Rascasse Audience Intelligence

Cash advance Audience in United States

A data profile of the people who buy, follow and care about Cash advance in United States — modelled from more than twelve digital signal sources. Cash advance has an estimated audience of 1,747,006 people in United States.

#6782among Topic in United States#1152in Business & Career

The average Cash advance fan in United States is 40.1 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include FedEx, Retail banking, Online banking, with strongest over-indexing on FedEx (7.68× the country average).

Demographically, the Cash advance audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cash advance fan in United States is balanced, around 40.1 years old, with strong Quality Awareness tendencies and a notable affinity for FedEx.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cash advance profile in United States.

Audience size
1.7M
in United States
Gender
53.2%♀
46.8% male
Age
40.1
average years
Country rank
#15819
Topic in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cash advance fans

53.2% are female, 46.8% are male, average age 40.1.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Cash advance audience in United States
MetricValue
Female53.2%
Male46.8%
Average age40.1
Estimated audience size1,747,006
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Cash advance audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3922%
40-4922%
50+21%
Fig. 04

Worldwide distribution

36.4%

of the worldwide Cash advance audience comes from United States.

Worldwide audience distribution share by country for Cash advance
CountryShare
United States36.4%
Brazil14.6%
Mexico7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cash advance audience in United States is strongest.

Fig. 05

Top regions by affinity

Cash advance fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~100K2.49×
02Kentucky~50K2.24×
03Mississippi~30K2.24×
04Louisiana~50K2.17×
05Florida~200K1.90×
06Alabama~40K1.84×
07Tennessee~60K1.73×
08Ohio~90K1.68×
09Indiana~50K1.59×
10South Carolina~40K1.44×
11West Virginia~10K1.41×
12Arkansas~20K1.30×
13Rhode Island~7K1.27×
14Texas~200K1.18×
15Iowa~20K1.18×
16Georgia~60K1.10×
17Missouri~30K1.09×
18Kansas~10K1.05×
19Oklahoma~20K1.04×
20Nevada~20K1.02×
21California~200K1.00×
22Virginia~40K0.99×
23Delaware~5K0.97×
24North Carolina~50K0.96×
25Wyoming~2K0.94×
26Nebraska~7K0.85×
27Arizona~30K0.84×
28Pennsylvania~50K0.80×
29North Dakota~3K0.73×
30Illinois~40K0.72×
31Wisconsin~20K0.72×
32Maryland~20K0.70×
33Alaska~3K0.69×
34Colorado~20K0.67×
35New Mexico~6K0.66×
36New Jersey~30K0.62×
37South Dakota~3K0.62×
38New York~60K0.59×
39Washington, District of Columbia~3K0.57×
40Oregon~10K0.55×
41Minnesota~10K0.54×
42New Hampshire~4K0.54×
43Montana~3K0.54×
44Hawaii~4K0.53×
45Idaho~5K0.52×
46Maine~3K0.50×
47Massachusetts~20K0.49×
48Washington~20K0.47×
49Utah~7K0.46×
50Connecticut~7K0.42×
Fig. 06

Affinity by region

Affinity by region — Cash advance, United States
0.42×1.00×2.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cash advance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cash advance audience
#·InterestCategoryAffinity×
01Automated teller machineBusiness & Career13.47×
02Retail bankingBusiness & Career12.39×
03Online bankingBusiness & Career10.09×
04VolvoCars & Mobility7.81×
05FedExBusiness & Career7.68×
06Sustainable energyHome & Garden7.40×
07LotteryGames6.70×
08Renewable energyBusiness & Career6.59×
09Home automationTechnology & Electronics5.37×
10Solar energyHome & Garden5.33×
11Vehicle insuranceCars & Mobility5.13×
12Mortgage loansBusiness & Career4.62×
13First class travelTravel & Leisure4.54×
14Credit (finance)Business & Career4.15×
15Career developmentBusiness & Career3.94×
16InnovationBusiness & Career3.90×
17United Parcel ServiceBusiness & Career3.74×
18Pizza HutFood & Beverages2.35×
19McDonald'sFood & Beverages2.14×
20Personal financeBusiness & Career1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cash advance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cash advance audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.30×
Family OrientationCONSERVATISM2.83×
Convenience OrientationPREMIUM2.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cash advance audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.54×
CreativityOPEN0.62×
Healthy LifestyleBALANCE0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cash advance have in United States?

Cash advance has an estimated audience of 1,747,006 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Cash advance fans?

53.2% of Cash advance fans are female, 46.8% are male, with an average age of 40.1 years.

03

Which brands do Cash advance fans like most?

Cash advance fans show strongest brand affinity for FedEx (7.68×), Retail banking (12.39×), and Online banking (10.09×) over the country average.

04

Where do Cash advance fans live in United States?

Cash advance fans in United States are most concentrated in Florida (reach ~200K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Cash advance fans also like?

Beyond Cash advance itself, the audience over-indexes on Retail banking (12.39×), Online banking (10.09×), Mortgage loans (4.62×), and Sustainable energy (7.4×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Cash advance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cash advance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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