Rascasse Audience Intelligence

Social equality Audience in United States

A data profile of the people who buy, follow and care about Social equality in United States — modelled from more than twelve digital signal sources. Social equality has an estimated audience of 9,171,000 people in United States.

#2465among Topic in United States#236in Politics & Society

The average Social equality fan in United States is 35.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sustainable energy, Philanthropy, Society6, with strongest over-indexing on Sustainable energy (6.41× the country average).

Demographically, the Social equality audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Social equality fan in United States is more female, around 35.4 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social equality profile in United States.

Audience size
9.2M
in United States
Gender
64.3%♀
35.7% male
Age
35.4
average years
Country rank
#3908
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social equality fans

64.3% are female, 35.7% are male, average age 35.4.

Fig. 02

Gender split

64.3%
Female
35.7%
Male
Demographic split for Social equality audience in United States
MetricValue
Female64.3%
Male35.7%
Average age35.4
Estimated audience size9,171,000
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Social equality audience in United States
Age bracketShare%
16-1931%
20-2921%
30-3917%
40-4916%
50+15%
Fig. 04

Worldwide distribution

30.1%

of the worldwide Social equality audience comes from United States.

Worldwide audience distribution share by country for Social equality
CountryShare
United States30.1%
Brazil7.9%
Italy6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social equality audience in United States is strongest.

Fig. 05

Top regions by affinity

Social equality fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M1.34×
02Minnesota~200K1.33×
03Massachusetts~200K1.19×
04Washington, District of Columbia~30K1.19×
05Maryland~200K1.17×
06Virginia~300K1.15×
07Alaska~20K1.15×
08North Dakota~20K1.12×
09Vermont~20K1.11×
10Hawaii~40K1.09×
11Illinois~300K1.07×
12Washington~200K1.07×
13Rhode Island~30K1.06×
14Delaware~30K1.06×
15South Dakota~20K1.06×
16Maine~30K1.03×
17Montana~30K1.03×
18Oregon~100K1.02×
19New York~500K1.01×
20Pennsylvania~300K0.99×
21Colorado~100K0.99×
22Connecticut~90K0.99×
23Nebraska~50K0.99×
24New Hampshire~40K0.98×
25West Virginia~40K0.97×
26Idaho~40K0.95×
27New Mexico~40K0.95×
28North Carolina~300K0.94×
29Georgia~300K0.93×
30New Jersey~200K0.93×
31Nevada~80K0.93×
32Mississippi~70K0.93×
33Arkansas~70K0.93×
34Texas~700K0.92×
35Michigan~200K0.91×
36Arizona~200K0.91×
37Wisconsin~100K0.91×
38Iowa~70K0.91×
39Kansas~70K0.91×
40Louisiana~100K0.90×
41Kentucky~100K0.90×
42Missouri~100K0.88×
43South Carolina~100K0.88×
44Oklahoma~90K0.88×
45Utah~70K0.88×
46Alabama~100K0.87×
47Indiana~100K0.86×
48Ohio~200K0.85×
49Tennessee~200K0.83×
50Florida~500K0.80×
Fig. 06

Affinity by region

Affinity by region — Social equality, United States
0.80×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Social equality audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Social equality audience
#·InterestCategoryAffinity×
01Society6Shopping14.72×
02Pep GuardiolaSports12.65×
03Steffi GrafSports10.68×
04Jessica ChastainMovies & TV7.73×
05Sustainable energyHome & Garden6.41×
06Google EarthInternet & Social Media6.06×
07Social changePolitics & Society4.97×
08Renewable energyBusiness & Career4.02×
09Bergdorf GoodmanFashion & Accessoires3.97×
10PhilanthropyArts & Culture3.83×
11Emmy AwardMovies & TV3.27×
12ActivismPolitics & Society2.81×
13WhataburgerFood & Beverages2.72×
14Property finderHome & Garden2.46×
15Trader Joe'sShopping2.08×
16Indeed.comBusiness & Career2.04×
17Mobile gameGames2.00×
18PodcastMusic & Radio1.75×
19RedditInternet & Social Media1.70×
20TikTokInternet & Social Media1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Social equality audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Social equality audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.88×
Family OrientationCONSERVATISM1.68×
MindfulnessBALANCE1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Social equality audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.79×
PatriotismCONSERVATISM0.95×
Sports ActivityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Social equality have in United States?

Social equality has an estimated audience of 9,171,000 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Social equality fans?

64.3% of Social equality fans are female, 35.7% are male, with an average age of 35.4 years.

03

Which brands do Social equality fans like most?

Social equality fans show strongest brand affinity for Sustainable energy (6.41×), Philanthropy (3.83×), and Society6 (14.72×) over the country average.

04

Where do Social equality fans live in United States?

Social equality fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~700K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Social equality fans also like?

Beyond Social equality itself, the audience over-indexes on Philanthropy (3.83×), Society6 (14.72×), Social change (4.97×), and Renewable energy (4.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Social equality audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Social equality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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