Rascasse Audience Intelligence

Decoração de Interiores Audience in Germany

A data profile of the people who buy, follow and care about Decoração de Interiores in Germany — modelled from more than twelve digital signal sources. Decoração de Interiores has an estimated audience of 422,180 people in Germany.

#5123among Topic in Germany#708in Home & Garden

The average Decoração de Interiores fan in Germany is 35.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include First-time buyer, Renovation, Do it yourself (DIY), with strongest over-indexing on First-time buyer (7.34× the country average).

Demographically, the Decoração de Interiores audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.

The typical Decoração de Interiores fan in Germany is more female, around 35.1 years old, with strong Design Affinity tendencies and a notable affinity for First-time buyer.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Decoração de Interiores profile in Germany.

Audience size
422K
in Germany
Gender
65.7%♀
34.3% male
Age
35.1
average years
Country rank
#13417
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Decoração de Interiores fans

65.7% are female, 34.3% are male, average age 35.1.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Decoração de Interiores audience in Germany
MetricValue
Female65.7%
Male34.3%
Average age35.1
Estimated audience size422,180
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Decoração de Interiores audience in Germany
Age bracketShare%
16-1928%
20-2921%
30-3921%
40-4920%
50+9%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Decoração de Interiores audience comes from Germany.

Worldwide audience distribution share by country for Decoração de Interiores
CountryShare
Brazil33.6%
United States7.7%
China6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Decoração de Interiores audience in Germany is strongest.

Fig. 05

Top regions by affinity

Decoração de Interiores fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.05×
02Baden-Württemberg~60K1.01×
03Bayern~70K0.99×
04Nordrhein-Westfalen~90K0.96×
Fig. 06

Affinity by region

Affinity by region — Decoração de Interiores, Germany
0.96×1.00×1.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Decoração de Interiores audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Decoração de Interiores audience
#·InterestCategoryAffinity×
01Stanley CupSports9.68×
02First-time buyerShopping7.34×
03Herbal teaFood & Beverages6.30×
04Specialty coffeeFood & Beverages6.05×
05Sunday BrunchKids & Family5.99×
06Gated communityHome & Garden5.30×
07First-time home buyer grantHome & Garden4.81×
08Starter homeHome & Garden4.79×
09SkyscannerTravel & Leisure4.18×
10RenovationHome & Garden3.88×
11Modern architectureArts & Culture3.79×
12Designer clothingFashion & Accessoires3.34×
13Unique GiftsShopping3.29×
14HouseplantHome & Garden3.20×
15Child developmentBusiness & Career3.08×
16EtsyFashion & Accessoires2.84×
17Do it yourself (DIY)Home & Garden2.58×
18Home improvementHome & Garden1.94×
19Personal financeBusiness & Career1.76×
20IKEAHome & Garden1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Decoração de Interiores audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Decoração de Interiores audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.36×
Quality AwarenessPREMIUM2.41×
DIY MentalityTHRILL2.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Decoração de Interiores audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.82×
PatriotismCONSERVATISM0.85×
Convenience OrientationPREMIUM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Decoração de Interiores have in Germany?

Decoração de Interiores has an estimated audience of 422,180 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Decoração de Interiores fans?

65.7% of Decoração de Interiores fans are female, 34.3% are male, with an average age of 35.1 years.

03

Which brands do Decoração de Interiores fans like most?

Decoração de Interiores fans show strongest brand affinity for First-time buyer (7.34×), Renovation (3.88×), and Do it yourself (DIY) (2.58×) over the country average.

04

Where do Decoração de Interiores fans live in Germany?

Decoração de Interiores fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Decoração de Interiores fans also like?

Beyond Decoração de Interiores itself, the audience over-indexes on Renovation (3.88×), Do it yourself (DIY) (2.58×), Stanley Cup (9.68×), and Modern architecture (3.79×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Decoração de Interiores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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