GiftCards.com Audience in United States

GiftCards.com logo

GiftCards.com has an estimated audience of 560,942 people in United States. 63.4% are female, 36.6% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Jesse Plemons, Product design, Nebraska Cornhuskers football, JDSU.

The average GiftCards.com fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Jesse Plemons, Product design, with strongest over-indexing on Elsword (15.39× the country average). Demographically, the GiftCards.com audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Price Sensitivity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Website / Newspaper / Magazine

Demographics of GiftCards.com fans

Demographic split for GiftCards.com audience in United States
MetricValue
Female63.4%
Male36.6%
Average age43.3
Estimated audience size560,942

Audience persona

The typical GiftCards.com fan in United States is more female, around 43.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for GiftCards.com in United States
RegionReachAffinity
California66,6331.08×
Texas47,5670.99×
Florida45,3431.19×
New York33,8701.08×
Pennsylvania26,0331.38×
Ohio23,3601.35×
Georgia22,7861.32×
Illinois21,2311.14×
Michigan19,7961.35×
North Carolina19,2761.14×
New Jersey16,8741.18×
Virginia14,6161.07×
Massachusetts13,6471.23×
Arizona12,9921.13×
Indiana12,6681.24×
Tennessee12,5201.11×
Maryland10,8291.12×
Washington10,7040.95×
Missouri9,6781.07×
South Carolina9,4941.13×
Colorado8,7390.99×
Kentucky8,4961.21×
Alabama8,4651.08×
Louisiana7,6651.06×
Wisconsin7,2220.86×
Oregon7,0501.1×
Minnesota7,0010.87×
Nevada5,9191.09×
Connecticut5,7341.02×
Oklahoma5,7130.92×
Kansas4,6801.06×
Arkansas4,6731.01×
Mississippi4,3350.94×
Utah3,7880.75×
Iowa3,7370.81×
West Virginia3,0961.19×
Nebraska2,7580.98×
New Hampshire2,4851.12×
Idaho2,1910.78×
New Mexico1,9040.68×
Washington, District of Columbia1,6340.97×
Delaware1,6331.06×
Maine1,4710.73×
Hawaii1,4540.6×
Rhode Island1,4080.79×
Montana1,3640.88×
South Dakota8630.67×
Alaska8030.67×
North Dakota6720.58×
Vermont6610.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for GiftCards.com audience
BrandAffinityCategory
Elsword15.39×Games
Jesse Plemons2.91×Movies & TV
Product design1.55×Business & Career
Nebraska Cornhuskers football2.72×Sports
JDSU1.95×Business & Career
Urban horticulture2.28×Home & Garden
Jeep Wagoneer3.56×Cars & Mobility
Kansas1.61×Travel & Leisure
Huachiew Chalermprakiet University16.77×Business & Career
Home staging2.73×Home & Garden
JamBase5.64×Music & Radio
Noodle (Gorillaz)1.65×Music & Radio
Jack White2.13×Movies & TV
Ichiro Suzuki4.58×Sports
Jaws2.36×Movies & TV
Public speaking1.67×Politics & Society
Charlamagne Tha God3.83×Movies & TV
Mortgage insurance1.79×Business & Career
Kento Yamazaki4.34×Movies & TV
Queens College, City University of New York2.85×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by GiftCards.com audience
TraitClusterScore
Price SensitivityPREMIUM1.49
Community OrientationOPEN1.36
Convenience OrientationPREMIUM1.28
TravellingTHRILL1.24
Need for SecurityCONSERVATISM1.23
Family OrientationCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for GiftCards.com
CountryShare
United States73.5%
Australia8.0%
United Kingdom7.5%

See GiftCards.com audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does GiftCards.com have in United States?

GiftCards.com has an estimated audience of 560,942 people in United States, concentrated in California and Texas.

What is the gender split and age of GiftCards.com fans?

63.4% of GiftCards.com fans are female, 36.6% are male, with an average age of 43.3 years.

Which brands do GiftCards.com fans like most?

GiftCards.com fans show strongest brand affinity for Elsword (15.39×), Jesse Plemons (2.91×), and Product design (1.55×) over the country average.

Where do GiftCards.com fans live in United States?

GiftCards.com fans in United States are most concentrated in California (reach 66,633), Texas (reach 47,567), and Florida (reach 45,343). These three regions account for the largest share of the active audience.

What other brands do GiftCards.com fans also like?

Beyond GiftCards.com itself, the audience over-indexes on Jesse Plemons (2.91×), Product design (1.55×), Nebraska Cornhuskers football (2.72×), and JDSU (1.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for GiftCards.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.