Bunq Audience in Germany
Bunq has an estimated audience of 237,197 people in Germany. 40.8% are female, 59.2% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Cocktail, The Knot (Website), Jacob Tremblay, Gil Ofarim.
The average Bunq fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Cocktail, The Knot (Website), with strongest over-indexing on CAC 40 (4.79× the country average). Demographically, the Bunq audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Bunq fans
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 41.2 |
| Estimated audience size | 237,197 |
Audience persona
The typical Bunq fan in Germany is more male, around 41.2 years old, with strong Need for Security tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 63,427 | 1.22× |
| Bayern | 37,460 | 0.98× |
| Baden-Württemberg | 30,202 | 0.93× |
| Hessen | 21,569 | 1.19× |
| Niedersachsen | 20,807 | 0.9× |
| Berlin | 20,058 | 1.89× |
| Rheinland-Pfalz | 10,947 | 0.92× |
| Sachsen | 10,204 | 0.88× |
| Schleswig-Holstein | 8,188 | 0.96× |
| Hamburg | 6,590 | 1.23× |
| Brandenburg | 6,513 | 0.89× |
| Thüringen | 4,985 | 0.82× |
| Sachsen-Anhalt | 4,538 | 0.74× |
| Mecklenburg-Vorpommern | 3,160 | 0.7× |
| Saarland | 2,195 | 0.75× |
| Bremen | 1,999 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 4.79× | Business & Career |
| Cocktail | 2.87× | Food & Beverages |
| The Knot (Website) | 21.71× | Kids & Family |
| Jacob Tremblay | 8.98× | Movies & TV |
| Gil Ofarim | 2.36× | Music & Radio |
| South Asian cuisine | 10.29× | Food & Beverages |
| Progressive rock | 2.1× | Music & Radio |
| Unique Gifts | 1.65× | Shopping |
| Haberler | 1.52× | News |
| Overboard (film) | 8.81× | Movies & TV |
| Stradivarius | 1.6× | Shopping |
| Birthday Gifts | 1.58× | Kids & Family |
| Loincloth | 2.59× | Fashion & Accessoires |
| Israel | 1.5× | Travel & Leisure |
| Home Delivery | 1.79× | Food & Beverages |
| ESignal | 22.09× | Technology & Electronics |
| Buddy – The Buddy Holly Story | 2.57× | Music & Radio |
| Harriet Tubman | 3.4× | Politics & Society |
| Noodle (Gorillaz) | 1.63× | Music & Radio |
| Fantasy Earth: Zero | 3.3× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.22 |
| Price Sensitivity | PREMIUM | 1.88 |
| Career Orientation | POWER | 1.76 |
| Early Adopter Mentality | POWER | 1.47 |
| Sustainability | BALANCE | 1.36 |
| Luxury Orientation | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 30.0% |
| Germany | 18.6% |
| France | 10.1% |
See Bunq audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does Bunq have in Germany?
Bunq has an estimated audience of 237,197 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bunq fans?
40.8% of Bunq fans are female, 59.2% are male, with an average age of 41.2 years.
Which brands do Bunq fans like most?
Bunq fans show strongest brand affinity for CAC 40 (4.79×), Cocktail (2.87×), and The Knot (Website) (21.71×) over the country average.
Where do Bunq fans live in Germany?
Bunq fans in Germany are most concentrated in Nordrhein-Westfalen (reach 63,427), Bayern (reach 37,460), and Baden-Württemberg (reach 30,202). These three regions account for the largest share of the active audience.
What other brands do Bunq fans also like?
Beyond Bunq itself, the audience over-indexes on Cocktail (2.87×), The Knot (Website) (21.71×), Jacob Tremblay (8.98×), and Gil Ofarim (2.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bunq. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.