Emergence Audience in Germany
Emergence has an estimated audience of 1,022,676 people in Germany. 63.8% are female, 36.2% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Progressive rock, Israel, KLIX (AM), Este, Veneto.
The average Emergence fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Progressive rock, Israel, with strongest over-indexing on Rossmann (1.57× the country average). Demographically, the Emergence audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Spirituality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Emergence fans
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 41.6 |
| Estimated audience size | 1,022,676 |
Audience persona
The typical Emergence fan in Germany is more female, around 41.6 years old, with strong Spirituality tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 227,406 | 1.02× |
| Bayern | 174,929 | 1.06× |
| Baden-Württemberg | 151,228 | 1.08× |
| Niedersachsen | 96,951 | 0.98× |
| Hessen | 78,844 | 1.01× |
| Berlin | 65,501 | 1.43× |
| Sachsen | 49,627 | 0.99× |
| Rheinland-Pfalz | 49,222 | 0.96× |
| Schleswig-Holstein | 35,468 | 0.97× |
| Hamburg | 28,239 | 1.22× |
| Brandenburg | 26,413 | 0.83× |
| Thüringen | 22,364 | 0.86× |
| Sachsen-Anhalt | 20,795 | 0.78× |
| Mecklenburg-Vorpommern | 15,716 | 0.8× |
| Bremen | 12,027 | 1.38× |
| Saarland | 7,811 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.57× | Shopping |
| Progressive rock | 3.01× | Music & Radio |
| Israel | 3.14× | Travel & Leisure |
| KLIX (AM) | 3.54× | Music & Radio |
| Este, Veneto | 3.46× | Travel & Leisure |
| Artistic inspiration | 1.65× | Arts & Culture |
| Hypertext | 3.28× | Technology & Electronics |
| Unique Gifts | 1.51× | Shopping |
| Collectable | 1.74× | Kids & Family |
| Natural rubber | 2.38× | Cars & Mobility |
| Christmas Gift | 1.51× | Kids & Family |
| Škoda Kodiaq | 1.59× | Cars & Mobility |
| Fantozzi (film) | 12.69× | Movies & TV |
| Home Delivery | 1.86× | Food & Beverages |
| Icon (magazine) | 1.69× | Arts & Culture |
| Samanyolu Haber | 2.84× | Movies & TV |
| Buying a House | 3.78× | Home & Garden |
| Eco Friendly Living | 2.31× | Home & Garden |
| Esra Erol | 3.44× | Movies & TV |
| Volvo V60 | 2.86× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.61 |
| Mindfulness | BALANCE | 1.6 |
| Healthy Lifestyle | BALANCE | 1.46 |
| Community Orientation | OPEN | 1.42 |
| Pet Ownership | JOY | 1.41 |
| Early Adopter Mentality | POWER | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.1% |
| United Kingdom | 7.7% |
| Italy | 7.3% |
See Emergence audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Emergence have in Germany?
Emergence has an estimated audience of 1,022,676 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Emergence fans?
63.8% of Emergence fans are female, 36.2% are male, with an average age of 41.6 years.
Which brands do Emergence fans like most?
Emergence fans show strongest brand affinity for Rossmann (1.57×), Progressive rock (3.01×), and Israel (3.14×) over the country average.
Where do Emergence fans live in Germany?
Emergence fans in Germany are most concentrated in Nordrhein-Westfalen (reach 227,406), Bayern (reach 174,929), and Baden-Württemberg (reach 151,228). These three regions account for the largest share of the active audience.
What other brands do Emergence fans also like?
Beyond Emergence itself, the audience over-indexes on Progressive rock (3.01×), Israel (3.14×), KLIX (AM) (3.54×), and Este, Veneto (3.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Emergence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.