Rascasse Audience Intelligence

Social equality Audience in Germany

A data profile of the people who buy, follow and care about Social equality in Germany — modelled from more than twelve digital signal sources. Social equality has an estimated audience of 1,557,425 people in Germany.

#2347among Topic in Germany#168in Politics & Society

The average Social equality fan in Germany is 33.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Love Actually, Alexander Skarsgård, Moodle, with strongest over-indexing on Love Actually (17.86× the country average).

Demographically, the Social equality audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Community Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Social equality fan in Germany is more female, around 33.5 years old, with strong Community Orientation tendencies and a notable affinity for Love Actually.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social equality profile in Germany.

Audience size
1.6M
in Germany
Gender
61.2%♀
38.8% male
Age
33.5
average years
Country rank
#4302
Topic in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social equality fans

61.2% are female, 38.8% are male, average age 33.5.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Social equality audience in Germany
MetricValue
Female61.2%
Male38.8%
Average age33.5
Estimated audience size1,557,425
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Social equality audience in Germany
Age bracketShare%
16-1936%
20-2921%
30-3916%
40-4915%
50+11%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Social equality audience comes from Germany.

Worldwide audience distribution share by country for Social equality
CountryShare
United States30.1%
Brazil7.9%
Italy6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social equality audience in Germany is strongest.

Fig. 05

Top regions by affinity

Social equality fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~200K1.19×
02Bremen~10K1.12×
03Hamburg~40K1.08×
04Nordrhein-Westfalen~400K1.07×
05Schleswig-Holstein~60K1.07×
06Hessen~100K1.05×
07Sachsen~80K1.03×
08Berlin~70K1.01×
09Bayern~200K0.98×
10Rheinland-Pfalz~80K0.96×
11Baden-Württemberg~200K0.95×
12Brandenburg~50K0.95×
13Thüringen~40K0.94×
14Saarland~20K0.93×
15Sachsen-Anhalt~40K0.92×
16Mecklenburg-Vorpommern~30K0.92×
Fig. 06

Affinity by region

Affinity by region — Social equality, Germany
0.92×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Social equality audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Social equality audience
#·InterestCategoryAffinity×
01Alexander SkarsgårdMovies & TV20.00×
02Wales national football teamSports20.00×
03Love ActuallyMovies & TV17.86×
04Earth DayPolitics & Society16.68×
05International Olympic CommitteeSports13.90×
06James MarsdenMovies & TV13.42×
07Small Business AdministrationBusiness & Career11.21×
08New Year's EveHome & Garden10.26×
09MoodleTechnology & Electronics10.25×
10Environmental protectionPolitics & Society7.85×
11ActivismPolitics & Society7.33×
12FundraisingBusiness & Career6.64×
13TelegramInternet & Social Media6.59×
14InnovationBusiness & Career4.15×
15LivemusicMusic & Radio3.55×
16HugendubelShopping3.41×
17TagesschauMovies & TV3.28×
18VacationsTravel & Leisure2.99×
19BatmanMovies & TV2.72×
20PoliticsPolitics & Society2.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Social equality audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Social equality audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.42×
SustainabilityBALANCE2.04×
Pet OwnershipJOY2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Social equality audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.95×
Sports ActivityPOWER1.00×
CreativityOPEN1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Social equality have in Germany?

Social equality has an estimated audience of 1,557,425 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Social equality fans?

61.2% of Social equality fans are female, 38.8% are male, with an average age of 33.5 years.

03

Which brands do Social equality fans like most?

Social equality fans show strongest brand affinity for Love Actually (17.86×), Alexander Skarsgård (20×), and Moodle (10.25×) over the country average.

04

Where do Social equality fans live in Germany?

Social equality fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Social equality fans also like?

Beyond Social equality itself, the audience over-indexes on Alexander Skarsgård (20×), Moodle (10.25×), Earth Day (16.68×), and Activism (7.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Social equality audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Social equality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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