Social equality Audience in United States

Social equality has an estimated audience of 9,171,000 people in United States. 64.3% are female, 35.7% are male, average age 35.4. Top regions: California, Texas, New York. Top brand affinities: Kia Sportage, Google Earth, Sustainable energy, Houston Astros, Society6.

The average Social equality fan in United States is 35.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kia Sportage, Google Earth, Sustainable energy, with strongest over-indexing on Kia Sportage (26.87× the country average). Demographically, the Social equality audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Social equality fans

Demographic split for Social equality audience in United States
MetricValue
Female64.3%
Male35.7%
Average age35.4
Estimated audience size9,171,000

Audience persona

The typical Social equality fan in United States is more female, around 35.4 years old, with strong Sustainability tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Social equality in United States
RegionReachAffinity
California1,544,2061.53×
Texas642,9900.82×
New York573,8901.12×
Florida502,9890.81×
Illinois323,7071.06×
Virginia305,7631.37×
Pennsylvania301,9850.98×
Georgia275,8420.98×
North Carolina249,8520.91×
Minnesota237,3751.81×
Massachusetts236,8341.31×
Ohio233,6920.83×
New Jersey225,1710.97×
Washington220,0931.2×
Michigan215,4060.9×
Maryland196,2751.24×
Arizona167,1330.89×
Colorado158,6151.1×
Tennessee132,8470.72×
Indiana126,1740.75×
Missouri119,9320.81×
Oregon103,8660.99×
South Carolina95,9240.7×
Kentucky94,2950.82×
Wisconsin89,9890.65×
Louisiana89,8830.76×
Alabama88,7380.69×
Connecticut87,6070.95×
Nevada74,8600.84×
Oklahoma61,2140.6×
Utah59,5650.73×
Arkansas54,4290.72×
Iowa53,2220.7×
Kansas49,0540.68×
Washington, District of Columbia46,8381.7×
Mississippi42,8870.57×
Hawaii40,1571.02×
Nebraska36,7280.8×
New Mexico36,5370.79×
West Virginia35,4060.83×
Maine34,1861.04×
Idaho32,6950.71×
Rhode Island32,1941.1×
New Hampshire31,2570.86×
Delaware30,6331.21×
Alaska30,2851.54×
Montana26,4001.04×
South Dakota26,0581.23×
North Dakota25,3721.35×
Wyoming24,5491.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Social equality audience
BrandAffinityCategory
Kia Sportage26.87×Cars & Mobility
Google Earth9.41×Internet & Social Media
Sustainable energy5.69×Home & Garden
Houston Astros5.96×Sports
Society614.72×Shopping
Jessica Chastain10.58×Movies & TV
Honda HR-V16.42×Cars & Mobility
Jared Leto7.63×Movies & TV
TikTok1.83×Internet & Social Media
Social change4.56×Politics & Society
Lace wig3.21×Beauty & Wellness
Indeed.com2.33×Business & Career
Los Angeles Dodgers4.04×Sports
Renewable energy3.52×Business & Career
Kate Beckinsale7.56×Movies & TV
Pre-school playgroup18.35×Kids & Family
Film festival4.92×Movies & TV
CR Flamengo14.72×Sports
Long hair3.29×Beauty & Wellness
Property finder2.89×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Social equality audience
TraitClusterScore
SustainabilityBALANCE2.98
LGBTQ+ IdentityOPEN1.78
Design AffinityPREMIUM1.74
Luxury OrientationPREMIUM1.54
Family OrientationCONSERVATISM1.5
MindfulnessBALANCE1.42

Worldwide distribution

Worldwide audience distribution share by country for Social equality
CountryShare
United States30.1%
Brazil7.9%
Italy6.4%

See Social equality audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Social equality have in United States?

Social equality has an estimated audience of 9,171,000 people in United States, concentrated in California and Texas.

What is the gender split and age of Social equality fans?

64.3% of Social equality fans are female, 35.7% are male, with an average age of 35.4 years.

Which brands do Social equality fans like most?

Social equality fans show strongest brand affinity for Kia Sportage (26.87×), Google Earth (9.41×), and Sustainable energy (5.69×) over the country average.

Where do Social equality fans live in United States?

Social equality fans in United States are most concentrated in California (reach 1,544,206), Texas (reach 642,990), and New York (reach 573,890). These three regions account for the largest share of the active audience.

What other brands do Social equality fans also like?

Beyond Social equality itself, the audience over-indexes on Google Earth (9.41×), Sustainable energy (5.69×), Houston Astros (5.96×), and Society6 (14.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Social equality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.