A data profile of the people who buy, follow and care about Emergence in United Kingdom — modelled from more than twelve digital signal sources. Emergence has an estimated audience of 3,756,269 people in United Kingdom.
The average Emergence fan in United Kingdom is 40.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Hobby, Adoption, with strongest over-indexing on Wikipedia (3.99× the country average).
Demographically, the Emergence audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Extroversion, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Emergence fan in United Kingdom is more female, around 40.2 years old, with strong Extroversion tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Emergence profile in United Kingdom.
70.7% are female, 29.3% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 40.2 |
| Estimated audience size | 3,756,269 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Emergence audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 31.1% |
| United Kingdom | 7.7% |
| Italy | 7.3% |
Where the Emergence audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 1.71× | |
| 02 | West Midlands | ~200K | 1.21× | |
| 03 | Yorkshire and the Humber | ~400K | 1.17× | |
| 04 | North East | ~200K | 1.07× | |
| 05 | South East | ~500K | 1.05× | |
| 06 | South West | ~300K | 0.97× | |
| 07 | East of England | ~300K | 0.95× | |
| 08 | East Midlands | ~300K | 0.95× | |
| 09 | Northern Ireland | ~100K | 0.85× | |
| 10 | North West | ~300K | 0.81× | |
| 11 | Scotland | ~300K | 0.79× |
The strongest cross-interests of the Emergence audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 4.82× | ||
| 02 | Virgin Money | Business & Career | 4.78× | ||
| 03 | Adoption | Kids & Family | 4.11× | ||
| 04 | Wikipedia | Internet & Social Media | 3.99× | ||
| 05 | Sketch comedy | Movies & TV | 3.15× | ||
| 06 | Satire | Literature | 2.93× | ||
| 07 | Risk management | Business & Career | 2.73× | ||
| 08 | Refrigerator | Home & Garden | 2.64× | ||
| 09 | Hot tub | Home & Garden | 2.50× | ||
| 10 | Hobby | Home & Garden | 2.40× | ||
| 11 | Genetics | Kids & Family | 2.16× | ||
| 12 | Esso | Cars & Mobility | 2.14× | ||
| 13 | Volunteering | Politics & Society | 2.05× | ||
| 14 | Politics | Politics & Society | 1.93× | ||
| 15 | Distilled beverage | Food & Beverages | 1.91× | ||
| 16 | Aldi | Shopping | 1.87× | ||
| 17 | William Hill (bookmaker) | Games | 1.83× | ||
| 18 | Internet & Social Media | 1.82× | |||
| 19 | Kitchen | Home & Garden | 1.63× | ||
| 20 | Weddings | Kids & Family | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.30× | |
| Convenience Orientation | PREMIUM | 1.30× | |
| Mindfulness | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.75× | |
| Pet Ownership | JOY | 0.79× | |
| Quality Awareness | PREMIUM | 0.80× |
Emergence has an estimated audience of 3,756,269 people in United Kingdom, concentrated in England and South East.
70.7% of Emergence fans are female, 29.3% are male, with an average age of 40.2 years.
Emergence fans show strongest brand affinity for Wikipedia (3.99×), Hobby (2.4×), and Adoption (4.11×) over the country average.
Emergence fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Emergence itself, the audience over-indexes on Hobby (2.4×), Adoption (4.11×), Politics (1.93×), and Refrigerator (2.64×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Emergence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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