Belo Horizonte Audience in Brazil
Belo Horizonte has an estimated audience of 9,872,529 people in Brazil. 60.5% are female, 39.5% are male, average age 41.7. Top brand affinities: Shopping malls, Localiza, MSN, Medicine, Soul music.
Top brand affinities include Shopping malls, Localiza, MSN, with strongest over-indexing on Shopping malls (1.66× the country average). Demographically, the Belo Horizonte audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Tradition.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Belo Horizonte fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 41.7 |
| Estimated audience size | 9,872,529 |
Audience persona
The typical Belo Horizonte fan in Brazil is more female, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Shopping malls.
Top brand affinities of Belo Horizonte fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping malls | 1.66× | Shopping |
| Localiza | 2.27× | Cars & Mobility |
| MSN | 2.24× | News |
| Medicine | 1.61× | Business & Career |
| Soul music | 1.65× | Music & Radio |
| Electronic music | 1.51× | Music & Radio |
| Jazz music | 1.55× | Music & Radio |
| Action movies | 1.58× | Movies & TV |
| Telecommunication | 1.59× | Technology & Electronics |
| Real property | 1.51× | Home & Garden |
| Heavy metal music | 1.52× | Music & Radio |
| Bossa nova | 2.09× | Music & Radio |
| Dafiti | 1.62× | Fashion & Accessoires |
| Spanish language | 1.85× | Politics & Society |
| Rede Globo | 1.56× | Movies & TV |
| Drawing | 1.51× | Home & Garden |
| Public transport | 1.62× | Cars & Mobility |
| Robinho | 3.8× | Sports |
| Lodging | 1.7× | Travel & Leisure |
| Happy hour | 1.5× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.39 |
| Tradition | CONSERVATISM | 1.33 |
| Individualism | JOY | 1.3 |
| Convenience Orientation | PREMIUM | 1.2 |
| Spirituality | BALANCE | 1.19 |
| Family Orientation | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 88.0% |
| Portugal | 2.8% |
| United States | 1.9% |
See Belo Horizonte audiences in other countries
More City audiences in Brazil
- St Andrews (79,707,367)
- St Albans (79,657,109)
- São Paulo (31,775,991)
- Nieuwegein (27,122,494)
- Rio de Janeiro (24,008,315)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Belo Horizonte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.