Rascasse Audience Intelligence

Heat press Audience in United States

A data profile of the people who buy, follow and care about Heat press in United States — modelled from more than twelve digital signal sources. Heat press has an estimated audience of 1,043,160 people in United States.

#8532among Topic in United States#1090in Home & Garden

The average Heat press fan in United States is 42.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Machine embroidery, Hobby Lobby, QVC, with strongest over-indexing on Machine embroidery (26.44× the country average).

Demographically, the Heat press audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Heat press fan in United States is more female, around 42.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Machine embroidery.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heat press profile in United States.

Audience size
1M
in United States
Gender
66.7%♀
33.3% male
Age
42.2
average years
Country rank
#23018
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heat press fans

66.7% are female, 33.3% are male, average age 42.2.

Fig. 02

Gender split

66.7%
Female
33.3%
Male
Demographic split for Heat press audience in United States
MetricValue
Female66.7%
Male33.3%
Average age42.2
Estimated audience size1,043,160
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Heat press audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3924%
40-4928%
50+21%
Fig. 04

Worldwide distribution

45.7%

of the worldwide Heat press audience comes from United States.

Worldwide audience distribution share by country for Heat press
CountryShare
United States45.7%
United Kingdom6.3%
Philippines5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heat press audience in United States is strongest.

Fig. 05

Top regions by affinity

Heat press fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K2.06×
02Alabama~30K1.94×
03Louisiana~30K1.87×
04Kentucky~20K1.65×
05Arkansas~10K1.55×
06West Virginia~7K1.54×
07Oklahoma~20K1.37×
08Georgia~40K1.35×
09Tennessee~30K1.26×
10Missouri~20K1.22×
11South Carolina~20K1.22×
12Texas~100K1.21×
13Indiana~20K1.16×
14Kansas~9K1.13×
15Ohio~40K1.11×
16New Mexico~5K1.04×
17North Carolina~30K1.02×
18Iowa~9K1.02×
19North Dakota~2K1.01×
20Nebraska~5K0.98×
21Michigan~30K0.96×
22Idaho~5K0.96×
23Montana~3K0.94×
24Maine~3K0.91×
25South Dakota~2K0.91×
26Utah~8K0.89×
27Arizona~20K0.88×
28Nevada~9K0.88×
29Hawaii~4K0.88×
30California~100K0.86×
31Pennsylvania~30K0.86×
32Delaware~2K0.86×
33Alaska~2K0.86×
34Illinois~30K0.84×
35Florida~60K0.81×
36Virginia~20K0.81×
37Wisconsin~10K0.81×
38Rhode Island~3K0.80×
39Maryland~10K0.78×
40Minnesota~10K0.78×
41Vermont~1K0.78×
42Oregon~9K0.76×
43Colorado~10K0.74×
44Connecticut~8K0.74×
45Washington~20K0.73×
46New Hampshire~3K0.72×
47New Jersey~20K0.68×
48Washington, District of Columbia~2K0.66×
49New York~40K0.65×
50Massachusetts~10K0.63×
Fig. 06

Affinity by region

Affinity by region — Heat press, United States
0.63×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heat press audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heat press audience
#·InterestCategoryAffinity×
01Duck TapeHome & Garden33.24×
02Machine embroideryHome & Garden26.44×
03Military pressSports22.39×
04Chemical engineeringBusiness & Career15.75×
05QVCMovies & TV7.79×
06Hobby LobbyHome & Garden4.81×
07Discount storesShopping4.58×
08SmartwatchTechnology & Electronics4.58×
09FedExBusiness & Career4.27×
10Home automationTechnology & Electronics4.02×
11Mortgage loansBusiness & Career3.33×
12Shopping mallsShopping3.19×
13PinterestInternet & Social Media3.11×
14Five BelowShopping3.07×
15InnovationBusiness & Career2.93×
16Vehicle insuranceCars & Mobility2.86×
17EtsyFashion & Accessoires2.42×
18FurnitureHome & Garden2.16×
19McDonald'sFood & Beverages2.13×
20Pizza HutFood & Beverages2.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heat press audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heat press audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.19×
Price SensitivityPREMIUM2.01×
Quality AwarenessPREMIUM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heat press audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.81×
SustainabilityBALANCE0.91×
Pet OwnershipJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heat press have in United States?

Heat press has an estimated audience of 1,043,160 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Heat press fans?

66.7% of Heat press fans are female, 33.3% are male, with an average age of 42.2 years.

03

Which brands do Heat press fans like most?

Heat press fans show strongest brand affinity for Machine embroidery (26.44×), Hobby Lobby (4.81×), and QVC (7.79×) over the country average.

04

Where do Heat press fans live in United States?

Heat press fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Heat press fans also like?

Beyond Heat press itself, the audience over-indexes on Hobby Lobby (4.81×), QVC (7.79×), Military press (22.39×), and Pinterest (3.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Heat press audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Heat press. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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