Rascasse Audience Intelligence

GiftCards.com Audience in United States

A data profile of the people who buy, follow and care about GiftCards.com in United States — modelled from more than twelve digital signal sources. GiftCards.com has an estimated audience of 567,673 people in United States.

#1083among Website / Newspaper / Magazine in United States

The average GiftCards.com fan in United States is 43.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Gift card, Private Jets, Dunkin' Donuts, with strongest over-indexing on Gift card (7.08× the country average).

Demographically, the GiftCards.com audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical GiftCards.com fan in United States is more female, around 43.3 years old, with strong Family Orientation tendencies and a notable affinity for Gift card.

Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GiftCards.com profile in United States.

Audience size
568K
in United States
Gender
63.4%♀
36.6% male
Age
43.3
average years
Country rank
#33982
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of GiftCards.com

63.4% are female, 36.6% are male, average age 43.3.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for GiftCards.com audience in United States
MetricValue
Female63.4%
Male36.6%
Average age43.3
Estimated audience size567,673
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the GiftCards.com audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3918%
40-4919%
50+34%
Fig. 04

Worldwide distribution

70.1%

of the worldwide GiftCards.com audience comes from United States.

Worldwide audience distribution share by country for GiftCards.com
CountryShare
United States70.1%
Australia7.8%
United Kingdom7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GiftCards.com audience in United States is strongest.

Fig. 05

Top regions by affinity

GiftCards.com fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~20K1.37×
02Pennsylvania~20K1.31×
03Ohio~20K1.31×
04Montana~2K1.30×
05Georgia~20K1.29×
06Florida~50K1.23×
07West Virginia~3K1.22×
08Indiana~10K1.21×
09Kentucky~8K1.19×
10Massachusetts~10K1.17×
11Tennessee~10K1.13×
12New Jersey~20K1.12×
13Delaware~2K1.12×
14Arizona~10K1.10×
15Alabama~9K1.10×
16South Carolina~9K1.09×
17North Carolina~20K1.07×
18Nevada~6K1.07×
19Maryland~10K1.06×
20Illinois~20K1.05×
21Missouri~10K1.05×
22New Hampshire~2K1.05×
23California~60K1.04×
24Virginia~10K1.02×
25Mississippi~5K1.02×
26Oregon~6K1.01×
27New York~30K1.00×
28Kansas~4K0.99×
29Louisiana~7K0.98×
30Connecticut~6K0.98×
31Arkansas~4K0.96×
32Nebraska~3K0.96×
33Colorado~8K0.95×
34Oklahoma~6K0.95×
35Washington, District of Columbia~2K0.95×
36Texas~50K0.94×
37Alaska~1K0.93×
38Minnesota~7K0.91×
39Washington~10K0.89×
40New Mexico~2K0.89×
41Rhode Island~2K0.89×
42North Dakota~1K0.89×
43Vermont<1K0.89×
44South Dakota~1K0.88×
45Iowa~4K0.87×
46Idaho~2K0.87×
47Maine~2K0.87×
48Wisconsin~7K0.83×
49Hawaii~2K0.82×
50Utah~4K0.81×
Fig. 06

Affinity by region

Affinity by region — GiftCards.com, United States
0.81×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GiftCards.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GiftCards.com audience
#·InterestCategoryAffinity×
01Private JetsCars & Mobility21.55×
02Bill SkarsgårdMovies & TV7.17×
03Gift cardShopping7.08×
04Dunkin' DonutsFood & Beverages4.55×
05QVCMovies & TV4.36×
06Weather forecastingHome & Garden4.25×
07FedExBusiness & Career3.83×
08United Parcel ServiceBusiness & Career3.13×
09SubwayFood & Beverages3.09×
10PinterestInternet & Social Media2.52×
11Burger KingFood & Beverages2.51×
12McDonald'sFood & Beverages2.24×
13Pizza HutFood & Beverages2.15×
14EBayShopping2.10×
15WalmartShopping1.90×
16Home improvementHome & Garden1.84×
17RecipesFood & Beverages1.84×
18Alcoholic beveragesFood & Beverages1.69×
19CookingFood & Beverages1.68×
20XInternet & Social Media1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GiftCards.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GiftCards.com audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.74×
Convenience OrientationPREMIUM1.66×
Need for SecurityCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GiftCards.com audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.55×
Luxury OrientationPREMIUM0.77×
ExtroversionTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does GiftCards.com have in United States?

GiftCards.com has an estimated audience of 567,673 people in United States, concentrated in California and Florida.

02

What is the gender split and age of GiftCards.com fans?

63.4% of GiftCards.com fans are female, 36.6% are male, with an average age of 43.3 years.

03

Which brands do GiftCards.com fans like most?

GiftCards.com fans show strongest brand affinity for Gift card (7.08×), Private Jets (21.55×), and Dunkin' Donuts (4.55×) over the country average.

04

Where do GiftCards.com fans live in United States?

GiftCards.com fans in United States are most concentrated in California (reach ~60K), Florida (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do GiftCards.com fans also like?

Beyond GiftCards.com itself, the audience over-indexes on Private Jets (21.55×), Dunkin' Donuts (4.55×), Pinterest (2.52×), and Subway (3.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See GiftCards.com audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for GiftCards.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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