A data profile of the people who buy, follow and care about Emergence in Italy — modelled from more than twelve digital signal sources. Emergence has an estimated audience of 3,555,275 people in Italy.
The average Emergence fan in Italy is 44.2 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Genetics, Sporting Clube de Portugal, with strongest over-indexing on Wikipedia (5.99× the country average).
Demographically, the Emergence audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Emergence fan in Italy is more female, around 44.2 years old, with strong Spirituality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Emergence profile in Italy.
68.0% are female, 32.0% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 44.2 |
| Estimated audience size | 3,555,275 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Emergence audience comes from Italy.
| Country | Share |
|---|---|
| United States | 31.1% |
| United Kingdom | 7.7% |
| Italy | 7.3% |
Where the Emergence audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aosta Valley | ~10K | 1.16× | |
| 02 | Molise | ~20K | 1.08× | |
| 03 | Lombardy | ~700K | 1.05× | |
| 04 | Lazio | ~400K | 1.02× | |
| 05 | Tuscany | ~200K | 1.02× | |
| 06 | Sicilia | ~300K | 0.99× | |
| 07 | Emilia-Romagna | ~300K | 0.98× | |
| 08 | Liguria | ~100K | 0.98× | |
| 09 | Veneto | ~300K | 0.97× | |
| 10 | Umbria | ~60K | 0.97× | |
| 11 | Piedmont | ~300K | 0.96× | |
| 12 | Abruzzo | ~70K | 0.96× | |
| 13 | Friuli-Venezia Giulia | ~60K | 0.96× | |
| 14 | Trentino-Alto Adige/Südtirol | ~60K | 0.96× | |
| 15 | Calabria | ~100K | 0.95× | |
| 16 | Sardinia | ~90K | 0.95× | |
| 17 | Marche | ~80K | 0.94× | |
| 18 | Puglia | ~200K | 0.92× | |
| 19 | Campania | ~400K | 0.91× |
The strongest cross-interests of the Emergence audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sporting Clube de Portugal | Sports | 8.53× | ||
| 02 | Amanda Seyfried | Movies & TV | 8.53× | ||
| 03 | New Testament | Politics & Society | 6.04× | ||
| 04 | Wikipedia | Internet & Social Media | 5.99× | ||
| 05 | Improvisation | Music & Radio | 4.86× | ||
| 06 | Satire | Literature | 4.39× | ||
| 07 | Rose | Home & Garden | 3.94× | ||
| 08 | Western Union | Business & Career | 3.85× | ||
| 09 | Genetics | Kids & Family | 3.60× | ||
| 10 | Doctor of Medicine | Business & Career | 3.38× | ||
| 11 | General practitioner | Health | 3.34× | ||
| 12 | Sanremo Music Festival | Music & Radio | 2.72× | ||
| 13 | Mediaset | Technology & Electronics | 2.68× | ||
| 14 | Volunteering | Politics & Society | 2.50× | ||
| 15 | Financial services | Business & Career | 2.09× | ||
| 16 | Milk | Food & Beverages | 2.02× | ||
| 17 | Politics | Politics & Society | 1.95× | ||
| 18 | Internet & Social Media | 1.83× | |||
| 19 | Singer-songwriter | Music & Radio | 1.82× | ||
| 20 | Personal finance | Business & Career | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.80× | |
| Tradition | CONSERVATISM | 1.77× | |
| Patriotism | CONSERVATISM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Sports Activity | POWER | 0.92× |
Emergence has an estimated audience of 3,555,275 people in Italy, concentrated in Lombardy and Lazio.
68.0% of Emergence fans are female, 32.0% are male, with an average age of 44.2 years.
Emergence fans show strongest brand affinity for Wikipedia (5.99×), Genetics (3.6×), and Sporting Clube de Portugal (8.53×) over the country average.
Emergence fans in Italy are most concentrated in Lombardy (reach ~700K), Lazio (reach ~400K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Emergence itself, the audience over-indexes on Genetics (3.6×), Sporting Clube de Portugal (8.53×), Satire (4.39×), and New Testament (6.04×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Emergence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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