Decoração de Interiores Audience in Germany
Decoração de Interiores has an estimated audience of 422,180 people in Germany. 65.7% are female, 34.3% are male, average age 35.1. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Renovation, Do it yourself (DIY), Modern architecture, First-time buyer, Natural foods.
The average Decoração de Interiores fan in Germany is 35.1 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Renovation, Do it yourself (DIY), Modern architecture, with strongest over-indexing on Renovation (4.41× the country average). Demographically, the Decoração de Interiores audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Decoração de Interiores fans
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 35.1 |
| Estimated audience size | 422,180 |
Audience persona
The typical Decoração de Interiores fan in Germany is more female, around 35.1 years old, with strong Design Affinity tendencies and a notable affinity for Renovation.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 61,559 | 1.07× |
| Bayern | 59,553 | 0.88× |
| Nordrhein-Westfalen | 57,933 | 0.63× |
| Hessen | 45,896 | 1.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Renovation | 4.41× | Home & Garden |
| Do it yourself (DIY) | 3.23× | Home & Garden |
| Modern architecture | 5.06× | Arts & Culture |
| First-time buyer | 6.03× | Shopping |
| Natural foods | 5.31× | Food & Beverages |
| Spiegel Online | 2.3× | News |
| Livemusic | 3.3× | Music & Radio |
| Gated community | 5.86× | Home & Garden |
| Stanley Cup | 9.68× | Sports |
| Etsy | 3.18× | Fashion & Accessoires |
| Property finder | 3.33× | Home & Garden |
| Luxury real estate | 3.58× | Business & Career |
| Gina Tricot | 5.05× | Fashion & Accessoires |
| Art exhibition | 3.24× | Arts & Culture |
| Home improvement | 1.89× | Home & Garden |
| Airbnb | 1.97× | Travel & Leisure |
| Non-fiction books | 3.99× | Literature |
| Pet store | 2.79× | Pets & Animals |
| Maisons du Monde | 5.24× | Home & Garden |
| Ski resort | 3.11× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.83 |
| DIY Mentality | THRILL | 2.74 |
| Sustainability | BALANCE | 2.03 |
| Luxury Orientation | PREMIUM | 1.97 |
| Travelling | THRILL | 1.65 |
| Quality Awareness | PREMIUM | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 33.6% |
| United States | 7.7% |
| China | 6.8% |
See Decoração de Interiores audiences in other countries
- Decoração de Interiores — United States
- Decoração de Interiores — United Kingdom
- Decoração de Interiores — France
- Decoração de Interiores — Italy
- Decoração de Interiores — Spain
- Decoração de Interiores — Brazil
- Decoração de Interiores — Japan
- Decoração de Interiores — South Korea
- Decoração de Interiores — India
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Decoração de Interiores have in Germany?
Decoração de Interiores has an estimated audience of 422,180 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Decoração de Interiores fans?
65.7% of Decoração de Interiores fans are female, 34.3% are male, with an average age of 35.1 years.
Which brands do Decoração de Interiores fans like most?
Decoração de Interiores fans show strongest brand affinity for Renovation (4.41×), Do it yourself (DIY) (3.23×), and Modern architecture (5.06×) over the country average.
Where do Decoração de Interiores fans live in Germany?
Decoração de Interiores fans in Germany are most concentrated in Baden-Württemberg (reach 61,559), Bayern (reach 59,553), and Nordrhein-Westfalen (reach 57,933). These three regions account for the largest share of the active audience.
What other brands do Decoração de Interiores fans also like?
Beyond Decoração de Interiores itself, the audience over-indexes on Do it yourself (DIY) (3.23×), Modern architecture (5.06×), First-time buyer (6.03×), and Natural foods (5.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Decoração de Interiores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.