Stored-value card Audience in United States
Stored-value card has an estimated audience of 1,230,223 people in United States. 61.7% are female, 38.3% are male, average age 39.9. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Dog breed, The Historian.
Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Stored-value card audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Price Sensitivity.
Category: Shopping · Type: Topic
Demographics of Stored-value card fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 39.9 |
| Estimated audience size | 1,230,223 |
Audience persona
The typical Stored-value card fan in United States is more female, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Mathcore | 17.5× | Music & Radio |
| Google Home | 11.65× | Technology & Electronics |
| Dog breed | 1.72× | Pets & Animals |
| The Historian | 16.48× | Literature |
| CAC 40 | 4.79× | Business & Career |
| Racing | 2.33× | Cars & Mobility |
| Jingoism | 1.74× | Politics & Society |
| Eurail | 16.57× | Cars & Mobility |
| Parral, Chihuahua | 9.01× | Travel & Leisure |
| Nurse education | 1.77× | Kids & Family |
| Evan Tanner | 16.6× | Sports |
| Glasgow, Kentucky | 11.43× | Travel & Leisure |
| Artistic inspiration | 2.48× | Arts & Culture |
| Mie goreng | 15.56× | Food & Beverages |
| charvel guitars | 12.76× | Music & Radio |
| El Hijo del Santo | 12.67× | Sports |
| Étouffée | 9.82× | Food & Beverages |
| Holly Hagan | 17.22× | Movies & TV |
| Dan Hardy | 11.48× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.04 |
| Price Sensitivity | PREMIUM | 1.48 |
| Extroversion | THRILL | 1.38 |
| Travelling | THRILL | 1.37 |
| Indulgence | JOY | 1.26 |
| Spirituality | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.2% |
| United Kingdom | 9.8% |
| Italy | 6.3% |
See Stored-value card audiences in other countries
More Shopping audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Stored-value card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.