Scotts Valley, California Audience in United States

Scotts Valley, California logo

Scotts Valley, California has an estimated audience of 1,332,545 people in United States. 65.9% are female, 34.1% are male, average age 32.8. Top regions: California, Texas, Washington. Top brand affinities: Video rental shop, Henry Cavill, Taylor Swift, GameStop, True Detective.

The average Scotts Valley, California fan in United States is 32.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include Video rental shop, Henry Cavill, Taylor Swift, with strongest over-indexing on Video rental shop (39.19× the country average). Demographically, the Scotts Valley, California audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Scotts Valley, California fans

Demographic split for Scotts Valley, California audience in United States
MetricValue
Female65.9%
Male34.1%
Average age32.8
Estimated audience size1,332,545

Audience persona

The typical Scotts Valley, California fan in United States is more female, around 32.8 years old, with strong Extroversion tendencies and a notable affinity for Video rental shop.

Top regions in United States

Top regions ranked by reach for Scotts Valley, California in United States
RegionReachAffinity
California999,40919.1×
Texas57,0290.5×
Washington37,4301.4×
Oregon33,6452.2×
Florida32,2810.36×
New York27,4360.37×
Arizona27,3721.01×
Nevada26,0902.02×
Colorado19,4590.93×
Illinois19,3780.44×
Georgia14,8920.36×
Michigan13,6890.39×
North Carolina13,6730.34×
Ohio13,2170.32×
Pennsylvania13,0550.29×
Massachusetts12,9760.49×
Virginia12,7800.39×
Utah10,6580.89×
Tennessee10,5810.4×
Minnesota9,8030.51×
Missouri9,7730.45×
Hawaii9,2221.61×
Oklahoma8,8670.6×
Idaho8,7901.32×
New Jersey8,5770.25×
Wisconsin8,1960.41×
Indiana7,6410.31×
Maryland7,2660.32×
Kansas5,9090.56×
South Carolina5,6230.28×
Arkansas5,3730.49×
New Mexico5,2600.79×
Alabama5,0060.27×
Iowa4,6520.42×
Louisiana4,5370.26×
Kentucky4,5250.27×
Connecticut3,8970.29×
Montana3,8011.03×
Nebraska3,5250.53×
Mississippi3,4020.31×
Alaska3,2281.13×
Maine2,7300.57×
Washington, District of Columbia2,7290.68×
New Hampshire2,5710.49×
South Dakota2,4120.78×
West Virginia2,3410.38×
Rhode Island2,2350.53×
Wyoming2,0201.02×
North Dakota1,9570.71×
Vermont1,8320.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scotts Valley, California audience
BrandAffinityCategory
Video rental shop39.19×Movies & TV
Henry Cavill5.04×Movies & TV
Taylor Swift1.7×Music & Radio
GameStop2.04×Games
True Detective2.38×Movies & TV
Internet celebrity2.14×Internet & Social Media
Real Madrid C.F.1.64×Sports
Ryan Reynolds2.85×Movies & TV
Online newspaper1.51×News
New England Patriots1.56×Sports
Call of Duty1.91×Games
The Legend of Zelda2.55×Games
Miley Cyrus2.27×Music & Radio
Chris Pratt2.76×Movies & TV
Magic: The Gathering2.65×Games
Katy Perry2.27×Music & Radio
Jennifer Lawrence2.19×Movies & TV
Modern Family2.39×Movies & TV
MTV1.93×Movies & TV
Fanatics1.89×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scotts Valley, California audience
TraitClusterScore
ExtroversionTHRILL1.55
Urban LifestyleOPEN1.35
Risk AppetiteTHRILL1.17
Pet OwnershipJOY1.1
Family OrientationCONSERVATISM1.08
IndividualismJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for Scotts Valley, California
CountryShare
United States19.1%
Mexico10.4%
Brazil10.0%

See Scotts Valley, California audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Scotts Valley, California have in United States?

Scotts Valley, California has an estimated audience of 1,332,545 people in United States, concentrated in California and Texas.

What is the gender split and age of Scotts Valley, California fans?

65.9% of Scotts Valley, California fans are female, 34.1% are male, with an average age of 32.8 years.

Which brands do Scotts Valley, California fans like most?

Scotts Valley, California fans show strongest brand affinity for Video rental shop (39.19×), Henry Cavill (5.04×), and Taylor Swift (1.7×) over the country average.

Where do Scotts Valley, California fans live in United States?

Scotts Valley, California fans in United States are most concentrated in California (reach 999,409), Texas (reach 57,029), and Washington (reach 37,430). These three regions account for the largest share of the active audience.

What other brands do Scotts Valley, California fans also like?

Beyond Scotts Valley, California itself, the audience over-indexes on Henry Cavill (5.04×), Taylor Swift (1.7×), GameStop (2.04×), and True Detective (2.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scotts Valley, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.