A data profile of the people who buy, follow and care about Display resolution in United States — modelled from more than twelve digital signal sources. Display resolution has an estimated audience of 4,042,383 people in United States.
The average Display resolution fan in United States is 40.1 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Apple Pay, Cougar, Iggy Pop, with strongest over-indexing on Apple Pay (12.35× the country average).
Demographically, the Display resolution audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Display resolution fan in United States is more male, around 40.1 years old, with strong Need for Security tendencies and a notable affinity for Apple Pay.
The key figures that characterise the Display resolution profile in United States.
38.1% are female, 61.9% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 38.1% |
| Male | 61.9% |
| Average age | 40.1 |
| Estimated audience size | 4,042,383 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Display resolution audience comes from United States.
| Country | Share |
|---|---|
| United States | 14.1% |
| Indonesia | 9.7% |
| India | 5.4% |
Where the Display resolution audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington | ~100K | 1.39× | |
| 02 | Oregon | ~60K | 1.27× | |
| 03 | Utah | ~40K | 1.19× | |
| 04 | California | ~500K | 1.15× | |
| 05 | Virginia | ~100K | 1.14× | |
| 06 | Alaska | ~10K | 1.11× | |
| 07 | Colorado | ~70K | 1.10× | |
| 08 | Massachusetts | ~90K | 1.08× | |
| 09 | Texas | ~400K | 1.07× | |
| 10 | Minnesota | ~60K | 1.06× | |
| 11 | Illinois | ~100K | 1.05× | |
| 12 | Michigan | ~100K | 1.04× | |
| 13 | Wisconsin | ~60K | 1.04× | |
| 14 | Kansas | ~30K | 1.04× | |
| 15 | Arizona | ~90K | 1.03× | |
| 16 | Maryland | ~70K | 1.03× | |
| 17 | Missouri | ~70K | 1.02× | |
| 18 | New York | ~200K | 1.01× | |
| 19 | Iowa | ~30K | 1.01× | |
| 20 | Kentucky | ~50K | 1.00× | |
| 21 | Nevada | ~40K | 1.00× | |
| 22 | Idaho | ~20K | 1.00× | |
| 23 | Hawaii | ~20K | 1.00× | |
| 24 | New Hampshire | ~20K | 1.00× | |
| 25 | North Dakota | ~8K | 1.00× | |
| 26 | Georgia | ~100K | 0.99× | |
| 27 | Oklahoma | ~40K | 0.99× | |
| 28 | Arkansas | ~30K | 0.99× | |
| 29 | Vermont | ~7K | 0.99× | |
| 30 | Washington, District of Columbia | ~10K | 0.98× | |
| 31 | South Dakota | ~9K | 0.98× | |
| 32 | New Mexico | ~20K | 0.97× | |
| 33 | Maine | ~10K | 0.97× | |
| 34 | North Carolina | ~100K | 0.96× | |
| 35 | Connecticut | ~40K | 0.96× | |
| 36 | Nebraska | ~20K | 0.96× | |
| 37 | West Virginia | ~20K | 0.96× | |
| 38 | Pennsylvania | ~100K | 0.95× | |
| 39 | Ohio | ~100K | 0.95× | |
| 40 | Montana | ~10K | 0.95× | |
| 41 | Florida | ~300K | 0.94× | |
| 42 | New Jersey | ~100K | 0.94× | |
| 43 | Rhode Island | ~10K | 0.94× | |
| 44 | Tennessee | ~80K | 0.93× | |
| 45 | Indiana | ~70K | 0.93× | |
| 46 | Alabama | ~50K | 0.93× | |
| 47 | Louisiana | ~50K | 0.93× | |
| 48 | Mississippi | ~30K | 0.91× | |
| 49 | Delaware | ~10K | 0.90× | |
| 50 | South Carolina | ~50K | 0.88× |
The strongest cross-interests of the Display resolution audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brentford F.C. | Sports | 20.00× | ||
| 02 | Rick Astley | Music & Radio | 14.96× | ||
| 03 | Iggy Pop | Music & Radio | 12.61× | ||
| 04 | Apple Pay | Technology & Electronics | 12.35× | ||
| 05 | Cougar | Kids & Family | 11.73× | ||
| 06 | Vehicle inspection | Cars & Mobility | 11.15× | ||
| 07 | Pep Guardiola | Sports | 10.58× | ||
| 08 | Steffi Graf | Sports | 10.21× | ||
| 09 | Hyundai Elantra | Cars & Mobility | 9.79× | ||
| 10 | Ultra-high-definition television | Movies & TV | 9.22× | ||
| 11 | Kiernan Shipka | Movies & TV | 9.20× | ||
| 12 | Pierce Brosnan | Movies & TV | 4.47× | ||
| 13 | Micro Center | Shopping | 2.80× | ||
| 14 | Linux | Technology & Electronics | 2.06× | ||
| 15 | Enterprise Rent-A-Car | Cars & Mobility | 2.04× | ||
| 16 | Ace Hardware | Home & Garden | 1.97× | ||
| 17 | Real property | Home & Garden | 1.92× | ||
| 18 | Fox News Channel | Movies & TV | 1.67× | ||
| 19 | Menards | Home & Garden | 1.61× | ||
| 20 | The UPS Store | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.59× | |
| Patriotism | CONSERVATISM | 1.53× | |
| Convenience Orientation | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.70× | |
| Mindfulness | BALANCE | 0.78× | |
| Luxury Orientation | PREMIUM | 0.79× |
Display resolution has an estimated audience of 4,042,383 people in United States, concentrated in California and Texas.
38.1% of Display resolution fans are female, 61.9% are male, with an average age of 40.1 years.
Display resolution fans show strongest brand affinity for Apple Pay (12.35×), Cougar (11.73×), and Iggy Pop (12.61×) over the country average.
Display resolution fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Display resolution itself, the audience over-indexes on Cougar (11.73×), Iggy Pop (12.61×), Kiernan Shipka (9.2×), and Rick Astley (14.96×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Display resolution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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