Rascasse Audience Intelligence

Veuve Clicquot Target Market in Germany

A data profile of the people who buy, follow and care about Veuve Clicquot in Germany — modelled from more than twelve digital signal sources. Veuve Clicquot has an estimated audience of 502,920 people in Germany.

#1among Champagne in Germany#1518among Brand in Germany#562in Food & Beverages

The average Veuve Clicquot fan in Germany is 41.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Yayoi Kusama, Burger King, Immowelt, with strongest over-indexing on Yayoi Kusama (18.33× the country average).

Demographically, the Veuve Clicquot audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Veuve Clicquot fan in Germany is balanced, around 41.4 years old, with strong Quality Awareness tendencies and a notable affinity for Yayoi Kusama.

Category: Food & Beverages · Type: Brand · Subtype: Champagne

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Veuve Clicquot profile in Germany.

Audience size
503K
in Germany
Gender
50.0%♀
50.0% male
Age
41.4
average years
Country rank
#11692
Brand in Germany
Fig. 01

Search interest · 12-month trend

+42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Veuve Clicquot

50.0% are female, 50.0% are male, average age 41.4.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Veuve Clicquot audience in Germany
MetricValue
Female50.0%
Male50.0%
Average age41.4
Estimated audience size502,920
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Veuve Clicquot audience in Germany
Age bracketShare%
16-1910%
20-2920%
30-3925%
40-4927%
50+18%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Veuve Clicquot audience comes from Germany.

Worldwide audience distribution share by country for Veuve Clicquot
CountryShare
United States22.3%
United Kingdom11.4%
France8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Veuve Clicquot audience in Germany is strongest.

Fig. 05

Top regions by affinity

Veuve Clicquot customers by region in Germany
#RegionReachAffinity×
01Hamburg~20K1.84×
02Berlin~30K1.45×
03Saarland~9K1.44×
04Hessen~50K1.29×
05Bayern~90K1.20×
06Nordrhein-Westfalen~100K1.14×
07Baden-Württemberg~70K1.14×
08Schleswig-Holstein~20K1.04×
09Rheinland-Pfalz~20K1.02×
10Bremen~4K0.90×
11Niedersachsen~40K0.87×
12Brandenburg~10K0.69×
13Mecklenburg-Vorpommern~6K0.62×
14Sachsen~10K0.57×
15Thüringen~7K0.57×
16Sachsen-Anhalt~6K0.51×
Fig. 06

Affinity by region

Affinity by region — Veuve Clicquot, Germany
0.51×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Veuve Clicquot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Veuve Clicquot audience
#·InterestCategoryAffinity×
01Yayoi KusamaArts & Culture18.33×
02Tennessee whiskeyFood & Beverages8.23×
03Bourbon whiskeyFood & Beverages7.02×
04ImmoweltHome & Garden4.72×
05StepstoneBusiness & Career4.70×
06Burger KingFood & Beverages4.38×
07WhiskyFood & Beverages4.23×
08SparkasseBusiness & Career4.21×
09EdekaShopping2.98×
10AldiShopping2.86×
11TK MaxxShopping2.83×
12KauflandShopping2.64×
13VodafoneTechnology & Electronics2.54×
14Deutsche BahnCars & Mobility2.45×
15LidlShopping2.41×
16CommerzbankBusiness & Career2.36×
17GoogleInternet & Social Media2.34×
18EBayShopping2.28×
19Netto Marken-DiscountShopping2.27×
20Obi (store)Shopping1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Veuve Clicquot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Veuve Clicquot audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.02×
Need for SecurityCONSERVATISM1.43×
IndulgenceJOY1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Veuve Clicquot audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.50×
SustainabilityBALANCE0.57×
Design AffinityPREMIUM0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Veuve Clicquot's target market in Germany?

Veuve Clicquot's target market in Germany covers an estimated 502,920 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Veuve Clicquot customers?

50.0% of the Veuve Clicquot audience are female, 50.0% are male, with an average age of 41.4 years.

03

Which brands do Veuve Clicquot fans like most?

Veuve Clicquot fans show strongest brand affinity for Yayoi Kusama (18.33×), Burger King (4.38×), and Immowelt (4.72×) over the country average.

04

Where do Veuve Clicquot fans live in Germany?

Veuve Clicquot fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Veuve Clicquot fans also like?

Beyond Veuve Clicquot itself, the audience over-indexes on Burger King (4.38×), Immowelt (4.72×), Sparkasse (4.21×), and Edeka (2.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Champagne audiences in Germany

See Veuve Clicquot audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Veuve Clicquot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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