Rustic modern Audience in United States

Rustic modern logo

Rustic modern has an estimated audience of 466,495 people in United States. 65.4% are female, 34.6% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: Product design, Janitor, Certified diabetes educator, Mount Arafat, Home equity.

The average Rustic modern fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Janitor, Certified diabetes educator, with strongest over-indexing on Product design (4.17× the country average). Demographically, the Rustic modern audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Rustic modern fans

Demographic split for Rustic modern audience in United States
MetricValue
Female65.4%
Male34.6%
Average age44.2
Estimated audience size466,495

Audience persona

The typical Rustic modern fan in United States is more female, around 44.2 years old, with strong Design Affinity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Rustic modern in United States
RegionReachAffinity
California34,8790.68×
Texas33,0520.82×
Florida21,5990.68×
New York13,5100.52×
Illinois10,7980.69×
Arizona10,0101.05×
Colorado9,2561.26×
North Carolina9,0860.65×
Georgia9,0120.63×
Pennsylvania8,5910.55×
Michigan8,4680.69×
Ohio8,3250.58×
Washington7,8890.84×
Indiana6,6450.78×
Tennessee6,0610.65×
Virginia5,9400.52×
Missouri5,8670.78×
New Jersey5,5680.47×
Minnesota5,4440.81×
Massachusetts5,2300.57×
Wisconsin5,0180.71×
Oregon5,0120.94×
Oklahoma4,8970.95×
Alabama4,6650.72×
Louisiana3,8730.64×
Utah3,8200.91×
South Carolina3,8110.54×
Arkansas3,6420.95×
Kentucky3,5050.6×
Maryland3,4470.43×
Nevada3,3850.75×
Mississippi3,3310.87×
Idaho2,9301.25×
Iowa2,7820.72×
Kansas2,7350.74×
Montana2,5761.99×
West Virginia2,5381.17×
Alaska2,5332.54×
Connecticut2,3860.51×
New Hampshire2,2661.23×
Hawaii2,2391.12×
South Dakota2,1802.02×
Vermont2,1522.63×
North Dakota2,1222.21×
Wyoming2,0532.97×
Nebraska2,0480.88×
New Mexico2,0370.87×
Rhode Island2,0201.36×
Maine2,0181.21×
Delaware1,8091.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rustic modern audience
BrandAffinityCategory
Product design4.17×Business & Career
Janitor13.47×Home & Garden
Certified diabetes educator18.25×Business & Career
Mount Arafat80×Travel & Leisure
Home equity2.26×Home & Garden
Elsword15.91×Games
Electrolyte4.16×Health
UK garage4.5×Music & Radio
Celtic punk8.53×Music & Radio
edureka30.07×Business & Career
JDSU2.38×Business & Career
Fairy godmother5.6×Literature
Staycation2.34×Home & Garden
Historic site3×Arts & Culture
Empire Distribution23.5×Music & Radio
Vocal harmony2.71×Music & Radio
Goop3.02×Internet & Social Media
Grinch2.22×Movies & TV
Employee retention7.93×Business & Career
Wok3.45×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rustic modern audience
TraitClusterScore
Design AffinityPREMIUM9.8
DIY MentalityTHRILL4.48
Luxury OrientationPREMIUM2.72
Quality AwarenessPREMIUM2.41
PatriotismCONSERVATISM1.97
IndulgenceJOY1.7

Worldwide distribution

Worldwide audience distribution share by country for Rustic modern
CountryShare
United States65.7%
United Kingdom5.8%
Canada4.9%

See Rustic modern audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Rustic modern have in United States?

Rustic modern has an estimated audience of 466,495 people in United States, concentrated in California and Texas.

What is the gender split and age of Rustic modern fans?

65.4% of Rustic modern fans are female, 34.6% are male, with an average age of 44.2 years.

Which brands do Rustic modern fans like most?

Rustic modern fans show strongest brand affinity for Product design (4.17×), Janitor (13.47×), and Certified diabetes educator (18.25×) over the country average.

Where do Rustic modern fans live in United States?

Rustic modern fans in United States are most concentrated in California (reach 34,879), Texas (reach 33,052), and Florida (reach 21,599). These three regions account for the largest share of the active audience.

What other brands do Rustic modern fans also like?

Beyond Rustic modern itself, the audience over-indexes on Janitor (13.47×), Certified diabetes educator (18.25×), Mount Arafat (80×), and Home equity (2.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rustic modern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.