Cash advance Audience in United States

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Cash advance has an estimated audience of 1,747,006 people in United States. 53.2% are female, 46.8% are male, average age 40.1. Top regions: Florida, California, Texas. Top brand affinities: Finnair, Capital One, CarGurus, Google Maps, Khan Academy.

The average Cash advance fan in United States is 40.1 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Finnair, Capital One, CarGurus, with strongest over-indexing on Finnair (675× the country average). Demographically, the Cash advance audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Cash advance fans

Demographic split for Cash advance audience in United States
MetricValue
Female53.2%
Male46.8%
Average age40.1
Estimated audience size1,747,006

Audience persona

The typical Cash advance fan in United States is balanced, around 40.1 years old, with strong Quality Awareness tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Cash advance in United States
RegionReachAffinity
Florida244,7452.07×
California216,8721.13×
Texas196,2551.31×
Michigan127,6022.79×
Ohio97,5011.81×
Tennessee64,6391.84×
New York61,3370.63×
Georgia57,0981.06×
Indiana53,8331.69×
Kentucky51,0052.33×
Louisiana48,1512.14×
North Carolina47,7460.91×
Alabama41,7881.71×
Pennsylvania41,7780.71×
Illinois40,4660.7×
South Carolina38,9941.48×
Virginia38,8060.91×
Missouri33,7881.2×
Mississippi30,5392.12×
Arizona26,7860.75×
New Jersey25,3320.57×
Oklahoma21,4031.1×
Maryland20,4360.68×
Wisconsin19,1760.73×
Colorado18,8770.69×
Nevada18,8251.11×
Iowa18,1771.26×
Arkansas17,3031.2×
Washington16,9220.48×
Massachusetts16,1180.47×
Kansas15,0071.09×
Minnesota13,0190.52×
Oregon10,8410.54×
West Virginia9,2441.14×
Rhode Island7,4891.35×
Connecticut7,3120.42×
Utah7,1260.46×
Nebraska7,0520.8×
New Mexico5,4230.62×
Delaware4,3430.9×
Idaho4,0460.46×
Hawaii3,6520.49×
New Hampshire2,9820.43×
Washington, District of Columbia2,8820.55×
Maine2,7000.43×
North Dakota2,2010.61×
Alaska2,1360.57×
Wyoming2,1300.82×
Montana2,0570.42×
South Dakota1,9050.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cash advance audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One18.61×Business & Career
CarGurus17.07×Cars & Mobility
Google Maps11.46×Internet & Social Media
Khan Academy21.45×Business & Career
Indeed.com9.88×Business & Career
DeviantArt15.79×Internet & Social Media
Beetlejuice10.29×Movies & TV
Circle K14.61×Shopping
Jeff Bezos23.37×Business & Career
Enterprise Rent-A-Car11.25×Cars & Mobility
AccuWeather10.9×Home & Garden
Kendra Scott15.61×Fashion & Accessoires
Bruce Willis10.54×Movies & TV
Billy Bob Thornton12.66×Movies & TV
This Is Us (TV series)20.32×Movies & TV
ICloud12.85×Technology & Electronics
Diane Keaton8.22×Movies & TV
Jared Leto16.29×Movies & TV
Google News7.55×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cash advance audience
TraitClusterScore
Quality AwarenessPREMIUM2.19
TravellingTHRILL1.95
Urban LifestyleOPEN1.94
Career OrientationPOWER1.63
Family OrientationCONSERVATISM1.45
Need for SecurityCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for Cash advance
CountryShare
United States36.4%
Brazil14.6%
Mexico7.7%

See Cash advance audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Cash advance have in United States?

Cash advance has an estimated audience of 1,747,006 people in United States, concentrated in Florida and California.

What is the gender split and age of Cash advance fans?

53.2% of Cash advance fans are female, 46.8% are male, with an average age of 40.1 years.

Which brands do Cash advance fans like most?

Cash advance fans show strongest brand affinity for Finnair (675×), Capital One (18.61×), and CarGurus (17.07×) over the country average.

Where do Cash advance fans live in United States?

Cash advance fans in United States are most concentrated in Florida (reach 244,745), California (reach 216,872), and Texas (reach 196,255). These three regions account for the largest share of the active audience.

What other brands do Cash advance fans also like?

Beyond Cash advance itself, the audience over-indexes on Capital One (18.61×), CarGurus (17.07×), Google Maps (11.46×), and Khan Academy (21.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cash advance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.