Rascasse Audience Intelligence

Scotts Valley, California Audience in United States

A data profile of the people who buy, follow and care about Scotts Valley, California in United States — modelled from more than twelve digital signal sources. Scotts Valley, California has an estimated audience of 1,332,545 people in United States.

#273among City in United States#1642among POI in United States#1468in Travel & Leisure

The average Scotts Valley, California fan in United States is 32.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Video rental shop, Henry Cavill, Britney Spears, with strongest over-indexing on Video rental shop (60.31× the country average).

Demographically, the Scotts Valley, California audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Extroversion, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scotts Valley, California fan in United States is more female, around 32.8 years old, with strong Extroversion tendencies and a notable affinity for Video rental shop.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scotts Valley, California profile in United States.

Audience size
1.3M
in United States
Gender
65.9%♀
34.1% male
Age
32.8
average years
Country rank
#19360
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scotts Valley, California fans

65.9% are female, 34.1% are male, average age 32.8.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for Scotts Valley, California audience in United States
MetricValue
Female65.9%
Male34.1%
Average age32.8
Estimated audience size1,332,545
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Scotts Valley, California audience in United States
Age bracketShare%
16-1932%
20-2927%
30-3919%
40-4914%
50+8%
Fig. 04

Worldwide distribution

19.1%

of the worldwide Scotts Valley, California audience comes from United States.

Worldwide audience distribution share by country for Scotts Valley, California
CountryShare
United States19.1%
Mexico10.4%
Brazil10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scotts Valley, California audience in United States is strongest.

Fig. 05

Top regions by affinity

Scotts Valley, California fans by region: top regions in United States
#RegionReachAffinity×
01California~1M17.60×
02Oregon~30K2.04×
03Nevada~20K1.69×
04Washington~30K1.29×
05Hawaii~7K1.29×
06Idaho~8K1.21×
07Alaska~3K1.18×
08Montana~4K1.11×
09Arizona~30K1.10×
10Vermont~2K1.03×
11North Dakota~3K1.02×
12South Dakota~3K1.00×
13Colorado~20K0.98×
14Utah~10K0.98×
15Delaware~4K0.98×
16Rhode Island~4K0.97×
17Maine~5K0.96×
18New Mexico~6K0.95×
19New Hampshire~5K0.95×
20Washington, District of Columbia~4K0.93×
21West Virginia~6K0.91×
22Nebraska~6K0.90×
23Mississippi~10K0.88×
24Arkansas~10K0.87×
25Kansas~9K0.86×
26Oklahoma~10K0.84×
27Iowa~9K0.84×
28Louisiana~10K0.82×
29Kentucky~10K0.81×
30Connecticut~10K0.80×
31Alabama~10K0.79×
32South Carolina~20K0.77×
33Minnesota~10K0.75×
34Missouri~20K0.74×
35Wisconsin~10K0.74×
36Indiana~20K0.73×
37Tennessee~20K0.72×
38Maryland~20K0.71×
39Massachusetts~20K0.70×
40Michigan~20K0.66×
41New Jersey~20K0.65×
42Virginia~20K0.65×
43Ohio~30K0.63×
44North Carolina~30K0.63×
45Illinois~30K0.62×
46Georgia~30K0.62×
47Pennsylvania~30K0.60×
48Texas~60K0.56×
49New York~40K0.53×
50Florida~50K0.52×
Fig. 06

Affinity by region

Affinity by region — Scotts Valley, California, United States
0.52×1.00×17.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scotts Valley, California audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scotts Valley, California audience
#·InterestCategoryAffinity×
01Video rental shopMovies & TV60.31×
02Ultra-high-definition televisionMovies & TV6.94×
03Henry CavillMovies & TV5.63×
04Bella ThorneMovies & TV4.41×
05Chris PineMovies & TV4.03×
06Cate BlanchettMovies & TV3.61×
07Chris PrattMovies & TV3.28×
08Ryan ReynoldsMovies & TV3.14×
09Non-alcoholic beverageFood & Beverages2.72×
10FanaticsFashion & Accessoires2.68×
11True DetectiveMovies & TV2.43×
12Jessica AlbaMovies & TV2.42×
13Britney SpearsMusic & Radio2.39×
14Internet celebrityInternet & Social Media2.38×
15Miley CyrusMusic & Radio2.14×
16Jennifer LawrenceMovies & TV2.14×
17Online newspaperNews1.85×
18GameStopGames1.77×
19Street foodFood & Beverages1.56×
20Rail transportTravel & Leisure1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scotts Valley, California audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scotts Valley, California audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.33×
Career OrientationPOWER1.33×
IndividualismJOY1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scotts Valley, California audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.53×
Luxury OrientationPREMIUM0.59×
Quality AwarenessPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scotts Valley, California have in United States?

Scotts Valley, California has an estimated audience of 1,332,545 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Scotts Valley, California fans?

65.9% of Scotts Valley, California fans are female, 34.1% are male, with an average age of 32.8 years.

03

Which brands do Scotts Valley, California fans like most?

Scotts Valley, California fans show strongest brand affinity for Video rental shop (60.31×), Henry Cavill (5.63×), and Britney Spears (2.39×) over the country average.

04

Where do Scotts Valley, California fans live in United States?

Scotts Valley, California fans in United States are most concentrated in California (reach ~1M), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Scotts Valley, California fans also like?

Beyond Scotts Valley, California itself, the audience over-indexes on Henry Cavill (5.63×), Britney Spears (2.39×), Internet celebrity (2.38×), and Non-alcoholic beverage (2.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Scotts Valley, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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