Rascasse Audience Intelligence

Stored-value card Audience in United States

A data profile of the people who buy, follow and care about Stored-value card in United States — modelled from more than twelve digital signal sources. Stored-value card has an estimated audience of 1,230,223 people in United States.

#7981among Topic in United States#352in Shopping

The average Stored-value card fan in United States is 39.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Debit card, Public transport, Credit cards, with strongest over-indexing on Debit card (12.59× the country average).

Demographically, the Stored-value card audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stored-value card fan in United States is more female, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Debit card.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stored-value card profile in United States.

Audience size
1.2M
in United States
Gender
61.7%♀
38.3% male
Age
39.9
average years
Country rank
#20495
Topic in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stored-value card fans

61.7% are female, 38.3% are male, average age 39.9.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Stored-value card audience in United States
MetricValue
Female61.7%
Male38.3%
Average age39.9
Estimated audience size1,230,223
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Stored-value card audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3920%
40-4921%
50+22%
Fig. 04

Worldwide distribution

56.1%

of the worldwide Stored-value card audience comes from United States.

Worldwide audience distribution share by country for Stored-value card
CountryShare
United States56.1%
United Kingdom9.8%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stored-value card audience in United States is strongest.

Fig. 05

Top regions by affinity

Stored-value card fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~7K1.14×
02Alabama~20K1.13×
03New Mexico~7K1.06×
04Maine~5K1.06×
05Delaware~4K1.06×
06South Dakota~3K1.06×
07Louisiana~20K1.05×
08Hawaii~6K1.05×
09Tennessee~30K1.04×
10Mississippi~10K1.04×
11North Dakota~3K1.04×
12Washington, District of Columbia~4K1.03×
13Alaska~3K1.03×
14Texas~100K1.02×
15Arkansas~10K1.02×
16Kansas~10K1.02×
17Nebraska~6K1.02×
18Idaho~6K1.02×
19New Hampshire~5K1.02×
20Vermont~2K1.02×
21South Carolina~20K1.01×
22Oklahoma~10K1.01×
23Iowa~10K1.01×
24Rhode Island~4K1.01×
25Nevada~10K0.99×
26Utah~10K0.99×
27Montana~3K0.99×
28Kentucky~20K0.98×
29Indiana~20K0.97×
30Missouri~20K0.97×
31Oregon~10K0.97×
32Connecticut~10K0.97×
33Wisconsin~20K0.95×
34Minnesota~20K0.95×
35Arizona~20K0.94×
36Maryland~20K0.94×
37Colorado~20K0.94×
38Michigan~30K0.93×
39New Jersey~30K0.93×
40Washington~20K0.93×
41Massachusetts~20K0.93×
42Ohio~30K0.92×
43Virginia~30K0.92×
44Georgia~30K0.91×
45North Carolina~30K0.91×
46Pennsylvania~40K0.90×
47Illinois~40K0.90×
48Florida~70K0.84×
49New York~60K0.84×
50California~100K0.77×
Fig. 06

Affinity by region

Affinity by region — Stored-value card, United States
0.77×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stored-value card audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stored-value card audience
#·InterestCategoryAffinity×
01Debit cardBusiness & Career12.59×
02Public transportCars & Mobility7.50×
03LotteryGames4.55×
04Mobile paymentBusiness & Career4.25×
05SweepstakesGames4.08×
06Credit cardsBusiness & Career3.26×
07FedExBusiness & Career3.09×
08Vehicle insuranceCars & Mobility2.87×
09InnovationBusiness & Career2.43×
10Solar energyHome & Garden2.35×
11BankingBusiness & Career2.32×
12Burger KingFood & Beverages2.13×
13SubwayFood & Beverages2.01×
14PinterestInternet & Social Media1.85×
15McDonald'sFood & Beverages1.85×
16Horror moviesMovies & TV1.84×
17SmartphonesTechnology & Electronics1.67×
18RedditInternet & Social Media1.65×
19SUVsCars & Mobility1.63×
20CouponsShopping1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stored-value card audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stored-value card audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.49×
IndulgenceJOY1.51×
Price SensitivityPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stored-value card audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.54×
Design AffinityPREMIUM0.68×
Risk AppetiteTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stored-value card have in United States?

Stored-value card has an estimated audience of 1,230,223 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Stored-value card fans?

61.7% of Stored-value card fans are female, 38.3% are male, with an average age of 39.9 years.

03

Which brands do Stored-value card fans like most?

Stored-value card fans show strongest brand affinity for Debit card (12.59×), Public transport (7.5×), and Credit cards (3.26×) over the country average.

04

Where do Stored-value card fans live in United States?

Stored-value card fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Stored-value card fans also like?

Beyond Stored-value card itself, the audience over-indexes on Public transport (7.5×), Credit cards (3.26×), Banking (2.32×), and FedEx (3.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Stored-value card audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stored-value card. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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