Real estate investing Audience in United States

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Real estate investing has an estimated audience of 10,171,507 people in United States. 49.1% are female, 50.9% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Luxury real estate, Investment, Real estate development, First-time buyer, Real estate.

The average Real estate investing fan in United States is 42.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Luxury real estate, Investment, Real estate development, with strongest over-indexing on Luxury real estate (4.78× the country average). Demographically, the Real estate investing audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Real estate investing fans

Demographic split for Real estate investing audience in United States
MetricValue
Female49.1%
Male50.9%
Average age42.9
Estimated audience size10,171,507

Audience persona

The typical Real estate investing fan in United States is balanced, around 42.9 years old, with strong Design Affinity tendencies and a notable affinity for Luxury real estate.

Top regions in United States

Top regions ranked by reach for Real estate investing in United States
RegionReachAffinity
California1,332,4891.19×
Texas1,091,0311.25×
Florida814,8471.18×
New York693,2621.22×
Georgia398,3061.27×
Illinois363,5891.07×
North Carolina356,9911.17×
Pennsylvania345,5031.01×
New Jersey299,7471.16×
Virginia284,4281.15×
Ohio283,5130.9×
Michigan243,8800.92×
Washington228,5521.12×
Arizona222,0321.07×
Massachusetts210,4801.05×
Tennessee207,7891.02×
Maryland207,0271.18×
Colorado190,7911.19×
Indiana173,6480.93×
South Carolina171,9571.12×
Missouri162,9170.99×
Alabama147,2071.04×
Louisiana132,8401.01×
Wisconsin131,2430.86×
Minnesota131,1540.9×
Kansas118,4471.48×
Kentucky116,3410.91×
Nevada115,3191.17×
Oregon112,1070.96×
Oklahoma108,9430.96×
Connecticut103,5061.01×
Utah97,0271.07×
Mississippi93,6751.12×
Arkansas75,3190.9×
Iowa66,0950.79×
Hawaii54,8341.25×
Idaho47,4580.93×
Nebraska44,0320.86×
New Mexico40,0700.79×
Washington, District of Columbia38,4001.26×
New Hampshire34,4810.86×
West Virginia32,0590.68×
Rhode Island26,2860.81×
Delaware25,4580.91×
Maine25,2970.69×
Montana23,4180.83×
Alaska19,5370.9×
North Dakota17,5960.84×
South Dakota15,7600.67×
Wyoming11,8780.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Real estate investing audience
BrandAffinityCategory
Luxury real estate4.78×Business & Career
Investment2.05×Business & Career
Real estate development3.17×Business & Career
First-time buyer2.94×Shopping
Real estate1.53×Business & Career
HomeGoods2.83×Home & Garden
Entrepreneurship1.57×Business & Career
Creative real estate investing3.94×Business & Career
Investor2.44×Business & Career
Small business1.72×Business & Career
Renovation1.9×Home & Garden
Health & wellness1.54×Health
Investment strategy3.4×Business & Career
Home décor products2.77×Home & Garden
Self care1.76×Health
Home construction1.98×Home & Garden
Nordstrom1.61×Shopping
Farmhouse2.6×Travel & Leisure
Hair Extensions2.23×Beauty & Wellness
Curly Hair2.25×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Real estate investing audience
TraitClusterScore
Design AffinityPREMIUM1.82
Luxury OrientationPREMIUM1.78
DIY MentalityTHRILL1.58
LGBTQ+ IdentityOPEN1.43
ExtroversionTHRILL1.35
SustainabilityBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for Real estate investing
CountryShare
United States12.9%
Japan5.1%
Brazil4.9%

See Real estate investing audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Real estate investing have in United States?

Real estate investing has an estimated audience of 10,171,507 people in United States, concentrated in California and Texas.

What is the gender split and age of Real estate investing fans?

49.1% of Real estate investing fans are female, 50.9% are male, with an average age of 42.9 years.

Which brands do Real estate investing fans like most?

Real estate investing fans show strongest brand affinity for Luxury real estate (4.78×), Investment (2.05×), and Real estate development (3.17×) over the country average.

Where do Real estate investing fans live in United States?

Real estate investing fans in United States are most concentrated in California (reach 1,332,489), Texas (reach 1,091,031), and Florida (reach 814,847). These three regions account for the largest share of the active audience.

What other brands do Real estate investing fans also like?

Beyond Real estate investing itself, the audience over-indexes on Investment (2.05×), Real estate development (3.17×), First-time buyer (2.94×), and Real estate (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Real estate investing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.