Longarm quilting Audience in United States

Longarm quilting has an estimated audience of 428,296 people in United States. 86.9% are female, 13.1% are male, average age 47.7. Top regions: Texas, California, Florida. Top brand affinities: Sewing machine, Machine embroidery, Capital One, Autism Awareness, Diabetes mellitus awareness.

The average Longarm quilting fan in United States is 47.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Sewing machine, Machine embroidery, Capital One, with strongest over-indexing on Sewing machine (25.3× the country average). Demographically, the Longarm quilting audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Creativity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Longarm quilting fans

Demographic split for Longarm quilting audience in United States
MetricValue
Female86.9%
Male13.1%
Average age47.7
Estimated audience size428,296

Audience persona

The typical Longarm quilting fan in United States is more female, around 47.7 years old, with strong Creativity tendencies and a notable affinity for Sewing machine.

Top regions in United States

Top regions ranked by reach for Longarm quilting in United States
RegionReachAffinity
Texas28,4140.77×
California25,1560.53×
Florida13,2900.46×
Washington12,7351.48×
Michigan11,7491.05×
Ohio11,5510.88×
New York11,3210.47×
Pennsylvania11,2050.78×
North Carolina11,0100.85×
Illinois10,0630.71×
Minnesota9,6271.57×
Virginia8,6990.83×
Georgia8,0030.61×
Indiana7,8641.01×
Wisconsin7,7911.21×
Tennessee7,7550.9×
Oregon7,6501.56×
Missouri7,3531.07×
Utah7,2201.88×
Colorado7,1351.06×
Arizona6,8640.78×
Alabama5,9831×
Massachusetts5,9370.7×
Kentucky5,7761.08×
Iowa5,2331.48×
South Carolina5,1020.79×
Oklahoma4,9421.04×
Maryland4,6320.63×
Kansas4,0661.2×
Arkansas4,0011.13×
New Jersey3,9390.36×
Idaho3,4331.6×
Louisiana2,9500.53×
Nebraska2,6841.25×
New Hampshire2,6601.58×
Connecticut2,4430.57×
West Virginia2,3481.18×
Maine2,3341.52×
New Mexico2,1991.02×
Nevada2,1130.51×
Mississippi2,0150.57×
Montana1,8721.58×
South Dakota1,3441.36×
Alaska1,2691.39×
North Dakota1,0631.21×
Hawaii1,0360.56×
Wyoming1,0291.62×
Rhode Island9340.69×
Vermont9191.22×
Delaware8360.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Longarm quilting audience
BrandAffinityCategory
Sewing machine25.3×Home & Garden
Machine embroidery30.06×Home & Garden
Capital One6.51×Business & Career
Autism Awareness15×Health
Diabetes mellitus awareness9.94×Health
Google Maps5.73×Internet & Social Media
Indeed.com5.4×Business & Career
Google News7.26×News
AccuWeather7.41×Home & Garden
Khan Academy9.63×Business & Career
Sewing7.39×Home & Garden
Microblogging10.09×Technology & Electronics
Singer-songwriter4.53×Music & Radio
Diane Keaton6.27×Movies & TV
Kendra Scott10.08×Fashion & Accessoires
Circle K6.32×Shopping
DeviantArt6.22×Internet & Social Media
Income tax10.54×Business & Career
Enterprise Rent-A-Car5.06×Cars & Mobility
Beetlejuice4.03×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Longarm quilting audience
TraitClusterScore
CreativityOPEN2.2
Urban LifestyleOPEN2.09
DIY MentalityTHRILL1.55
Design AffinityPREMIUM1.43
Community OrientationOPEN1.42
Family OrientationCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Longarm quilting
CountryShare
United States58.6%
Canada7.5%
Australia7.0%

See Longarm quilting audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Longarm quilting have in United States?

Longarm quilting has an estimated audience of 428,296 people in United States, concentrated in Texas and California.

What is the gender split and age of Longarm quilting fans?

86.9% of Longarm quilting fans are female, 13.1% are male, with an average age of 47.7 years.

Which brands do Longarm quilting fans like most?

Longarm quilting fans show strongest brand affinity for Sewing machine (25.3×), Machine embroidery (30.06×), and Capital One (6.51×) over the country average.

Where do Longarm quilting fans live in United States?

Longarm quilting fans in United States are most concentrated in Texas (reach 28,414), California (reach 25,156), and Florida (reach 13,290). These three regions account for the largest share of the active audience.

What other brands do Longarm quilting fans also like?

Beyond Longarm quilting itself, the audience over-indexes on Machine embroidery (30.06×), Capital One (6.51×), Autism Awareness (15×), and Diabetes mellitus awareness (9.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Longarm quilting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.