Video rental shop Audience in United States

Video rental shop logo

Video rental shop has an estimated audience of 1,251,343 people in United States. 61.0% are female, 39.0% are male, average age 33.1. Top regions: California, Texas, Florida. Top brand affinities: Scotts Valley, California, Young Sheldon, Euphoria, Godzilla, Spirit Halloween.

The average Video rental shop fan in United States is 33.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Scotts Valley, California, Young Sheldon, Euphoria, with strongest over-indexing on Scotts Valley, California (60.31× the country average). Demographically, the Video rental shop audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Touchpoint

Demographics of Video rental shop fans

Demographic split for Video rental shop audience in United States
MetricValue
Female61.0%
Male39.0%
Average age33.1
Estimated audience size1,251,343

Audience persona

The typical Video rental shop fan in United States is more female, around 33.1 years old, with strong Extroversion tendencies and a notable affinity for Scotts Valley, California.

Top regions in United States

Top regions ranked by reach for Video rental shop in United States
RegionReachAffinity
California40,9980.3×
Texas35,1000.33×
Florida26,0130.31×
Georgia24,9650.65×
New York23,5860.34×
Pennsylvania22,0980.52×
Ohio21,4860.56×
Michigan21,3890.65×
Arizona20,4880.8×
Tennessee19,9860.8×
South Carolina19,8431.05×
North Carolina19,7750.53×
Kentucky19,5061.24×
Illinois19,1320.46×
Missouri18,7240.93×
Indiana17,4010.76×
Connecticut16,8581.34×
Washington16,8350.67×
Oregon16,5281.15×
Virginia16,3230.54×
New Jersey16,2020.51×
Arkansas15,7631.53×
Massachusetts15,6780.64×
Colorado15,2610.77×
Alabama14,6850.84×
Iowa14,6801.42×
Maryland14,6170.68×
Minnesota14,2560.8×
Nebraska13,5072.15×
Mississippi12,6741.23×
New Hampshire12,0702.45×
Nevada11,7190.97×
Utah11,5001.03×
Louisiana11,2690.7×
Oklahoma11,0110.79×
Wisconsin10,6370.57×
West Virginia10,4631.8×
Kansas9,6640.98×
Idaho9,6621.54×
New Mexico8,3981.34×
Maine8,3201.86×
South Dakota7,1872.48×
Rhode Island6,6601.67×
Wyoming5,0782.74×
Washington, District of Columbia4,3061.14×
Montana3,6411.05×
Delaware2,9820.86×
Alaska2,0880.78×
Hawaii1,8460.34×
North Dakota1,7500.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Video rental shop audience
BrandAffinityCategory
Scotts Valley, California60.31×Travel & Leisure
Young Sheldon7.78×Movies & TV
Euphoria2.93×Movies & TV
Godzilla5.51×Movies & TV
Spirit Halloween5.91×Kids & Family
Friends3.03×Movies & TV
Georgie & Mandy's First Marriage5.92×Movies & TV
Catherine O'Hara6.1×Movies & TV
Rob Reiner4.44×Movies & TV
Bill Skarsgård9.74×Movies & TV
Harry Potter3×Movies & TV
Instant messaging3.27×Internet & Social Media
Peacemaker3.05×Movies & TV
Raven (comics)5.59×Literature
Child2.31×Kids & Family
Superman2.06×Movies & TV
Creative Commons4.33×Technology & Electronics
Motherhood2.44×Kids & Family
Beetlejuice3.6×Movies & TV
Food and drink1.7×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Video rental shop audience
TraitClusterScore
ExtroversionTHRILL1.47
LGBTQ+ IdentityOPEN1.45
Early Adopter MentalityPOWER1.41
Convenience OrientationPREMIUM1.25
Social Media UsageJOY1.24
Urban LifestyleOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Video rental shop
CountryShare
United States19.3%
Brazil11.6%
Mexico11.3%

See Video rental shop audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Video rental shop have in United States?

Video rental shop has an estimated audience of 1,251,343 people in United States, concentrated in California and Texas.

What is the gender split and age of Video rental shop fans?

61.0% of Video rental shop fans are female, 39.0% are male, with an average age of 33.1 years.

Which brands do Video rental shop fans like most?

Video rental shop fans show strongest brand affinity for Scotts Valley, California (60.31×), Young Sheldon (7.78×), and Euphoria (2.93×) over the country average.

Where do Video rental shop fans live in United States?

Video rental shop fans in United States are most concentrated in California (reach 40,998), Texas (reach 35,100), and Florida (reach 26,013). These three regions account for the largest share of the active audience.

What other brands do Video rental shop fans also like?

Beyond Video rental shop itself, the audience over-indexes on Young Sheldon (7.78×), Euphoria (2.93×), Godzilla (5.51×), and Spirit Halloween (5.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Video rental shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.