Top 50 Insurances in United Kingdom
This curated ranking covers the 50 largest insurances in United Kingdom, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 149 insurances tracked in United Kingdom, the 50 ranked here account for the largest measured audience reach. Aviva, Direct Line and Moneysupermarket.com lead the list with a combined estimated audience of 5,542,270 people. Across all 50 entries the average audience size is 192,834, and the largest, Aviva, reaches around 3,665,945 people in United Kingdom. Audience size is the estimated number of unique people in United Kingdom who actively engage with each insurances, derived from search demand signals. Rankings reflect search-behavior signals collected across United Kingdom and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Aviva |
3,665,945 | 55.0% | Insurances | Business & Career |
| 2 |  Direct Line |
1,161,022 | 76.8% | Insurances | Business & Career |
| 3 |  Moneysupermarket.com |
715,303 | 99.3% | Insurances | Business & Career |
| 4 |  AXA |
669,620 | 4.1% | Insurances | Business & Career |
| 5 |  Allianz |
567,139 | 2.3% | Insurances | Business & Career |
| 6 |  Simply Business |
469,853 | 68.4% | Insurances | Business & Career |
| 7 |  Wells Fargo |
412,903 | 0.6% | Insurances | Business & Career |
| 8 | Adrian Flux Insurance Services |
222,066 | 99.6% | Insurances | Business & Career |
| 9 |  Zurich Insurance Group |
206,174 | 7.5% | Insurances | Business & Career |
| 10 |  AON |
204,715 | 6.0% | Insurances | Business & Career |
| 11 |  Marsh |
129,151 | 7.5% | Insurances | Business & Career |
| 12 |  Hiscox |
114,616 | 16.9% | Insurances | Business & Career |
| 13 |  MetLife |
93,513 | 1.2% | Insurances | Business & Career |
| 14 |  Moringa oleifera |
74,429 | 2.4% | Insurances | Food & Beverages |
| 15 |  Cigna |
68,552 | 1.0% | Insurances | Business & Career |
| 16 |  Sunflower seed |
59,499 | 3.7% | Insurances | Food & Beverages |
| 17 |  Prudential Financial |
55,389 | 8.2% | Insurances | Business & Career |
| 18 |  Aetna |
46,778 | 0.5% | Insurances | Business & Career |
| 19 |  GEICO |
42,864 | 0.2% | Insurances | Business & Career |
| 20 |  WWK |
40,949 | 0.3% | Insurances | Business & Career |
| 21 |  Munich Re |
39,035 | 7.5% | Insurances | Business & Career |
| 22 |  Prudential plc |
36,270 | 26.9% | Insurances | Business & Career |
| 23 |  Aia |
35,601 | 1.0% | Insurances | Business & Career |
| 24 |  AOK |
31,859 | 0.5% | Insurances | Business & Career |
| 25 |  American International Group |
31,048 | 16.6% | Insurances | Business & Career |
| 26 |  Kaiser Permanente |
28,574 | 0.3% | Insurances | Business & Career |
| 27 |  Sanlam |
28,086 | 2.9% | Insurances | Business & Career |
| 28 |  UnitedHealth Group |
27,187 | 1.1% | Insurances | Business & Career |
| 29 |  The Hartford |
26,689 | 1.3% | Insurances | Business & Career |
| 30 | QBE Insurance |
26,383 | 7.6% | Insurances | Business & Career |
| 31 |  State Farm Insurance |
25,600 | 0.5% | Insurances | Business & Career |
| 32 |  World Nomads |
24,120 | 8.3% | Insurances | Business & Career |
| 33 |  Unipol |
19,843 | 1.2% | Insurances | Business & Career |
| 34 |  Tokio Marine |
18,803 | 0.8% | Insurances | Business & Career |
| 35 |  Liberty Mutual |
18,756 | 0.3% | Insurances | Business & Career |
| 36 |  HDFC Life |
18,320 | 0.7% | Insurances | Business & Career |
| 37 |  Mapfre |
17,673 | 0.1% | Insurances | Business & Career |
| 38 |  Max Life Insurance |
17,324 | 1.2% | Insurances | Business & Career |
| 39 |  Vienna Insurance Group |
16,509 | 10.2% | Insurances | Business & Career |
| 40 |  GENERALI |
16,058 | 0.3% | Insurances | Business & Career |
| 41 |  Techniker Krankenkasse |
14,939 | 0.1% | Insurances | Business & Career |
| 42 |  Mutual of Omaha |
14,391 | 0.7% | Insurances | Business & Career |
| 43 |  DAK-Gesundheit |
11,830 | 0.7% | Insurances | Business & Career |
| 44 |  Old Mutual |
11,653 | 0.9% | Insurances | Business & Career |
| 45 |  Transamerica |
11,372 | 0.4% | Insurances | Business & Career |
| 46 |  Pacific Life |
11,063 | 2.5% | Insurances | Business & Career |
| 47 |  Asurion |
10,905 | 0.5% | Insurances | Business & Career |
| 48 |  Aflac |
10,829 | 0.3% | Insurances | Business & Career |
| 49 |  Oscar Health |
10,635 | 1.4% | Insurances | Business & Career |
| 50 |  Anthem Blue Cross |
9,909 | 0.8% | Insurances | Business & Career |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each insurances by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest insurances in United Kingdom?
Aviva currently leads with an estimated audience of 3,665,945 people in United Kingdom.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United Kingdom. Lists below 5 entries are not published. See methodology for full details.