Rascasse Audience Intelligence

Cash Audience in Germany

A data profile of the people who buy, follow and care about Cash in Germany — modelled from more than twelve digital signal sources. Cash has an estimated audience of 2,201,551 people in Germany.

#1771among Topic in Germany#298in Business & Career

The average Cash fan in Germany is 43.5 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include CHECK24, N26, Nature, with strongest over-indexing on CHECK24 (4.83× the country average).

Demographically, the Cash audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Community Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cash fan in Germany is balanced, around 43.5 years old, with strong Community Orientation tendencies and a notable affinity for CHECK24.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cash profile in Germany.

Audience size
2.2M
in Germany
Gender
49.5%♀
50.5% male
Age
43.5
average years
Country rank
#3026
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cash fans

49.5% are female, 50.5% are male, average age 43.5.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Cash audience in Germany
MetricValue
Female49.5%
Male50.5%
Average age43.5
Estimated audience size2,201,551
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Cash audience in Germany
Age bracketShare%
16-199%
20-2916%
30-3922%
40-4927%
50+26%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Cash audience comes from Germany.

Worldwide audience distribution share by country for Cash
CountryShare
United States25.3%
India4.1%
Italy3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cash audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cash fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~500K1.75×
02Saarland~50K1.75×
03Sachsen-Anhalt~80K1.35×
04Schleswig-Holstein~100K1.21×
05Hessen~200K1.05×
06Berlin~100K1.01×
07Hamburg~50K0.92×
08Bayern~300K0.89×
09Bremen~20K0.86×
10Rheinland-Pfalz~90K0.85×
11Thüringen~50K0.83×
12Mecklenburg-Vorpommern~30K0.81×
13Sachsen~80K0.79×
14Brandenburg~50K0.76×
15Nordrhein-Westfalen~400K0.75×
16Niedersachsen~100K0.67×
Fig. 06

Affinity by region

Affinity by region — Cash, Germany
0.67×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cash audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cash audience
#·InterestCategoryAffinity×
01MarketWatchBusiness & Career10.62×
02N26Business & Career8.95×
03VotingPolitics & Society7.62×
04CarrefourShopping6.80×
05Public administrationBusiness & Career6.63×
06WalmartShopping5.26×
07WalletFashion & Accessoires5.24×
08CHECK24Business & Career4.83×
09Bedroom furnitureHome & Garden4.09×
10TipicoGames2.95×
11NatureHome & Garden2.65×
12EmailTechnology & Electronics2.52×
13VacationsTravel & Leisure2.46×
14PostbankBusiness & Career2.34×
15FamilyKids & Family2.26×
16CommerzbankBusiness & Career2.23×
17Netto Marken-DiscountShopping1.84×
18AutoScout24Cars & Mobility1.77×
19TagesschauMovies & TV1.74×
20GermanyTravel & Leisure1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cash audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cash audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.65×
Need for SecurityCONSERVATISM1.61×
PatriotismCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cash audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.80×
CreativityOPEN0.84×
Price SensitivityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cash have in Germany?

Cash has an estimated audience of 2,201,551 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Cash fans?

49.5% of Cash fans are female, 50.5% are male, with an average age of 43.5 years.

03

Which brands do Cash fans like most?

Cash fans show strongest brand affinity for CHECK24 (4.83×), N26 (8.95×), and Nature (2.65×) over the country average.

04

Where do Cash fans live in Germany?

Cash fans in Germany are most concentrated in Baden-Württemberg (reach ~500K), Nordrhein-Westfalen (reach ~400K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cash fans also like?

Beyond Cash itself, the audience over-indexes on N26 (8.95×), Nature (2.65×), Family (2.26×), and Voting (7.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Cash audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cash. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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