Deity Audience in Mexico
Deity has an estimated audience of 4,374,095 people in Mexico. 56.1% are female, 43.9% are male, average age 29.6. Top brand affinities: Smoked meat, SOS Children's Villages, Christmas market, Sensodyne, South by Southwest.
Top brand affinities include Smoked meat, SOS Children's Villages, Christmas market, with strongest over-indexing on Smoked meat (1.52× the country average). Demographically, the Deity audience skews more female with an average age of 29.6, and over-indexes on personality traits such as Spirituality, Tradition.
Category: Politics & Society · Type: Topic
Demographics of Deity fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 29.6 |
| Estimated audience size | 4,374,095 |
Audience persona
The typical Deity fan in Mexico is more female, around 29.6 years old, with strong Spirituality tendencies and a notable affinity for Smoked meat.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Smoked meat | 1.52× | Food & Beverages |
| SOS Children's Villages | 4.01× | Politics & Society |
| Christmas market | 1.84× | Food & Beverages |
| Sensodyne | 1.57× | Beauty & Wellness |
| South by Southwest | 1.51× | Business & Career |
| Kinder Surprise | 3.14× | Food & Beverages |
| Bangkok Airways | 1.63× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.25 |
| Tradition | CONSERVATISM | 0.97 |
| Social Media Usage | JOY | 0.86 |
| LGBTQ+ Identity | OPEN | 0.84 |
| Creativity | OPEN | 0.84 |
| Need for Security | CONSERVATISM | 0.83 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.6% |
| Italy | 9.9% |
| Brazil | 8.9% |
See Deity audiences in other countries
More Politics & Society audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Deity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.