A data profile of the people who buy, follow and care about Deity in Mexico — modelled from more than twelve digital signal sources. Deity has an estimated audience of 4,374,095 people in Mexico.
Deity has an estimated audience of 4,374,095 people in Mexico. 56.1% are female, 43.9% are male, average age 29.6. Top brand affinities: Jessica Alba, Smoked meat, Tabloid (newspaper format), Christmas market, SOS Children's Villages.
Top brand affinities include Jessica Alba, Smoked meat, Tabloid (newspaper format), with strongest over-indexing on Jessica Alba (1.59× the country average).
Demographically, the Deity audience skews more female with an average age of 29.6, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Deity fan in Mexico is more female, around 29.6 years old, with strong Spirituality tendencies and a notable affinity for Jessica Alba.
The key figures that characterise the Deity profile in Mexico.
56.1% are female, 43.9% are male, average age 29.6.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 29.6 |
| Estimated audience size | 4,374,095 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 20% | |
| 30-39 | 14% | |
| 40-49 | 12% | |
| 50+ | 6% |
of the worldwide Deity audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 27.6% |
| Italy | 9.9% |
| Brazil | 8.9% |
The strongest cross-interests of the Deity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SOS Children's Villages | Politics & Society | 3.44× | ||
| 02 | Kinder Surprise | Food & Beverages | 2.58× | ||
| 03 | Christmas market | Food & Beverages | 2.07× | ||
| 04 | Smoked meat | Food & Beverages | 1.72× | ||
| 05 | Tabloid (newspaper format) | Literature | 1.60× | ||
| 06 | Elderly care | Health | 1.60× | ||
| 07 | Jessica Alba | Movies & TV | 1.59× | ||
| 08 | Freedom of thought | Politics & Society | 1.57× | ||
| 09 | Amiens SC | Sports | 1.54× | ||
| 10 | Jean-Michel Jarre | Music & Radio | 1.52× | ||
| 11 | FC Dallas | Sports | 1.51× | ||
| 12 | Hamburger SV | Sports | 1.51× | ||
| 13 | Aziz Ansari | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.29× | |
| Tradition | CONSERVATISM | 1.26× | |
| Family Orientation | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Design Affinity | PREMIUM | 0.82× | |
| Price Sensitivity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Deity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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