Style at Home Audience in United States

Style at Home has an estimated audience of 803,284 people in United States. 54.2% are female, 45.8% are male, average age 42.4. Top regions: California, New York, Florida. Top brand affinities: Leroy Merlin, Oscar Isaac, DeviantArt, DuckDuckGo, Diane Keaton.

The average Style at Home fan in United States is 42.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Leroy Merlin, Oscar Isaac, DeviantArt, with strongest over-indexing on Leroy Merlin (366.67× the country average). Demographically, the Style at Home audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 42 regions tracked by Rascasse.

Category: News · Type: Topic

Demographics of Style at Home fans

Demographic split for Style at Home audience in United States
MetricValue
Female54.2%
Male45.8%
Average age42.4
Estimated audience size803,284

Audience persona

The typical Style at Home fan in United States is balanced, around 42.4 years old, with strong Design Affinity tendencies and a notable affinity for Leroy Merlin.

Top regions in United States

Top regions ranked by reach for Style at Home in United States
RegionReachAffinity
California20,1860.23×
New York18,5810.41×
Florida12,7490.23×
Texas11,2670.16×
Louisiana10,3091×
Arkansas10,3011.56×
Oklahoma10,0741.13×
Kentucky9,9140.98×
Alabama9,5960.86×
North Carolina9,5940.4×
West Virginia9,5722.56×
Missouri9,2790.72×
Tennessee9,1420.57×
South Carolina9,0770.75×
Indiana8,8440.6×
Kansas8,8411.4×
Idaho8,8392.19×
Hawaii8,4442.45×
Pennsylvania8,4240.31×
Iowa8,3941.27×
Montana8,3273.74×
Ohio8,1900.33×
Georgia8,1570.33×
Michigan8,1530.39×
Wisconsin8,1100.67×
Illinois7,9010.3×
Arizona7,8100.48×
Nebraska7,7231.92×
Connecticut7,7110.96×
New Mexico7,6831.91×
Nevada7,6580.99×
Rhode Island7,6162.98×
Oregon7,5600.82×
Utah7,5151.04×
Virginia7,4670.38×
Maryland7,4290.54×
New Jersey7,4110.36×
Minnesota7,2460.63×
Massachusetts7,1710.45×
Washington7,0000.43×
Colorado6,9810.55×
Washington, District of Columbia4,9252.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Style at Home audience
BrandAffinityCategory
Leroy Merlin366.67×Shopping
Oscar Isaac72.42×Movies & TV
DeviantArt36.69×Internet & Social Media
DuckDuckGo29.52×Internet & Social Media
Diane Keaton16.18×Movies & TV
Zoe Saldana35.4×Movies & TV
Danish design35.07×Home & Garden
Autism Awareness19.03×Health
Back to the Future27.78×Movies & TV
Green roof171.12×Home & Garden
Diabetes mellitus awareness12.48×Health
Paperless Post41.72×Shopping
Feyenoord72.02×Sports
Tumi43.89×Fashion & Accessoires
Capital One6.44×Business & Career
LibreOffice68.47×Technology & Electronics
WebEx39.62×Technology & Electronics
Google Maps5.6×Internet & Social Media
Microblogging12.67×Technology & Electronics
LastPass30.29×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Style at Home audience
TraitClusterScore
Design AffinityPREMIUM9.31
Urban LifestyleOPEN2.18
Quality AwarenessPREMIUM2.1
Luxury OrientationPREMIUM2.1
DIY MentalityTHRILL1.85
IndulgenceJOY1.8

Worldwide distribution

Worldwide audience distribution share by country for Style at Home
CountryShare
United States34.2%
United Kingdom20.7%
Canada6.6%

See Style at Home audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Style at Home have in United States?

Style at Home has an estimated audience of 803,284 people in United States, concentrated in California and New York.

What is the gender split and age of Style at Home fans?

54.2% of Style at Home fans are female, 45.8% are male, with an average age of 42.4 years.

Which brands do Style at Home fans like most?

Style at Home fans show strongest brand affinity for Leroy Merlin (366.67×), Oscar Isaac (72.42×), and DeviantArt (36.69×) over the country average.

Where do Style at Home fans live in United States?

Style at Home fans in United States are most concentrated in California (reach 20,186), New York (reach 18,581), and Florida (reach 12,749). These three regions account for the largest share of the active audience.

What other brands do Style at Home fans also like?

Beyond Style at Home itself, the audience over-indexes on Oscar Isaac (72.42×), DeviantArt (36.69×), DuckDuckGo (29.52×), and Diane Keaton (16.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Style at Home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.