Rascasse Audience Intelligence

Rustic modern Audience in United States

A data profile of the people who buy, follow and care about Rustic modern in United States — modelled from more than twelve digital signal sources. Rustic modern has an estimated audience of 466,495 people in United States.

#11696among Topic in United States#1509in Home & Garden

The average Rustic modern fan in United States is 44.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Leroy Merlin, Danish design, IKEA, with strongest over-indexing on Leroy Merlin (259.1× the country average).

Demographically, the Rustic modern audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Design Affinity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rustic modern fan in United States is more female, around 44.2 years old, with strong Design Affinity tendencies and a notable affinity for Leroy Merlin.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rustic modern profile in United States.

Audience size
466K
in United States
Gender
65.4%♀
34.6% male
Age
44.2
average years
Country rank
#38158
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rustic modern fans

65.4% are female, 34.6% are male, average age 44.2.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for Rustic modern audience in United States
MetricValue
Female65.4%
Male34.6%
Average age44.2
Estimated audience size466,495
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Rustic modern audience in United States
Age bracketShare%
16-197%
20-2917%
30-3922%
40-4928%
50+27%
Fig. 04

Worldwide distribution

65.7%

of the worldwide Rustic modern audience comes from United States.

Worldwide audience distribution share by country for Rustic modern
CountryShare
United States65.7%
United Kingdom5.8%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rustic modern audience in United States is strongest.

Fig. 05

Top regions by affinity

Rustic modern fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~1K1.34×
02Alaska~1K1.31×
03South Dakota~1K1.25×
04North Dakota~1K1.24×
05Montana~2K1.22×
06Rhode Island~2K1.10×
07Colorado~8K1.08×
08Idaho~2K1.06×
09New Hampshire~2K1.05×
10Maine~2K1.05×
11West Virginia~2K1.04×
12Delaware~1K1.04×
13Hawaii~2K1.01×
14Utah~4K1.00×
15Washington, District of Columbia~1K1.00×
16Mississippi~4K0.99×
17New Mexico~2K0.99×
18Arkansas~4K0.98×
19Nebraska~2K0.98×
20Arizona~9K0.97×
21Oklahoma~5K0.96×
22Kansas~4K0.96×
23Minnesota~6K0.95×
24Iowa~4K0.95×
25Oregon~5K0.94×
26Missouri~7K0.92×
27Nevada~4K0.92×
28Alabama~6K0.91×
29Louisiana~5K0.91×
30Kentucky~5K0.91×
31Washington~8K0.90×
32Wisconsin~6K0.90×
33Connecticut~4K0.90×
34Indiana~8K0.89×
35South Carolina~6K0.88×
36Tennessee~8K0.87×
37Michigan~10K0.85×
38Maryland~7K0.84×
39Massachusetts~8K0.83×
40North Carolina~10K0.82×
41Texas~30K0.81×
42Ohio~10K0.80×
43Georgia~10K0.80×
44Virginia~9K0.80×
45Illinois~10K0.79×
46New Jersey~9K0.79×
47Pennsylvania~10K0.78×
48Florida~20K0.76×
49New York~20K0.69×
50California~40K0.68×
Fig. 06

Affinity by region

Affinity by region — Rustic modern, United States
0.68×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rustic modern audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rustic modern audience
#·InterestCategoryAffinity×
01Leroy MerlinShopping259.10×
02Danish designHome & Garden46.38×
03Scandinavian designHome & Garden31.73×
04Indiana Jones (franchise)Movies & TV20.86×
05John Wick 2Movies & TV20.00×
06Cath KidstonFashion & Accessoires14.29×
07Pulp FictionMovies & TV13.29×
08IKEAHome & Garden13.20×
09HouzzHome & Garden9.30×
10Do it yourself (DIY)Home & Garden8.49×
11Peaky Blinders (TV series)Movies & TV7.86×
12The SopranosMovies & TV7.19×
13Modern architectureArts & Culture6.77×
14Sex and the CityMovies & TV4.66×
15RenovationHome & Garden3.27×
16NordstromShopping3.10×
17EtsyFashion & Accessoires2.97×
18Home improvementHome & Garden2.72×
19FurnitureHome & Garden2.72×
20CookingFood & Beverages1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rustic modern audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rustic modern audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM12.17×
DIY MentalityTHRILL4.72×
PatriotismCONSERVATISM2.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rustic modern audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.83×
SpiritualityBALANCE0.84×
Need for SecurityCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rustic modern have in United States?

Rustic modern has an estimated audience of 466,495 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rustic modern fans?

65.4% of Rustic modern fans are female, 34.6% are male, with an average age of 44.2 years.

03

Which brands do Rustic modern fans like most?

Rustic modern fans show strongest brand affinity for Leroy Merlin (259.1×), Danish design (46.38×), and IKEA (13.2×) over the country average.

04

Where do Rustic modern fans live in United States?

Rustic modern fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Rustic modern fans also like?

Beyond Rustic modern itself, the audience over-indexes on Danish design (46.38×), IKEA (13.2×), Do it yourself (DIY) (8.49×), and Scandinavian design (31.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Rustic modern audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rustic modern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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