Appliqué Audience in United States

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Appliqué has an estimated audience of 2,027,405 people in United States. 77.3% are female, 22.7% are male, average age 41.3. Top regions: California, Texas, New York. Top brand affinities: Fairy godmother, Governor of Michigan, Cherish (group), headspace, Goop.

The average Appliqué fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Fairy godmother, Governor of Michigan, Cherish (group), with strongest over-indexing on Fairy godmother (20.49× the country average). Demographically, the Appliqué audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Appliqué fans

Demographic split for Appliqué audience in United States
MetricValue
Female77.3%
Male22.7%
Average age41.3
Estimated audience size2,027,405

Audience persona

The typical Appliqué fan in United States is more female, around 41.3 years old, with strong Creativity tendencies and a notable affinity for Fairy godmother.

Top regions in United States

Top regions ranked by reach for Appliqué in United States
RegionReachAffinity
California223,0161×
Texas162,3800.93×
New York128,0481.13×
Florida110,4790.8×
Georgia71,2231.14×
Pennsylvania68,1151×
Illinois65,6740.97×
North Carolina64,1371.05×
Michigan61,3611.16×
Ohio60,7910.97×
New Jersey48,1670.93×
Washington47,0811.16×
Virginia46,0660.93×
Tennessee45,7271.12×
Alabama40,2251.42×
Louisiana38,9401.49×
Missouri37,6761.15×
Massachusetts37,3550.94×
Maryland36,8081.06×
Indiana34,9880.94×
Wisconsin32,2361.06×
Arizona32,0010.77×
Minnesota31,2591.08×
Colorado30,1160.94×
South Carolina29,4970.97×
Oregon27,9871.2×
Kentucky26,6151.05×
Oklahoma22,4891×
Mississippi22,1711.33×
Arkansas19,5021.17×
Utah18,6881.03×
Connecticut16,9970.84×
Kansas16,0731.01×
Iowa15,0220.9×
Nevada13,6330.7×
Idaho9,7420.96×
Nebraska8,8750.87×
New Mexico8,6120.85×
Hawaii7,7950.89×
West Virginia7,7540.82×
Rhode Island6,8871.07×
Maine6,8830.95×
New Hampshire6,6860.84×
Montana5,9611.06×
Washington, District of Columbia5,6130.92×
Delaware4,4970.8×
Alaska4,3191×
South Dakota4,1030.88×
North Dakota3,9950.96×
Vermont3,3160.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Appliqué audience
BrandAffinityCategory
Fairy godmother20.49×Literature
Governor of Michigan14.36×Politics & Society
Cherish (group)16.29×Music & Radio
headspace12.77×Health
Goop6.67×Internet & Social Media
Hibachi9.11×Food & Beverages
Google Home7.14×Technology & Electronics
Vocal harmony4.75×Music & Radio
Historic site4.4×Arts & Culture
Staycation3.35×Home & Garden
Hardik Pandya15.35×Sports
Wok6.56×Food & Beverages
JDSU3.07×Business & Career
Home equity1.85×Home & Garden
Grace Slick7.99×Music & Radio
Nebraska Cornhuskers football3.27×Sports
Grinch3.41×Movies & TV
Jesse Plemons2.77×Movies & TV
Mathcore6.43×Music & Radio
Janitor5.06×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Appliqué audience
TraitClusterScore
CreativityOPEN1.9
Design AffinityPREMIUM1.66
DIY MentalityTHRILL1.52
Price SensitivityPREMIUM1.49
Family OrientationCONSERVATISM1.33
SustainabilityBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Appliqué
CountryShare
United States34.0%
United Kingdom7.8%
Brazil7.3%

See Appliqué audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Appliqué have in United States?

Appliqué has an estimated audience of 2,027,405 people in United States, concentrated in California and Texas.

What is the gender split and age of Appliqué fans?

77.3% of Appliqué fans are female, 22.7% are male, with an average age of 41.3 years.

Which brands do Appliqué fans like most?

Appliqué fans show strongest brand affinity for Fairy godmother (20.49×), Governor of Michigan (14.36×), and Cherish (group) (16.29×) over the country average.

Where do Appliqué fans live in United States?

Appliqué fans in United States are most concentrated in California (reach 223,016), Texas (reach 162,380), and New York (reach 128,048). These three regions account for the largest share of the active audience.

What other brands do Appliqué fans also like?

Beyond Appliqué itself, the audience over-indexes on Governor of Michigan (14.36×), Cherish (group) (16.29×), headspace (12.77×), and Goop (6.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Appliqué. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.