Rascasse Audience Intelligence

Video rental shop Audience in United States

A data profile of the people who buy, follow and care about Video rental shop in United States — modelled from more than twelve digital signal sources. Video rental shop has an estimated audience of 1,251,343 people in United States.

#260among Touchpoint in United States#3493in Movies & TV

The average Video rental shop fan in United States is 33.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Scotts Valley, California, Young Sheldon, Godzilla, with strongest over-indexing on Scotts Valley, California (60.31× the country average).

Demographically, the Video rental shop audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Video rental shop fan in United States is more female, around 33.1 years old, with strong Extroversion tendencies and a notable affinity for Scotts Valley, California.

Category: Movies & TV · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Video rental shop profile in United States.

Audience size
1.3M
in United States
Gender
61.0%♀
39.0% male
Age
33.1
average years
Country rank
#20252
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Video rental shop fans

61.0% are female, 39.0% are male, average age 33.1.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Video rental shop audience in United States
MetricValue
Female61.0%
Male39.0%
Average age33.1
Estimated audience size1,251,343
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Video rental shop audience in United States
Age bracketShare%
16-1931%
20-2927%
30-3921%
40-4915%
50+7%
Fig. 04

Worldwide distribution

19.3%

of the worldwide Video rental shop audience comes from United States.

Worldwide audience distribution share by country for Video rental shop
CountryShare
United States19.3%
Brazil11.6%
Mexico11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Video rental shop audience in United States is strongest.

Fig. 05

Top regions by affinity

Video rental shop fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~3K1.10×
02Wyoming~2K1.10×
03New Hampshire~5K1.09×
04Rhode Island~4K1.08×
05Arkansas~10K1.07×
06West Virginia~6K1.06×
07New Mexico~6K1.03×
08Nebraska~6K1.03×
09North Dakota~3K1.03×
10Connecticut~10K1.02×
11Iowa~10K1.02×
12Kansas~10K1.02×
13Idaho~6K1.02×
14Kentucky~20K1.01×
15Oklahoma~10K1.01×
16Mississippi~10K1.01×
17Alabama~20K1.00×
18Oregon~10K1.00×
19Utah~10K1.00×
20Maine~4K1.00×
21Montana~3K1.00×
22Delaware~3K1.00×
23Vermont~2K1.00×
24Missouri~20K0.99×
25Minnesota~20K0.99×
26Nevada~10K0.99×
27Hawaii~5K0.99×
28Washington, District of Columbia~4K0.99×
29Tennessee~20K0.98×
30Colorado~20K0.98×
31South Carolina~20K0.98×
32Louisiana~20K0.98×
33Arizona~20K0.97×
34Indiana~20K0.97×
35Maryland~20K0.97×
36Wisconsin~20K0.97×
37Michigan~30K0.96×
38Washington~20K0.96×
39Massachusetts~20K0.96×
40Ohio~40K0.95×
41Georgia~40K0.95×
42North Carolina~40K0.95×
43New Jersey~30K0.95×
44Virginia~30K0.95×
45Pennsylvania~40K0.94×
46Illinois~40K0.93×
47Florida~80K0.91×
48New York~60K0.91×
49Texas~100K0.89×
50California~100K0.85×
Fig. 06

Affinity by region

Affinity by region — Video rental shop, United States
0.85×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Video rental shop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Video rental shop audience
#·InterestCategoryAffinity×
01Scotts Valley, CaliforniaTravel & Leisure60.31×
02Bill SkarsgårdMovies & TV9.74×
03Morena BaccarinMovies & TV8.82×
04Young SheldonMovies & TV7.78×
05Dylan O'BrienMovies & TV6.22×
06Catherine O'HaraMovies & TV6.10×
07Georgie & Mandy's First MarriageMovies & TV5.92×
08Spirit HalloweenKids & Family5.91×
09Internet Movie DatabaseMovies & TV5.85×
10Raven (comics)Literature5.59×
11GodzillaMovies & TV5.51×
12Rob ReinerMovies & TV4.44×
13Creative CommonsTechnology & Electronics4.33×
14Instant messagingInternet & Social Media3.27×
15PeacemakerMovies & TV3.05×
16Harry PotterMovies & TV3.00×
17MotherhoodKids & Family2.44×
18ChildKids & Family2.31×
19CultureLiterature2.08×
20Food and drinkFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Video rental shop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Video rental shop audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.93×
TraditionCONSERVATISM1.75×
Urban LifestyleOPEN1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Video rental shop audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.91×
Luxury OrientationPREMIUM0.96×
IndulgenceJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Video rental shop have in United States?

Video rental shop has an estimated audience of 1,251,343 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Video rental shop fans?

61.0% of Video rental shop fans are female, 39.0% are male, with an average age of 33.1 years.

03

Which brands do Video rental shop fans like most?

Video rental shop fans show strongest brand affinity for Scotts Valley, California (60.31×), Young Sheldon (7.78×), and Godzilla (5.51×) over the country average.

04

Where do Video rental shop fans live in United States?

Video rental shop fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Video rental shop fans also like?

Beyond Video rental shop itself, the audience over-indexes on Young Sheldon (7.78×), Godzilla (5.51×), Spirit Halloween (5.91×), and Catherine O'Hara (6.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Video rental shop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Video rental shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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