Heat press Audience in United States

Heat press logo

Heat press has an estimated audience of 1,043,160 people in United States. 66.7% are female, 33.3% are male, average age 42.2. Top regions: Texas, California, Florida. Top brand affinities: Product design, UK garage, Jesse Plemons, Regional styles of Mexican music, Insulin index.

The average Heat press fan in United States is 42.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Product design, UK garage, Jesse Plemons, with strongest over-indexing on Product design (3.85× the country average). Demographically, the Heat press audience skews more female with an average age of 42.2, and over-indexes on personality traits such as DIY Mentality, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Heat press fans

Demographic split for Heat press audience in United States
MetricValue
Female66.7%
Male33.3%
Average age42.2
Estimated audience size1,043,160

Audience persona

The typical Heat press fan in United States is more female, around 42.2 years old, with strong DIY Mentality tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Heat press in United States
RegionReachAffinity
Texas111,2491.24×
California106,0780.92×
Florida58,6210.83×
Georgia42,8641.33×
Ohio38,3311.19×
New York37,7970.65×
North Carolina34,1661.09×
Pennsylvania31,2840.89×
Illinois30,5400.88×
Alabama28,7871.98×
Tennessee27,0241.29×
Michigan26,6890.98×
Louisiana24,7181.84×
Indiana23,2131.22×
Kentucky22,2781.7×
Missouri21,4031.27×
Virginia20,4970.81×
Arizona19,9010.93×
South Carolina19,5271.24×
Mississippi18,8192.19×
New Jersey17,9720.68×
Oklahoma17,2051.49×
Washington15,4240.74×
Arkansas13,8711.61×
Maryland13,5010.75×
Wisconsin12,3190.78×
Colorado12,3050.75×
Massachusetts11,9930.58×
Minnesota11,5420.77×
Kansas9,5591.16×
Iowa8,9601.04×
Nevada8,8030.87×
Oregon8,7320.73×
Utah8,1860.88×
West Virginia7,5981.56×
Connecticut7,3870.71×
New Mexico5,5301.06×
Nebraska4,9460.95×
Idaho4,8390.92×
Hawaii3,5590.79×
Maine3,2710.88×
Montana2,3250.8×
New Hampshire2,2880.56×
Delaware2,1470.75×
Rhode Island2,1260.64×
North Dakota1,9710.92×
South Dakota1,7100.71×
Alaska1,5690.7×
Washington, District of Columbia1,5100.48×
Wyoming1,2290.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Heat press audience
BrandAffinityCategory
Product design3.85×Business & Career
UK garage5.42×Music & Radio
Jesse Plemons3.31×Movies & TV
Regional styles of Mexican music2.45×Music & Radio
Insulin index11.38×Health
Queens College, City University of New York5.55×Business & Career
Staycation2.31×Home & Garden
Jaws3.26×Movies & TV
South Asian cuisine5.18×Food & Beverages
Saving1.66×Business & Career
Kendra Scott1.65×Fashion & Accessoires
Nebraska Cornhuskers football1.98×Sports
JDSU1.66×Business & Career
Soldering iron1.55×Home & Garden
Home staging2.46×Home & Garden
Charlamagne Tha God4.2×Movies & TV
CAC 402.26×Business & Career
Hayward, California4.35×Travel & Leisure
Cachorro1.98×Pets & Animals
Governor of Michigan2.69×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Heat press audience
TraitClusterScore
DIY MentalityTHRILL1.63
CreativityOPEN1.5
IndividualismJOY1.43
Quality AwarenessPREMIUM1.4
ExtroversionTHRILL1.35
Price SensitivityPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Heat press
CountryShare
United States45.7%
United Kingdom6.3%
Philippines5.1%

See Heat press audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Heat press have in United States?

Heat press has an estimated audience of 1,043,160 people in United States, concentrated in Texas and California.

What is the gender split and age of Heat press fans?

66.7% of Heat press fans are female, 33.3% are male, with an average age of 42.2 years.

Which brands do Heat press fans like most?

Heat press fans show strongest brand affinity for Product design (3.85×), UK garage (5.42×), and Jesse Plemons (3.31×) over the country average.

Where do Heat press fans live in United States?

Heat press fans in United States are most concentrated in Texas (reach 111,249), California (reach 106,078), and Florida (reach 58,621). These three regions account for the largest share of the active audience.

What other brands do Heat press fans also like?

Beyond Heat press itself, the audience over-indexes on UK garage (5.42×), Jesse Plemons (3.31×), Regional styles of Mexican music (2.45×), and Insulin index (11.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Heat press. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.