region: top regions in United States
#RegionReachAffinity×
01Montana~3K1.32×
02Rhode Island~3K1.27×
03West Virginia~4K1.18×
04New Hampshire~4K1.16×
05Hawaii~4K1.15×
06Washington, District of Columbia~3K1.14×
07Idaho~5K1.13×
08New Mexico~4K1.09×
09Nebraska~4K1.09×
10Arkansas~7K1.08×
11Kansas~7K1.08×
12Oklahoma~9K1.03×
13Utah~7K1.03×
14Iowa~7K1.03×
15Maine~3K1.02×
16Alaska~2K1.02×
17Wyoming~1K1.02×
18Kentucky~10K1.01×
19Oregon~9K1.01×
20South Dakota~2K1.01×
21Louisiana~10K1.00×
22Connecticut~8K1.00×
23Mississippi~7K1.00×
24Delaware~2K1.00×
25North Dakota~2K1.00×
26Nevada~8K0.99×
27Missouri~10K0.98×
28Alabama~10K0.98×
29Wisconsin~10K0.97×
30South Carolina~10K0.97×
31Minnesota~10K0.97×
32Indiana~10K0.95×
33Tennessee~20K0.94×
34Colorado~10K0.94×
35Massachusetts~10K0.93×
36Maryland~10K0.93×
37Arizona~20K0.92×
38Washington~10K0.92×
39Michigan~20K0.91×
40Virginia~20K0.91×
41New Jersey~20K0.90×
42Ohio~20K0.89×
43Georgia~20K0.89×
44North Carolina~20K0.89×
45Pennsylvania~20K0.88×
46Illinois~20K0.87×
47Texas~60K0.82×
48Florida~40K0.82×
49New York~40K0.80×
50California~70K0.74×
Fig. 06

Affinity by region

Affinity by region — Style at Home, United States
0.74×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Style at Home audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Style at Home audience
#·InterestCategoryAffinity×
01Leroy MerlinShopping384.41×
02Green roofHome & Garden142.92×
03LibreOfficeTechnology & Electronics70.76×
04Danish designHome & Garden56.30×
05Scandinavian designHome & Garden37.53×
06Key FoodShopping33.53×
07Indiana Jones (franchise)Movies & TV27.90×
08Paperless PostShopping27.21×
09Crazy, Stupid, Love.Movies & TV20.00×
10Cath KidstonFashion & Accessoires18.53×
11Boscov'sFashion & Accessoires16.67×
12Pulp FictionMovies & TV16.13×
13Oscar IsaacMovies & TV15.11×
14Edible ArrangementsFood & Beverages11.73×
15Peaky Blinders (TV series)Movies & TV9.37×
16The SopranosMovies & TV8.57×
17Residential areaHome & Garden7.95×
18Modern architectureArts & Culture7.50×
19DeviantArtInternet & Social Media7.21×
20The UPS StoreShopping5.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Style at Home audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Style at Home audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM13.38×
PatriotismCONSERVATISM2.38×
IndulgenceJOY2.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Style at Home audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.87×
Social Media UsageJOY0.95×
Need for SecurityCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Style at Home have in United States?

Style at Home has an estimated audience of 803,284 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Style at Home fans?

54.2% of Style at Home fans are female, 45.8% are male, with an average age of 42.4 years.

03

Which brands do Style at Home fans like most?

Style at Home fans show strongest brand affinity for Leroy Merlin (384.41×), Danish design (56.3×), and Scandinavian design (37.53×) over the country average.

04

Where do Style at Home fans live in United States?

Style at Home fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Style at Home fans also like?

Beyond Style at Home itself, the audience over-indexes on Danish design (56.3×), Scandinavian design (37.53×), Key Food (33.53×), and LibreOffice (70.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Style at Home audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Style at Home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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