Social equality Audience in Germany
Social equality has an estimated audience of 1,557,425 people in Germany. 61.2% are female, 38.8% are male, average age 33.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Commercial mortgage, Faun (band), Stradivarius, Mothercare.
The average Social equality fan in Germany is 33.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Commercial mortgage, Faun (band), with strongest over-indexing on CAC 40 (3.14× the country average). Demographically, the Social equality audience skews more female with an average age of 33.5, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Social equality fans
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 33.5 |
| Estimated audience size | 1,557,425 |
Audience persona
The typical Social equality fan in Germany is more female, around 33.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 381,872 | 1.12× |
| Bayern | 250,522 | 1× |
| Baden-Württemberg | 204,756 | 0.96× |
| Niedersachsen | 191,666 | 1.27× |
| Hessen | 127,827 | 1.08× |
| Sachsen | 78,490 | 1.03× |
| Berlin | 75,316 | 1.08× |
| Rheinland-Pfalz | 75,078 | 0.96× |
| Schleswig-Holstein | 59,720 | 1.07× |
| Brandenburg | 45,391 | 0.94× |
| Hamburg | 39,922 | 1.13× |
| Sachsen-Anhalt | 32,971 | 0.82× |
| Thüringen | 32,162 | 0.81× |
| Mecklenburg-Vorpommern | 24,250 | 0.82× |
| Bremen | 15,054 | 1.13× |
| Saarland | 15,003 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 3.14× | Business & Career |
| Commercial mortgage | 3.82× | Business & Career |
| Faun (band) | 4.82× | Music & Radio |
| Stradivarius | 1.62× | Shopping |
| Mothercare | 1.73× | Kids & Family |
| Cachorro | 2.44× | Pets & Animals |
| Bank account | 1.95× | Business & Career |
| Inha University | 11.68× | Business & Career |
| Manor | 3.93× | Shopping |
| Fatteh | 5.46× | Food & Beverages |
| Ipekyol | 2.1× | Shopping |
| Parma | 2.81× | Travel & Leisure |
| Volvo V60 | 2.36× | Cars & Mobility |
| Samanyolu Haber | 2.14× | Movies & TV |
| Night Shift Nurses | 15.48× | Literature |
| Zagreb | 1.82× | Travel & Leisure |
| Keeper (password manager) | 1.97× | Technology & Electronics |
| Calella | 15.21× | Travel & Leisure |
| Hobby Lobby | 2.93× | Home & Garden |
| Ho, Ghana | 1.93× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.76 |
| Sustainability | BALANCE | 2.21 |
| Indulgence | JOY | 1.71 |
| Pet Ownership | JOY | 1.45 |
| DIY Mentality | THRILL | 1.45 |
| Mindfulness | BALANCE | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.1% |
| Brazil | 7.9% |
| Italy | 6.4% |
See Social equality audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Social equality have in Germany?
Social equality has an estimated audience of 1,557,425 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Social equality fans?
61.2% of Social equality fans are female, 38.8% are male, with an average age of 33.5 years.
Which brands do Social equality fans like most?
Social equality fans show strongest brand affinity for CAC 40 (3.14×), Commercial mortgage (3.82×), and Faun (band) (4.82×) over the country average.
Where do Social equality fans live in Germany?
Social equality fans in Germany are most concentrated in Nordrhein-Westfalen (reach 381,872), Bayern (reach 250,522), and Baden-Württemberg (reach 204,756). These three regions account for the largest share of the active audience.
What other brands do Social equality fans also like?
Beyond Social equality itself, the audience over-indexes on Commercial mortgage (3.82×), Faun (band) (4.82×), Stradivarius (1.62×), and Mothercare (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Social equality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.