A data profile of the people who buy, follow and care about Engraving in Netherlands — modelled from more than twelve digital signal sources. Engraving has an estimated audience of 1,616,087 people in Netherlands.
The average Engraving fan in Netherlands is 45.1 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include Personalisation, Jumbo (supermarket), Algemeen Dagblad, with strongest over-indexing on Personalisation (13.19× the country average).
Demographically, the Engraving audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Individualism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Engraving fan in Netherlands is more female, around 45.1 years old, with strong Individualism tendencies and a notable affinity for Personalisation.
The key figures that characterise the Engraving profile in Netherlands.
56.4% are female, 43.6% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 45.1 |
| Estimated audience size | 1,616,087 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Engraving audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 30.6% |
| United Kingdom | 7.2% |
| India | 5.9% |
Where the Engraving audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~300K | 1.27× | |
| 02 | Limburg | ~100K | 1.18× | |
| 03 | Flevoland | ~50K | 1.15× | |
| 04 | Zuid-Holland | ~400K | 1.14× | |
| 05 | Friesland | ~70K | 1.12× | |
| 06 | Gelderland | ~200K | 0.99× | |
| 07 | Overijssel | ~100K | 0.95× | |
| 08 | Drenthe | ~50K | 0.91× | |
| 09 | North Holland | ~300K | 0.88× | |
| 10 | Zeeland | ~30K | 0.87× | |
| 11 | Groningen | ~50K | 0.84× | |
| 12 | Utrecht | ~100K | 0.77× |
The strongest cross-interests of the Engraving audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Personalisation | Home & Garden | 13.19× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 3.81× | ||
| 03 | EBay | Shopping | 3.39× | ||
| 04 | Breaking news | Movies & TV | 2.62× | ||
| 05 | Documentary movies | Movies & TV | 2.25× | ||
| 06 | dumpert.nl | Movies & TV | 1.93× | ||
| 07 | Internet & Social Media | 1.86× | |||
| 08 | Jumbo (supermarket) | Shopping | 1.83× | ||
| 09 | Walking | Sports | 1.82× | ||
| 10 | Belgium | Travel & Leisure | 1.81× | ||
| 11 | Rabobank | Business & Career | 1.77× | ||
| 12 | Hair products | Beauty & Wellness | 1.77× | ||
| 13 | AliExpress | Shopping | 1.75× | ||
| 14 | Hornbach | Shopping | 1.66× | ||
| 15 | Algemeen Dagblad | News | 1.62× | ||
| 16 | Aldi | Shopping | 1.60× | ||
| 17 | Pets | Pets & Animals | 1.58× | ||
| 18 | Rock music | Music & Radio | 1.58× | ||
| 19 | Current events | Arts & Culture | 1.57× | ||
| 20 | Ziggo | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 5.67× | |
| Tradition | CONSERVATISM | 2.00× | |
| Convenience Orientation | PREMIUM | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.87× | |
| DIY Mentality | THRILL | 0.90× | |
| Social Media Usage | JOY | 0.98× |
Engraving has an estimated audience of 1,616,087 people in Netherlands, concentrated in Zuid-Holland and North Brabant.
56.4% of Engraving fans are female, 43.6% are male, with an average age of 45.1 years.
Engraving fans show strongest brand affinity for Personalisation (13.19×), Jumbo (supermarket) (1.83×), and Algemeen Dagblad (1.62×) over the country average.
Engraving fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Brabant (reach ~300K), and North Holland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Engraving itself, the audience over-indexes on Jumbo (supermarket) (1.83×), Algemeen Dagblad (1.62×), WhatsApp (1.86×), and Rabobank (1.77×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Engraving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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