GiftCards.com Audience in United States
GiftCards.com has an estimated audience of 560,942 people in United States. 63.4% are female, 36.6% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: Gift card, Bill Skarsgård, Private Jets, Best Buy, Hobby Lobby.
The average GiftCards.com fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Gift card, Bill Skarsgård, Private Jets, with strongest over-indexing on Gift card (9.29× the country average). Demographically, the GiftCards.com audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Price Sensitivity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Type: Website / Newspaper / Magazine
Demographics of GiftCards.com fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 43.3 |
| Estimated audience size | 560,942 |
Audience persona
The typical GiftCards.com fan in United States is more female, around 43.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Gift card.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 66,633 | 1.08× |
| Texas | 47,567 | 0.99× |
| Florida | 45,343 | 1.19× |
| New York | 33,870 | 1.08× |
| Pennsylvania | 26,033 | 1.38× |
| Ohio | 23,360 | 1.35× |
| Georgia | 22,786 | 1.32× |
| Illinois | 21,231 | 1.14× |
| Michigan | 19,796 | 1.35× |
| North Carolina | 19,276 | 1.14× |
| New Jersey | 16,874 | 1.18× |
| Virginia | 14,616 | 1.07× |
| Massachusetts | 13,647 | 1.23× |
| Arizona | 12,992 | 1.13× |
| Indiana | 12,668 | 1.24× |
| Tennessee | 12,520 | 1.11× |
| Maryland | 10,829 | 1.12× |
| Washington | 10,704 | 0.95× |
| Missouri | 9,678 | 1.07× |
| South Carolina | 9,494 | 1.13× |
| Colorado | 8,739 | 0.99× |
| Kentucky | 8,496 | 1.21× |
| Alabama | 8,465 | 1.08× |
| Louisiana | 7,665 | 1.06× |
| Wisconsin | 7,222 | 0.86× |
| Oregon | 7,050 | 1.1× |
| Minnesota | 7,001 | 0.87× |
| Nevada | 5,919 | 1.09× |
| Connecticut | 5,734 | 1.02× |
| Oklahoma | 5,713 | 0.92× |
| Kansas | 4,680 | 1.06× |
| Arkansas | 4,673 | 1.01× |
| Mississippi | 4,335 | 0.94× |
| Utah | 3,788 | 0.75× |
| Iowa | 3,737 | 0.81× |
| West Virginia | 3,096 | 1.19× |
| Nebraska | 2,758 | 0.98× |
| New Hampshire | 2,485 | 1.12× |
| Idaho | 2,191 | 0.78× |
| New Mexico | 1,904 | 0.68× |
| Washington, District of Columbia | 1,634 | 0.97× |
| Delaware | 1,633 | 1.06× |
| Maine | 1,471 | 0.73× |
| Hawaii | 1,454 | 0.6× |
| Rhode Island | 1,408 | 0.79× |
| Montana | 1,364 | 0.88× |
| South Dakota | 863 | 0.67× |
| Alaska | 803 | 0.67× |
| North Dakota | 672 | 0.58× |
| Vermont | 661 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gift card | 9.29× | Shopping |
| Bill Skarsgård | 16.77× | Movies & TV |
| Private Jets | 33.33× | Cars & Mobility |
| Best Buy | 3.5× | Shopping |
| Hobby Lobby | 3.16× | Home & Garden |
| Planet Fitness | 3.09× | Sports |
| Kia Sportage | 15.39× | Cars & Mobility |
| Aldi | 2.85× | Shopping |
| Diaper bag | 4.37× | Kids & Family |
| Staples (Canada) | 3.32× | Business & Career |
| MSN | 2.36× | News |
| Christoph Waltz | 10.45× | Movies & TV |
| Nature | 1.58× | Home & Garden |
| Sam Elliott | 4.77× | Movies & TV |
| Dunkin' Donuts | 2.78× | Food & Beverages |
| Happiness | 1.54× | Health |
| Alan Tudyk | 7.65× | Movies & TV |
| Non-fiction books | 3.51× | Literature |
| Great Clips | 2.76× | Beauty & Wellness |
| FaceTime | 7.42× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.49 |
| Community Orientation | OPEN | 1.36 |
| Convenience Orientation | PREMIUM | 1.28 |
| Travelling | THRILL | 1.24 |
| Need for Security | CONSERVATISM | 1.23 |
| Family Orientation | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 73.5% |
| Australia | 8.0% |
| United Kingdom | 7.5% |
See GiftCards.com audiences in other countries
More audiences in United States
Frequently asked questions
How many fans does GiftCards.com have in United States?
GiftCards.com has an estimated audience of 560,942 people in United States, concentrated in California and Texas.
What is the gender split and age of GiftCards.com fans?
63.4% of GiftCards.com fans are female, 36.6% are male, with an average age of 43.3 years.
Which brands do GiftCards.com fans like most?
GiftCards.com fans show strongest brand affinity for Gift card (9.29×), Bill Skarsgård (16.77×), and Private Jets (33.33×) over the country average.
Where do GiftCards.com fans live in United States?
GiftCards.com fans in United States are most concentrated in California (reach 66,633), Texas (reach 47,567), and Florida (reach 45,343). These three regions account for the largest share of the active audience.
What other brands do GiftCards.com fans also like?
Beyond GiftCards.com itself, the audience over-indexes on Bill Skarsgård (16.77×), Private Jets (33.33×), Best Buy (3.5×), and Hobby Lobby (3.16×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for GiftCards.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.