A data profile of the people who buy, follow and care about Belo Horizonte in Brazil — modelled from more than twelve digital signal sources. Belo Horizonte has an estimated audience of 9,872,529 people in Brazil.
Belo Horizonte has an estimated audience of 9,872,529 people in Brazil. 60.5% are female, 39.5% are male, average age 41.7. Top brand affinities: Shopping malls, Localiza, MSN, Medicine, Soul music.
Top brand affinities include Shopping malls, Localiza, MSN, with strongest over-indexing on Shopping malls (1.66× the country average).
Demographically, the Belo Horizonte audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Belo Horizonte fan in Brazil is more female, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Shopping malls.
The key figures that characterise the Belo Horizonte profile in Brazil.
60.5% are female, 39.5% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 41.7 |
| Estimated audience size | 9,872,529 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Belo Horizonte audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 88.0% |
| Portugal | 2.8% |
| United States | 1.9% |
The strongest cross-interests of the Belo Horizonte audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Robinho | Sports | 3.80× | ||
| 02 | Localiza | Cars & Mobility | 2.27× | ||
| 03 | MSN | News | 2.24× | ||
| 04 | Bossa nova | Music & Radio | 2.09× | ||
| 05 | Spanish language | Politics & Society | 1.85× | ||
| 06 | Lodging | Travel & Leisure | 1.70× | ||
| 07 | Shopping malls | Shopping | 1.66× | ||
| 08 | Soul music | Music & Radio | 1.65× | ||
| 09 | Dafiti | Fashion & Accessoires | 1.62× | ||
| 10 | Public transport | Cars & Mobility | 1.62× | ||
| 11 | Medicine | Business & Career | 1.61× | ||
| 12 | Telecommunication | Technology & Electronics | 1.59× | ||
| 13 | Action movies | Movies & TV | 1.58× | ||
| 14 | Rede Globo | Movies & TV | 1.56× | ||
| 15 | Jazz music | Music & Radio | 1.55× | ||
| 16 | Heavy metal music | Music & Radio | 1.52× | ||
| 17 | Electronic music | Music & Radio | 1.51× | ||
| 18 | Real property | Home & Garden | 1.51× | ||
| 19 | Drawing | Home & Garden | 1.51× | ||
| 20 | Happy hour | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.39× | |
| Tradition | CONSERVATISM | 1.33× | |
| Individualism | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.73× | |
| Community Orientation | OPEN | 0.76× | |
| Mindfulness | BALANCE | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Belo Horizonte. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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