A data profile of the people who buy, follow and care about Emergence in Germany — modelled from more than twelve digital signal sources. Emergence has an estimated audience of 1,022,676 people in Germany.
The average Emergence fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Mila Kunis, TransferWise, Rose Leslie, with strongest over-indexing on Mila Kunis (19.7× the country average).
Demographically, the Emergence audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Spirituality, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Emergence fan in Germany is more female, around 41.6 years old, with strong Spirituality tendencies and a notable affinity for Mila Kunis.
The key figures that characterise the Emergence profile in Germany.
63.8% are female, 36.2% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 41.6 |
| Estimated audience size | 1,022,676 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 24% | |
| 40-49 | 27% | |
| 50+ | 20% |
of the worldwide Emergence audience comes from Germany.
| Country | Share |
|---|---|
| United States | 31.1% |
| United Kingdom | 7.7% |
| Italy | 7.3% |
Where the Emergence audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~60K | 1.33× | |
| 02 | Hamburg | ~30K | 1.18× | |
| 03 | Bremen | ~10K | 1.17× | |
| 04 | Baden-Württemberg | ~100K | 1.02× | |
| 05 | Hessen | ~80K | 1.02× | |
| 06 | Sachsen | ~50K | 1.01× | |
| 07 | Schleswig-Holstein | ~40K | 1.01× | |
| 08 | Bayern | ~200K | 1.00× | |
| 09 | Nordrhein-Westfalen | ~200K | 0.99× | |
| 10 | Niedersachsen | ~100K | 0.99× | |
| 11 | Rheinland-Pfalz | ~50K | 0.97× | |
| 12 | Thüringen | ~20K | 0.94× | |
| 13 | Brandenburg | ~30K | 0.89× | |
| 14 | Sachsen-Anhalt | ~20K | 0.89× | |
| 15 | Mecklenburg-Vorpommern | ~20K | 0.89× | |
| 16 | Saarland | ~10K | 0.85× |
The strongest cross-interests of the Emergence audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mila Kunis | Movies & TV | 19.70× | ||
| 02 | TransferWise | Business & Career | 19.70× | ||
| 03 | Rose Leslie | Movies & TV | 19.70× | ||
| 04 | Patti Smith | Music & Radio | 19.70× | ||
| 05 | Skrill | Business & Career | 19.70× | ||
| 06 | Barbara Palvin | Fashion & Accessoires | 19.67× | ||
| 07 | Kate Bush | Music & Radio | 10.56× | ||
| 08 | Ben Stiller | Movies & TV | 8.56× | ||
| 09 | Alexandra Daddario | Movies & TV | 7.77× | ||
| 10 | David Gilmour | Music & Radio | 6.65× | ||
| 11 | Italo disco | Music & Radio | 6.38× | ||
| 12 | Firefox | Internet & Social Media | 5.69× | ||
| 13 | Political science | Business & Career | 3.93× | ||
| 14 | Satire | Literature | 3.61× | ||
| 15 | Focus | News | 2.45× | ||
| 16 | Tagesschau | Movies & TV | 2.27× | ||
| 17 | Politics | Politics & Society | 2.02× | ||
| 18 | Müller (company) | Food & Beverages | 1.92× | ||
| 19 | Ryanair | Travel & Leisure | 1.85× | ||
| 20 | Netto Marken-Discount | Shopping | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.23× | |
| Mindfulness | BALANCE | 1.74× | |
| Individualism | JOY | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.67× | |
| Price Sensitivity | PREMIUM | 0.70× | |
| Sports Activity | POWER | 0.82× |
Emergence has an estimated audience of 1,022,676 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
63.8% of Emergence fans are female, 36.2% are male, with an average age of 41.6 years.
Emergence fans show strongest brand affinity for Mila Kunis (19.7×), TransferWise (19.7×), and Rose Leslie (19.7×) over the country average.
Emergence fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Emergence itself, the audience over-indexes on TransferWise (19.7×), Rose Leslie (19.7×), Barbara Palvin (19.67×), and Patti Smith (19.7×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Emergence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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