Rascasse Audience Intelligence

Longarm quilting Audience in United States

A data profile of the people who buy, follow and care about Longarm quilting in United States — modelled from more than twelve digital signal sources. Longarm quilting has an estimated audience of 428,296 people in United States.

#12017among Topic in United States#1548in Home & Garden

The average Longarm quilting fan in United States is 47.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sewing machine, Machine embroidery, QVC, with strongest over-indexing on Sewing machine (42.81× the country average).

Demographically, the Longarm quilting audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Family Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Longarm quilting fan in United States is more female, around 47.7 years old, with strong Family Orientation tendencies and a notable affinity for Sewing machine.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Longarm quilting profile in United States.

Audience size
428K
in United States
Gender
86.9%♀
13.1% male
Age
47.7
average years
Country rank
#40025
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Longarm quilting fans

86.9% are female, 13.1% are male, average age 47.7.

Fig. 02

Gender split

86.9%
Female
13.1%
Male
Demographic split for Longarm quilting audience in United States
MetricValue
Female86.9%
Male13.1%
Average age47.7
Estimated audience size428,296
Fig. 03

Age distribution

Ø 47.7
average years
Age distribution of the Longarm quilting audience in United States
Age bracketShare%
16-1911%
20-299%
30-3911%
40-4920%
50+49%
Fig. 04

Worldwide distribution

58.6%

of the worldwide Longarm quilting audience comes from United States.

Worldwide audience distribution share by country for Longarm quilting
CountryShare
United States58.6%
Canada7.5%
Australia7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Longarm quilting audience in United States is strongest.

Fig. 05

Top regions by affinity

Longarm quilting fans by region: top regions in United States
#RegionReachAffinity×
01Utah~5K1.41×
02Minnesota~8K1.32×
03Oregon~6K1.29×
04Washington~10K1.26×
05Iowa~4K1.19×
06Idaho~3K1.17×
07Montana~1K1.16×
08New Hampshire~2K1.15×
09Maine~2K1.13×
10Nebraska~2K1.12×
11Wisconsin~7K1.11×
12North Dakota<1K1.11×
13South Dakota~1K1.09×
14Kentucky~6K1.06×
15Kansas~4K1.06×
16Alaska<1K1.06×
17Arkansas~4K1.05×
18West Virginia~2K1.05×
19Vermont<1K1.03×
20Missouri~7K1.02×
21Michigan~10K1.01×
22Colorado~7K1.01×
23Oklahoma~5K1.01×
24New Mexico~2K1.01×
25Alabama~6K1.00×
26Indiana~8K0.99×
27Rhode Island~1K0.97×
28Delaware~1K0.96×
29Tennessee~8K0.95×
30Washington, District of Columbia~1K0.94×
31South Carolina~6K0.92×
32Hawaii~2K0.92×
33Mississippi~3K0.91×
34North Carolina~10K0.89×
35Virginia~9K0.89×
36Ohio~10K0.88×
37Massachusetts~7K0.86×
38Pennsylvania~10K0.85×
39Arizona~7K0.84×
40Louisiana~5K0.84×
41Connecticut~4K0.84×
42Nevada~3K0.83×
43Illinois~10K0.81×
44Texas~30K0.79×
45Maryland~6K0.78×
46Georgia~10K0.74×
47New Jersey~7K0.68×
48Florida~20K0.66×
49New York~20K0.66×
50California~30K0.62×
Fig. 06

Affinity by region

Affinity by region — Longarm quilting, United States
0.62×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Longarm quilting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Longarm quilting audience
#·InterestCategoryAffinity×
01Machine embroideryHome & Garden46.01×
02Sewing machineHome & Garden42.81×
03QVCMovies & TV16.11×
04QuiltingHome & Garden15.06×
05ExxonMobilCars & Mobility14.14×
06TupperwareHome & Garden13.97×
07Elderly careHealth13.31×
08SewingHome & Garden12.41×
09Garden centreHome & Garden9.17×
10FedExBusiness & Career8.67×
11Sustainable energyHome & Garden8.35×
12Weather forecastingHome & Garden7.21×
13Renewable energyBusiness & Career5.79×
14KnittingHome & Garden5.58×
15PinterestInternet & Social Media5.44×
16Discount storesShopping4.98×
17Mortgage loansBusiness & Career3.86×
18Shopping mallsShopping3.71×
19Cancer awarenessHealth3.62×
20FurnitureHome & Garden3.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Longarm quilting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Longarm quilting audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.46×
CreativityOPEN2.72×
SustainabilityBALANCE2.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Longarm quilting audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.79×
Risk AppetiteTHRILL0.86×
Luxury OrientationPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Longarm quilting have in United States?

Longarm quilting has an estimated audience of 428,296 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Longarm quilting fans?

86.9% of Longarm quilting fans are female, 13.1% are male, with an average age of 47.7 years.

03

Which brands do Longarm quilting fans like most?

Longarm quilting fans show strongest brand affinity for Sewing machine (42.81×), Machine embroidery (46.01×), and QVC (16.11×) over the country average.

04

Where do Longarm quilting fans live in United States?

Longarm quilting fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Longarm quilting fans also like?

Beyond Longarm quilting itself, the audience over-indexes on Machine embroidery (46.01×), QVC (16.11×), Sewing (12.41×), and Pinterest (5.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Longarm quilting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Longarm quilting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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