Deity Audience in Mexico
Deity has an estimated audience of 4,374,095 people in Mexico. 56.1% are female, 43.9% are male, average age 29.6. Top brand affinities: Jessica Alba, Smoked meat, Tabloid (newspaper format), Christmas market, Elderly care.
Top brand affinities include Jessica Alba, Smoked meat, Tabloid (newspaper format), with strongest over-indexing on Jessica Alba (1.59× the country average). Demographically, the Deity audience skews more female with an average age of 29.6, and over-indexes on personality traits such as Spirituality, Tradition.
Category: Politics & Society · Type: Topic
Demographics of Deity fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 29.6 |
| Estimated audience size | 4,374,095 |
Audience persona
The typical Deity fan in Mexico is more female, around 29.6 years old, with strong Spirituality tendencies and a notable affinity for Jessica Alba.
Top brand affinities of Deity fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jessica Alba | 1.59× | Movies & TV |
| Smoked meat | 1.72× | Food & Beverages |
| Tabloid (newspaper format) | 1.6× | Literature |
| Christmas market | 2.07× | Food & Beverages |
| Elderly care | 1.6× | Health |
| SOS Children's Villages | 3.44× | Politics & Society |
| FC Dallas | 1.51× | Sports |
| Amiens SC | 1.54× | Sports |
| Hamburger SV | 1.51× | Sports |
| Aziz Ansari | 1.51× | Movies & TV |
| Freedom of thought | 1.57× | Politics & Society |
| Kinder Surprise | 2.58× | Food & Beverages |
| Jean-Michel Jarre | 1.52× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.29 |
| Tradition | CONSERVATISM | 1.26 |
| Family Orientation | CONSERVATISM | 1.24 |
| Individualism | JOY | 1.19 |
| Community Orientation | OPEN | 1.16 |
| Convenience Orientation | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.6% |
| Italy | 9.9% |
| Brazil | 8.9% |
See Deity audiences in other countries
More Politics & Society audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Deity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.