The Ultimate Gift Audience in United States

The Ultimate Gift has an estimated audience of 3,297,928 people in United States. 67.2% are female, 32.8% are male, average age 39.1. Top regions: Texas, California, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Planet Fitness.

The average The Ultimate Gift fan in United States is 39.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the The Ultimate Gift audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Ultimate Gift fans

Demographic split for The Ultimate Gift audience in United States
MetricValue
Female67.2%
Male32.8%
Average age39.1
Estimated audience size3,297,928

Audience persona

The typical The Ultimate Gift fan in United States is more female, around 39.1 years old, with strong Design Affinity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for The Ultimate Gift in United States
RegionReachAffinity
Texas344,1361.21×
California334,3430.92×
Florida183,9710.82×
New York124,1900.67×
North Carolina108,0431.09×
Ohio105,5431.04×
Georgia99,2830.98×
Illinois98,3890.9×
Pennsylvania92,3740.83×
Michigan90,9491.05×
Tennessee74,8301.13×
Virginia70,8870.88×
Indiana66,2891.1×
Missouri64,9311.22×
Washington64,4180.97×
New Jersey58,3850.7×
Oklahoma53,6511.47×
Arizona52,5240.78×
South Carolina51,1291.03×
Wisconsin50,9071.03×
Louisiana50,0281.18×
Utah48,7631.65×
Kentucky47,6611.15×
Minnesota46,4310.98×
Colorado46,2810.89×
Maryland44,5770.79×
Massachusetts43,7530.67×
Alabama42,5590.92×
Arkansas37,1791.37×
Oregon34,7080.92×
Mississippi34,6701.28×
Iowa33,2531.22×
Nevada26,7920.84×
Kansas25,5020.98×
Connecticut25,4650.77×
Idaho24,5621.49×
Nebraska19,9051.2×
New Mexico17,2491.04×
Hawaii15,8121.12×
West Virginia15,4191×
New Hampshire10,4420.8×
Maine9,8850.84×
Montana9,8511.08×
South Dakota9,3091.22×
North Dakota7,9361.17×
Rhode Island6,4020.61×
Delaware6,1800.68×
Wyoming5,9641.22×
Washington, District of Columbia5,8250.59×
Alaska5,8180.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Ultimate Gift audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Planet Fitness4.37×Sports
Income tax13.19×Business & Career
Gift card4.81×Shopping
Charles, Prince of Wales18.87×Politics & Society
Melissa Joan Hart14.51×Movies & TV
Unique Gifts4.8×Shopping
Clarinet5.2×Music & Radio
Metaphysics3.11×Business & Career
Non-fiction books4.13×Literature
Fly fishing3.71×Sports
Saxophone5.05×Music & Radio
Golf Channel3.17×Sports
Bass guitar2.62×Music & Radio
Candace Cameron Bure8.53×Movies & TV
Hiking trails4.7×Sports
Christmas Gift5.55×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Ultimate Gift audience
TraitClusterScore
Design AffinityPREMIUM1.81
Luxury OrientationPREMIUM1.61
Family OrientationCONSERVATISM1.54
IndulgenceJOY1.41
DIY MentalityTHRILL1.29
LGBTQ+ IdentityOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for The Ultimate Gift
CountryShare
United States45.0%
United Kingdom12.0%
India7.0%

See The Ultimate Gift audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Ultimate Gift have in United States?

The Ultimate Gift has an estimated audience of 3,297,928 people in United States, concentrated in Texas and California.

What is the gender split and age of The Ultimate Gift fans?

67.2% of The Ultimate Gift fans are female, 32.8% are male, with an average age of 39.1 years.

Which brands do The Ultimate Gift fans like most?

The Ultimate Gift fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do The Ultimate Gift fans live in United States?

The Ultimate Gift fans in United States are most concentrated in Texas (reach 344,136), California (reach 334,343), and Florida (reach 183,971). These three regions account for the largest share of the active audience.

What other brands do The Ultimate Gift fans also like?

Beyond The Ultimate Gift itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Planet Fitness (4.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Ultimate Gift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.