Champagne Krug Audience in Germany
Champagne Krug has an estimated audience of 195,281 people in Germany. 41.9% are female, 58.1% are male, average age 44.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Business English, Lindy Hop, CAC 40, Progressive rock, Stylish Eve.
The average Champagne Krug fan in Germany is 44.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Business English, Lindy Hop, CAC 40, with strongest over-indexing on Business English (10.2× the country average). Demographically, the Champagne Krug audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Champagne
Demographics of Champagne Krug fans
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 44.1 |
| Estimated audience size | 195,281 |
Audience persona
The typical Champagne Krug fan in Germany is more male, around 44.1 years old, with strong Indulgence tendencies and a notable affinity for Business English.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 85,778 | 1.31× |
| Baden-Württemberg | 45,707 | 1.12× |
| Bayern | 39,834 | 0.83× |
| Hessen | 27,719 | 1.21× |
| Niedersachsen | 27,411 | 0.94× |
| Hamburg | 25,519 | 3.77× |
| Berlin | 12,886 | 0.96× |
| Rheinland-Pfalz | 12,745 | 0.85× |
| Schleswig-Holstein | 9,429 | 0.88× |
| Sachsen | 9,164 | 0.62× |
| Brandenburg | 5,396 | 0.58× |
| Thüringen | 4,126 | 0.54× |
| Sachsen-Anhalt | 3,931 | 0.51× |
| Mecklenburg-Vorpommern | 2,806 | 0.49× |
| Saarland | 2,551 | 0.69× |
| Bremen | 1,803 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Business English | 10.2× | Business & Career |
| Lindy Hop | 31.29× | Music & Radio |
| CAC 40 | 4.43× | Business & Career |
| Progressive rock | 3.26× | Music & Radio |
| Stylish Eve | 54.57× | Fashion & Accessoires |
| Goes | 1.65× | Travel & Leisure |
| Public speaking | 9.61× | Politics & Society |
| Unique Gifts | 2.24× | Shopping |
| Haberler | 1.89× | News |
| Israel | 2.68× | Travel & Leisure |
| Birthday Gifts | 2.1× | Kids & Family |
| Stradivarius | 1.97× | Shopping |
| Kashubia | 20× | Travel & Leisure |
| Natural rubber | 2.29× | Cars & Mobility |
| Christmas Gift | 1.58× | Kids & Family |
| Corona (band) | 2.06× | Music & Radio |
| Sub Zero (Official) | 9.34× | Literature |
| Hampton Inn | 5.68× | Travel & Leisure |
| Sixx | 2.31× | Movies & TV |
| Bugatti Chiron | 3.93× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.43 |
| Quality Awareness | PREMIUM | 2.41 |
| Design Affinity | PREMIUM | 2.33 |
| Luxury Orientation | PREMIUM | 2.14 |
| Sustainability | BALANCE | 2.02 |
| Early Adopter Mentality | POWER | 1.89 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 29.4% |
| Italy | 26.4% |
| Germany | 21.1% |
See Champagne Krug audiences in other countries
More Champagne audiences in Germany
- Veuve Clicquot (482,608)
- Cristal (wine) (421,158)
- Dom Pérignon (wine) (341,133)
- Moët & Chandon (334,699)
- Freixenet (180,096)
Frequently asked questions
How many fans does Champagne Krug have in Germany?
Champagne Krug has an estimated audience of 195,281 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Champagne Krug fans?
41.9% of Champagne Krug fans are female, 58.1% are male, with an average age of 44.1 years.
Which brands do Champagne Krug fans like most?
Champagne Krug fans show strongest brand affinity for Business English (10.2×), Lindy Hop (31.29×), and CAC 40 (4.43×) over the country average.
Where do Champagne Krug fans live in Germany?
Champagne Krug fans in Germany are most concentrated in Nordrhein-Westfalen (reach 85,778), Baden-Württemberg (reach 45,707), and Bayern (reach 39,834). These three regions account for the largest share of the active audience.
What other brands do Champagne Krug fans also like?
Beyond Champagne Krug itself, the audience over-indexes on Lindy Hop (31.29×), CAC 40 (4.43×), Progressive rock (3.26×), and Stylish Eve (54.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Champagne Krug. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.