Rascasse Audience Intelligence

Bunq Target Market in Germany

A data profile of the people who buy, follow and care about Bunq in Germany — modelled from more than twelve digital signal sources. Bunq has an estimated audience of 227,594 people in Germany.

#54among Bank in Germany#2637among Brand in Germany#1380in Business & Career

The average Bunq fan in Germany is 40.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include N26, Home insurance, Mobile banking, with strongest over-indexing on N26 (41.23× the country average).

Demographically, the Bunq audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bunq fan in Germany is more male, around 40.5 years old, with strong Need for Security tendencies and a notable affinity for N26.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bunq profile in Germany.

Audience size
228K
in Germany
Gender
40.7%♀
59.3% male
Age
40.5
average years
Country rank
#20914
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bunq

40.7% are female, 59.3% are male, average age 40.5.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for Bunq audience in Germany
MetricValue
Female40.7%
Male59.3%
Average age40.5
Estimated audience size227,594
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Bunq audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3921%
40-4924%
50+20%
Fig. 04

Worldwide distribution

18.1%

of the worldwide Bunq audience comes from Germany.

Worldwide audience distribution share by country for Bunq
CountryShare
Netherlands32.0%
Germany18.1%
France9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bunq audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bunq customers by region in Germany
#RegionReachAffinity×
01Berlin~20K1.82×
02Hamburg~6K1.22×
03Nordrhein-Westfalen~60K1.17×
04Hessen~20K1.17×
05Bremen~2K1.01×
06Schleswig-Holstein~8K0.97×
07Bayern~40K0.96×
08Brandenburg~7K0.93×
09Rheinland-Pfalz~10K0.92×
10Baden-Württemberg~30K0.91×
11Niedersachsen~20K0.90×
12Sachsen~10K0.88×
13Thüringen~5K0.88×
14Saarland~2K0.82×
15Sachsen-Anhalt~5K0.79×
16Mecklenburg-Vorpommern~3K0.75×
Fig. 06

Affinity by region

Affinity by region — Bunq, Germany
0.75×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bunq audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bunq audience
#·InterestCategoryAffinity×
01Mobile bankingBusiness & Career43.77×
02N26Business & Career41.23×
03Home insuranceBusiness & Career39.24×
04Renters' insuranceBusiness & Career23.77×
05E.LeclercShopping20.00×
06Property insuranceHome & Garden19.56×
07Apple PayTechnology & Electronics11.56×
08Online bankingBusiness & Career9.49×
09PhotocopierBusiness & Career8.64×
10WebExTechnology & Electronics8.55×
11Alexis BledelMovies & TV8.11×
12Office 365Technology & Electronics7.89×
13Google DriveTechnology & Electronics7.36×
14Life insuranceBusiness & Career5.25×
15Python (programming language)Technology & Electronics3.93×
16PaybackShopping3.90×
17BankingBusiness & Career3.52×
18CommerzbankBusiness & Career3.43×
19Google MapsInternet & Social Media1.81×
20Netto Marken-DiscountShopping1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bunq audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bunq audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.93×
Career OrientationPOWER1.97×
Early Adopter MentalityPOWER1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bunq audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
MindfulnessBALANCE0.87×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bunq's target market in Germany?

Bunq's target market in Germany covers an estimated 227,594 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bunq customers?

40.7% of the Bunq audience are female, 59.3% are male, with an average age of 40.5 years.

03

Which brands do Bunq fans like most?

Bunq fans show strongest brand affinity for N26 (41.23×), Home insurance (39.24×), and Mobile banking (43.77×) over the country average.

04

Where do Bunq fans live in Germany?

Bunq fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bunq fans also like?

Beyond Bunq itself, the audience over-indexes on Home insurance (39.24×), Mobile banking (43.77×), Google Drive (7.36×), and Online banking (9.49×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in Germany

See Bunq audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bunq. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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