Cash Audience in Germany
Cash has an estimated audience of 2,201,551 people in Germany. 49.5% are female, 50.5% are male, average age 43.5. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Tagesschau, Satire, CHECK24, MarketWatch, Hygiene.
The average Cash fan in Germany is 43.5 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Tagesschau, Satire, CHECK24, with strongest over-indexing on Tagesschau (2.53× the country average). Demographically, the Cash audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Cash fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 43.5 |
| Estimated audience size | 2,201,551 |
Audience persona
The typical Cash fan in Germany is balanced, around 43.5 years old, with strong Community Orientation tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 460,894 | 1.53× |
| Nordrhein-Westfalen | 357,482 | 0.74× |
| Bayern | 318,481 | 0.9× |
| Hessen | 203,908 | 1.22× |
| Niedersachsen | 142,906 | 0.67× |
| Berlin | 112,357 | 1.14× |
| Sachsen | 97,121 | 0.9× |
| Rheinland-Pfalz | 90,722 | 0.82× |
| Schleswig-Holstein | 85,705 | 1.08× |
| Sachsen-Anhalt | 58,237 | 1.02× |
| Hamburg | 55,055 | 1.11× |
| Saarland | 53,764 | 1.99× |
| Brandenburg | 42,968 | 0.63× |
| Thüringen | 39,450 | 0.7× |
| Mecklenburg-Vorpommern | 29,653 | 0.71× |
| Bremen | 15,779 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.53× | Movies & TV |
| Satire | 5.29× | Literature |
| CHECK24 | 3.18× | Business & Career |
| MarketWatch | 14.62× | Business & Career |
| Hygiene | 3.44× | Beauty & Wellness |
| Wallet | 6.97× | Fashion & Accessoires |
| Public administration | 8.51× | Business & Career |
| German television comedy | 5.16× | Movies & TV |
| Transfermarkt | 2.54× | Sports |
| Family | 1.79× | Kids & Family |
| Allgäu | 4.92× | Travel & Leisure |
| Pets | 1.52× | Pets & Animals |
| Netto Marken-Discount | 1.84× | Shopping |
| Freeware | 2.2× | Technology & Electronics |
| Stuttgart | 2.51× | Travel & Leisure |
| Headphones | 4.18× | Technology & Electronics |
| Automobiles | 1.53× | Cars & Mobility |
| Hairstyle | 2.31× | Beauty & Wellness |
| Vacations | 2.03× | Travel & Leisure |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.53 |
| Indulgence | JOY | 1.33 |
| Patriotism | CONSERVATISM | 1.3 |
| Pet Ownership | JOY | 1.26 |
| Career Orientation | POWER | 1.25 |
| Tradition | CONSERVATISM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| India | 4.1% |
| Italy | 3.8% |
See Cash audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cash have in Germany?
Cash has an estimated audience of 2,201,551 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Cash fans?
49.5% of Cash fans are female, 50.5% are male, with an average age of 43.5 years.
Which brands do Cash fans like most?
Cash fans show strongest brand affinity for Tagesschau (2.53×), Satire (5.29×), and CHECK24 (3.18×) over the country average.
Where do Cash fans live in Germany?
Cash fans in Germany are most concentrated in Baden-Württemberg (reach 460,894), Nordrhein-Westfalen (reach 357,482), and Bayern (reach 318,481). These three regions account for the largest share of the active audience.
What other brands do Cash fans also like?
Beyond Cash itself, the audience over-indexes on Satire (5.29×), CHECK24 (3.18×), MarketWatch (14.62×), and Hygiene (3.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cash. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.