Rascasse Audience Intelligence

The Ultimate Gift Audience in United States

A data profile of the people who buy, follow and care about The Ultimate Gift in United States — modelled from more than twelve digital signal sources. The Ultimate Gift has an estimated audience of 3,343,234 people in United States.

#398among Movie / TV Show / Series in United States#1165in Movies & TV

The average The Ultimate Gift fan in United States is 39.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Mortgage loans, Planet Fitness, FedEx, with strongest over-indexing on Mortgage loans (3.61× the country average).

Demographically, the The Ultimate Gift audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Ultimate Gift fan in United States is more female, around 39.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Mortgage loans.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Ultimate Gift profile in United States.

Audience size
3.3M
in United States
Gender
67.2%♀
32.8% male
Age
39.1
average years
Country rank
#9386
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Ultimate Gift viewers

67.2% are female, 32.8% are male, average age 39.1.

Fig. 02

Gender split

67.2%
Female
32.8%
Male
Demographic split for The Ultimate Gift audience in United States
MetricValue
Female67.2%
Male32.8%
Average age39.1
Estimated audience size3,343,234
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the The Ultimate Gift audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3919%
40-4921%
50+21%
Fig. 04

Worldwide distribution

42.7%

of the worldwide The Ultimate Gift audience comes from United States.

Worldwide audience distribution share by country for The Ultimate Gift
CountryShare
United States42.7%
United Kingdom11.3%
India6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Ultimate Gift audience in United States is strongest.

Fig. 05

Top regions by affinity

The Ultimate Gift fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.50×
02Idaho~20K1.42×
03Oklahoma~50K1.40×
04Arkansas~40K1.32×
05Mississippi~30K1.27×
06South Dakota~10K1.27×
07North Dakota~9K1.26×
08Iowa~30K1.23×
09Wyoming~6K1.22×
10Nebraska~20K1.18×
11Louisiana~50K1.17×
12Texas~300K1.15×
13Missouri~60K1.15×
14Kentucky~50K1.11×
15New Mexico~20K1.11×
16Kansas~30K1.10×
17New Hampshire~10K1.10×
18Montana~10K1.10×
19Hawaii~20K1.09×
20Tennessee~70K1.08×
21Indiana~60K1.06×
22West Virginia~20K1.04×
23Alabama~50K1.03×
24North Carolina~100K1.00×
25Michigan~90K1.00×
26Wisconsin~50K1.00×
27Ohio~100K0.98×
28South Carolina~50K0.98×
29Minnesota~50K0.97×
30Alaska~7K0.96×
31Georgia~90K0.93×
32Arizona~60K0.92×
33Washington~60K0.91×
34California~300K0.89×
35Oregon~30K0.88×
36Illinois~100K0.87×
37Colorado~40K0.86×
38Nevada~30K0.86×
39Maine~10K0.85×
40Florida~200K0.82×
41Virginia~70K0.82×
42Delaware~7K0.82×
43Pennsylvania~90K0.81×
44Connecticut~30K0.78×
45Maryland~40K0.75×
46Rhode Island~8K0.72×
47New Jersey~60K0.71×
48Massachusetts~40K0.68×
49New York~100K0.66×
50Washington, District of Columbia~6K0.62×
Fig. 06

Affinity by region

Affinity by region — The Ultimate Gift, United States
0.62×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Ultimate Gift audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Ultimate Gift audience
#·InterestCategoryAffinity×
01Melissa Joan HartMovies & TV13.69×
02Hacksaw RidgeMovies & TV11.39×
03Gene SimmonsMusic & Radio10.85×
04Single-family detached homeHome & Garden5.39×
05QVCMovies & TV5.23×
06Home automationTechnology & Electronics5.20×
07Unique GiftsShopping4.51×
08First class travelTravel & Leisure4.27×
09FedExBusiness & Career4.21×
10Sustainable energyHome & Garden4.20×
11Renewable energyBusiness & Career3.90×
12Gift cardShopping3.71×
13Mortgage loansBusiness & Career3.61×
14Planet FitnessSports3.31×
15Discount storesShopping3.27×
16Shopping mallsShopping2.64×
17PinterestInternet & Social Media2.34×
18IKEAHome & Garden2.33×
19AirbnbTravel & Leisure2.16×
20FurnitureHome & Garden1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Ultimate Gift audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Ultimate Gift audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.13×
Family OrientationCONSERVATISM2.01×
Quality AwarenessPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Ultimate Gift audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.91×
ExtroversionTHRILL0.91×
TraditionCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Ultimate Gift have in United States?

The Ultimate Gift has an estimated audience of 3,343,234 people in United States, concentrated in Texas and California.

02

What is the gender split and age of The Ultimate Gift viewers?

67.2% of The Ultimate Gift fans are female, 32.8% are male, with an average age of 39.1 years.

03

Which brands do The Ultimate Gift fans like most?

The Ultimate Gift fans show strongest brand affinity for Mortgage loans (3.61×), Planet Fitness (3.31×), and FedEx (4.21×) over the country average.

04

Where do The Ultimate Gift fans live in United States?

The Ultimate Gift fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Ultimate Gift fans also like?

Beyond The Ultimate Gift itself, the audience over-indexes on Planet Fitness (3.31×), FedEx (4.21×), QVC (5.23×), and Pinterest (2.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See The Ultimate Gift audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Ultimate Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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